|
|
In December 2010, the US visits to Groupon.com outnumber those to LivingSocial by a factor of 10-1. As of last week LivingSocial.com has closed the gap, now with over half the visits of group coupon leader Groupon.com. Source Hitwise.
- Last week’s surge was due to LivingSocial’s door-busting $10 for a $20 Amazon gift certificate deal, and as the New York Times’ reported last week, the Amazon offer wasn’t a traditional group coupon. In this case LivingSocial purchased certificates from Amazon at an undisclosed cost and then resold them through their service.
- Despite some claims of fraud and issues with customer support, LivingSocial’s 80% traffic surge last week (and Groupon’s 20% decline in the same time period) proves that the race for dominance in the group coupon space is far from over.
- LivingSocial’s total US visits increased 254% while Groupon’s total visits increased 10% comparing the week ending 1/22/2011 vs. 12/4/2010 (week Amazon deal announced)
- LivingSocial visits among custom category of Group Buying sites increased 144% while Groupon’s visits decreased 24% comparing the week ending 1/22/2011 vs. 12/4/2010
- Among all US Internet sites, both sites have grown since the Amazon deal was announced, but LivingSocial US visits have increased by 250%, comparing the week ending 1/22/11 vs. week ending 12/4/10, while Groupon grew 10% in the same time period.
- Facebook accounted for 19.23% of Upstream visits for LivingSocial for the week ending 1/22/11 representing a 101% increase vs. 12/4/10.
