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Mobile Web Share up 110% in 2009

January 6, 2010 By Leave a Comment

Quntcast has just released their 2009 Mobile Web Trends Report. The report highlights overall growth trends, market share of web consumption across device manufacturers, operating systems and browsers, and provides a review of the top gifted devices of the 2009 holiday season based on post-holiday web-consumption increases. In addition, the report sheds light on anticipated 2010 developments in the mobile arena


Highlights

  • North American mobile web share up 110% in 2009 (Dec ’09 vs. Dec ’08)
  • Global mobile web consumption share up 148% in 2009
  • Apple continues to dominate, though market share has declined as increased competition emerges
  • Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
  • Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
  • Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
  • Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010

 

Quantcast Mobile Report1
Filed Under: Mobile

Gmail on Nexus One

January 5, 2010 By Leave a Comment
With the launch of the Nexus One, many of the Google Blogs show how each of the Google segments can leverage the new phone. Below is video discussing Gmail on Nexus One; how you can sync multiple Gmail accounts and switch between them without leaving the app.

Filed Under: Gmail, Mobile

10 Twitter Powered Search Engines

January 5, 2010 By 1 Comment

Real Time search has been a major focus of many startups and search giants such as Bing and Google. Twitter, Facebook, blogs, Podcasts, YouTube Videos, and Flickr all have taken the user generated content to a whole new level. This has put a lot of pressure on the search engine giants to efficiently track/index content for their users. But, the rate of content generation is so overwhelming that real-time social search engines make more sense than the traditional methods of searching for information.

Besides, Google and Bing who have integrated social search concept, there are lots of startups who have invested their resources in leading the way for new paradigm of search. Here are the top 10 search engines for especially Twitter, that are making their way to the future.

Twitterment http://www.twitterment.com/

Twitterment is a simple search, not exactly real time, and is powered by Google. It basically digs into all the public tweets made in Twitter and brings the relevant content related to the search keyword.

Search Twitter http://search.twitter.com/


Twitter Search is the foundation of all the search engines being developed. Its advance search allows users to customize their queries to find relevant information in the Twittersphere. It is still the most used search engine relating to Twitter.

Twitscoop http://www.twitscoop.com/

Twitscoop allows you to view real-time trends in the Twittersphere via its dynamic tag cloud. You can also search for the keywords in Twitter and receive click statuses if their being shortened by bit.ly. It is very similar to Twitter’s default search.

Topsy http://topsy.com/

Topsy is one of the few search engines which have brought more than just search results, because it stores all the data from Twitter and segments it into the most tweeted and least tweeted tweets. It also shows the list of contributors along with their influence ratio. Furthermore, Topsy allows you to search for tweets based on domains and bring the most tweeted page from that domain. Topsy is one of the most useful and value added, Twitter powered search engines.

Oneriot http://www.oneriot.com/

OneRiot is the closest search engine to the realtime concept. OneRiot crawls the links people share on Twitter, Digg and other social sharing services, and then indexes the content on those pages in seconds. The end result is a search experience that allows users to find the freshest, and most socially-relevant content from across the realtime web.

Twazzup http://www.twazzup.com/

Twazzup is an interesting search engine that tries to bridge the gap between Twitter’s real-time search and more traditional search engines. On Twazzup, you can follow a real-time stream of updates including a selected keyword on one side, while the other side shows the top tweets and a list of the top tweeted stories in regards to a given topic – plus related photos from twitpic.

Scoopler http://www.scoopler.com/

Scoopler is a real-time search engine that aggregates and organizes content being shared on the internet as it happens, like eye-witness reports of breaking news, photos/videos from big events, and links to the hottest memes of the day. It constantly indexes live updates from services including Twitter, Flickr, Digg, Delicious and others.

Collecta http://collecta.com/

Collecta provides similar content like the rest but with a major difference. It also digs into social sites for information but it allows users to focus their search by choosing between stories, comments, updates, photos and videos. Collecta allows them to track brands more efficiently than most of the others.

