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LivingSocial Closing the Gap on Groupon


In December 2010, the US visits to Groupon.com outnumber those to LivingSocial by a factor of 10-1. As of last week LivingSocial.com has closed the gap, now with over half the visits of group coupon leader Groupon.com. Source Hitwise.
  • Last week’s surge was due to LivingSocial’s door-busting $10 for a $20 Amazon gift certificate deal, and as the New York Times’ reported last week, the Amazon offer wasn’t a traditional group coupon. In this case LivingSocial purchased certificates from Amazon at an undisclosed cost and then resold them through their service.
  • Despite some claims of fraud and issues with customer support, LivingSocial’s 80% traffic surge last week (and Groupon’s 20% decline in the same time period) proves that the race for dominance in the group coupon space is far from over.
  • LivingSocial’s total US visits increased 254% while Groupon’s total visits increased 10% comparing the week ending 1/22/2011 vs. 12/4/2010 (week Amazon deal announced)
  • LivingSocial visits among custom category of Group Buying sites increased 144% while Groupon’s visits decreased 24% comparing the week ending 1/22/2011 vs. 12/4/2010
  • Among all US Internet sites, both sites have grown since the Amazon deal was announced, but LivingSocial US visits have increased by 250%, comparing the week ending 1/22/11 vs. week ending 12/4/10, while Groupon grew 10% in the same time period.
  • Facebook accounted for 19.23% of Upstream visits for LivingSocial for the week ending 1/22/11 representing a 101% increase vs. 12/4/10.

Real Time Analytics with LiveStats by GoSquared

Earlier this week I sat down with James Gill, CEO of GoSquared. During our chat James was able to give some great insight on their flagship product, LiveStats (real time analytics). Have a read of our conversation below:

[Manoj]: Give us the ‘elevator pitch’ on your technology


[James Gill]: We’ve been in the real-time analytics space for about a year now, and just released the 3rd version of our flagship product LiveStats.

LiveStats gives you an overview of the popularity of your website in real-time by showing which articles across your sites are popular, and who is referring your traffic to make such content popular. LiveStats makes it really easy to adjust and refine your content in real-time to improve its focus on the audience that is reading it.

[Manoj]: Can you please highlight some of the features which provide the most value?

[James Gill]: One of the most “wow” invoking features of LiveStats is Map View – click on the small map in the top right to make the map full-screen, and see every visitor currently on your website in real-time.

One of the features where GoSquared is truly ahead of anyone is the Visitor list – GoSquared ties all page views to visitor sessions, and allows you to see how each of your visitors flows through your site, from referrer, to each page and how long they’ve spent on each page, to exit. You can grab all of the details about any visitor on your site right now, including their location, operating system, browser, screen size, even whether they have Flash installed.

[Manoj]: Who is your intended target market?

[James Gill]: Our target market is medium to large blogs and news sites (predominantly), who need to respond to their visitors immediately.

[Manoj]: What’s a good example of how someone would leverage GoSquared?

[James Gill]: A great use case is when you’ve written an article, and it is linked to from a site that you didn’t expect. You may have written an article about the Xbox Kinnect with some quite technical terms, and find that a national newspaper site links to you – with GoSquared you can respond to this immediately and jump in and alter the article to match the audience reading it right now.

[Manoj]: Anything Else?

[James Gill]: We have a variety of plugins available for WordPress, Drupal, Joomla, and more coming soon. We also have completely seamless integration with the popular OS X website building app called RapidWeaver by Realmac software. GoSquared also provides an API which allows developers to pull out any of the data they need for their own site and build exciting apps around real-time traffic data.

Notable Online Players Go Head to Head

It’s always interesting to compare the two rivals in a given industry and match them up to see who has the edge. What I’ve down below is run a few of the top online players through Compete and Google Trends (using unique visitors as the metric) to do exactly this. Unfortunetely in the Bing vs. Google.com matchup, Google trends didn’t like sharing data for Google (weird)..

Tumblr vs. Posterous

Facebook vs. Twitter

Groupon vs. Living Social

Google vs. Bing

Netflix vs. Blockbuster

Amazon vs. Walmart

AT&T vs. Verizon

FourSquare: 6 Million Users, 3400% Growth [Infographic]

FourSquare experienced massive growth in 2010, quadruple digit, 3400% growth. To commemorate they have released an excellent infographic showing the highlights of 2010.
  • Over 380 million global check ins
  • Top Brands – MTV: 118,000+ followers, Bravo: 114,000+ followers, History Channel: 101,000+ followers
  • Top States (by Gym check ins): California, Illinois, Minnesota, New York, Washington

Click for larger version

Real Time Travel Guides From TripTwit

TripTwit is web start up that provides real-time travel guides. It aggregates data from thousands of travel and local Twitter accounts to provide visitors with real-time information on their destination.

When you select a city from TripTwit you will see a real-time stream of tweets from local sources like restaurants, museums and attractions. You can further refine the results through filtering and searching. For example, you can see tweets just from hotels or search for “free” things to do. There are also tabs for Local Deals and Travel Deals which automatically extract tweets that provide information on saving money.

Both travel and real-time search are competitive areas right now as seen with Google’s acquisition of ITA and Bing rolling out real-time search features. Even Twitter itself is constantly enhancing their real-time search capabilities. TripTwit is an interesting entrant into the field.

TripTwit currently offers travel guides for 16 American cities.

TripTwit real-time results for New York city, searchable by keyword or business type.


27% of People Use Facebook in the Washroom

Recently AIS Media asked a very interesting question to its readers in a survey: “Do you ever use Facebook on your mobile device while you’re in the bathroom.” 27% of respondents said yes. This is not surprising to me whatsoever, considering that Facebook recently surged past Google in regards to time spent on website. The majority of the respondents were between the ages of 30-49, with Females representing a 54% share.

Email Access Via Mobile Up 36%, Web Mail Down 6%

According to comScorein November 2010, the number of visitors to web-based email sites declined 6 percent compared to the year before, while during the same time period, the number of users accessing email via their mobile devices grew by 36 percent. Cell phone users also mobile apps for business and entertainment purposes.

In November 2010, more than 153 million people visited web-based email providers, decreasing 6 percent from the previous year.

Web-based Email Category Usage*
November 2010 vs. November 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
  Email Category
Nov-09 Nov-10 % Change
Total Unique Visitors (000) 162,908 153,363 -6
Total Minutes (MM) 47,862 43,374 -9
Total Pages Viewed (MM) 44,840 38,204 -15

In November 2010, 70.1 million mobile users (30 percent of all mobile subscribers) accessed email on their mobile, an increase of 36 percent from the previous year

Mobile Email Usage
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Nov. 2009
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Total Mobile Audience (000)
Nov-09 Nov-10 % Change
Used email ever in month 51,639 70,105 36%
Used email almost every day 31,161 43,477 40%