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Recently Hitwise analyzed the top 1000 search terms for 2010 and Facebook was the top-searched term overall. This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches. Here are some of the highlights of the data:
- The term “facebook” was the top-searched term overall. This is the second year that the social networking website has been the top search term overall, accounting for 2.11% of all U.S. searches.
- Four variations of the term “facebook” were among the top 10 terms and accounted for 3.48% of searches overall.
- The term “facebook login” moved up from the 9th spot in 2009 to the second spot in 2010. YouTube was the third most-searched term in 2010, followed by craigslist, myspace and facebook.com. Analysis of the search terms revealed that social networking–related terms dominated the results, accounting for 4.18% of the top 50 searches.
- When combined, common search terms — e.g., facebook and facebook.com — for Facebook accounted for 3.48% of all searches in the U.S. among the top 50 terms, which represents a 207% increase versus 2009.· New terms that entered into the top 50 search terms for 2010 included – netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu.
- Facebook was the top-visited Website for the first time and accounted for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%).
- The combination of Google properties accounted for 9.85% of all U.S. visits. Facebook properties accounted for 8.93%, and Yahoo! properties accounted for 8.12%. The top 10 Websites accounted for 33% of all U.S. visits between January and November 2010, an increase of 12% versus 2009.
- Kim Kardashian was the top people search within the Personalities category
- Star Wars was the top movie title search within the Movies category
- Lady Gaga was the top music artist search within the Music category
- The top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.
- The top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.
- · search terms “houses for rent” and “homes for rent”, combined topped the combined searches for “houses for sale” and “homes for sale” in 2010 within the Real Estate category.
Isn't this misleading in some ways? Searching for "facebook" or "facebook login" just proves people are too lazy to make or click on a bookmark. Sheesh.