Twellow http://www.twellow.com/

Twellow is obviously based on Yellow pages with all the information being categorized in variety of sections. By adding people to specific categories Twellow helps you narrow your searching into specific niches where you can find who you are looking for.

Buzzom http://www.buzzom.com/

Buzzom is a promising player in social media which provides a simple way to search people in Twitter. Buzzom search allows you to search people with respect to bio, name, location and tweets. Unlike other search engines which are focused on content, Buzzom’s search provides users with results relevant to people.

Filed Under: Twitter

Google Chrome Passes Safari in Market Share

January 4, 2010 By 2 Comments
According to the Apple Blog (with data from Net Applications), Google Chrome has officially passed Safari to become the world’s 3rd most popular browser. This is consistent with data from our blog has Chrome has surged to over 7% in 2009.

With the release of the Chrome beta for Windows, Mac, and Linux, it was only a matter of time before Safari was passed by. December makes it official. Chrome is now at 4.63 percent of browser share, followed by Safari at 4.46 percent. Safari appears to have plateaued at around 4.5 percent of total share. – the Apple Blog

Filed Under: Google, safari

Part 5 of Framing the Future: Free Redefines the Market

January 1, 2010 By Leave a Comment
With both large real and hidden opportunity costs associated with evaluating, implementing, and learning the quirks of a new analytics tool, it only makes sense to ensure that the tool one chooses will be able to keep pace with one´s future requirements. So in order to evaluate tools correctly people need to be aware of the changes that are occurring in the online world as this will influence what data will be important to collect and leverage in the future. In this article I wanted to outline some of the top trends that are impacting the online marketing world so that when someone makes an analytics tool evaluation they are creating a framework for the future.

Part 5 of Framing the Future: Free Redefines the Market

Last but not least, we would be amiss if we did not address one of the biggest trends impacting the online analytics landscape in the last few years: the introduction of a free tool into the mix. Google is definitely re-defining the market and we will see a new role emerge for paid tools in the era of abundance of free analytics applications as free enables value to migrate to the next highest level.

Companies will now look to the paid tools to address more complex issues and demand that their quality overcomes the price hurdle. But free does not diminish the paid tools; rather it can be seen as a complement to existing paid tools as it opens the doors to new prospects that would otherwise never hear of or try out analytics. In fact, free tools should be embraced by the paid tools providers as it enables education, awareness, enlargement, and validation of online analytics. People will always pay to save time or mitigate risk, so the paid tools can address this with better set up or service or guaranteed privacy or data ownership, which can make the total cost of ownership of a paid tool even less than a free tool in the long run.

For example, if you are using a free tool but then need to invest heavily in consulting for customization or exporting of the data, your total cost could be higher than a paid tool that has intuitive capabilities or includes data exporting capabilities; additionally, if you are using a free tool but are then sued for not adhering to government required standards of privacy, then again, the free tool might also cost quite a bit more than the paid tool in the long run.

It is the responsibility of the paid tool providers now to make sure that their tool offers more value, or data privacy guarantees, or customizable service, or less risk, or more real time capabilities. In sum, there will now be a real difference between entry-level versus an enterprise level tool. The paid tools will now be required to be highly configurable and flexible in order to meet the educated demands of future users that are more aware than ever of what they should/or should not be paying for in an analytics solution.

Thus, anyone considering a new analytics provider in 2010 should be aware of the preceding trends and incorporate them into their decision making when evaluating an analytics solution.

This is Part 5: Free Redefines the Market, of a Five Part Series; See also Part 1: Data Trumps Everything, Part 2: The Real Time Web Reality, Part 3: Data Filtering and Visualization Capabilities Matter, and Part 4: Data Privacy Demands more Diligence.

Cecily Robyn Lough has over 15 years experience in pulling actionable insights from online marketing data. She is currently Director of International Sales at Webtrekk GmbH in Berlin. Please contact her through LinkedIn or at cecilyspeaks@gmail.com.

Filed Under: Web Analytics