|
|
Mobile Apps are the hottest thing since sliced bread, but the latest eMarketer report shows that mobile users actually prefer to use browsers over apps for many entertainment/shopping related activities. Here are some examples:
-
Researching product/price information, mobile users prefer browsers to apps 81% vs. 19%
-
Reading customer reviews, mobile users prefer browsers to apps 68% vs. 32%
-
Reading Blogs, mobile users prefer browsers to apps 75% vs. 25%
-
Watching video, mobile users prefer browsers to apps 58% vs. 42%
