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What is the value of a social action in online commerce? This is what a firm called Chompon hoped to answer in their latest study [PDF]. In regards to gross value per action a “Facebook Share” is worth $14, a “Facebook Like” is worth $8, a “Twitter Tweet” is worth $5 and a “Twitter Follow” is worth $2. The values were based on ‘next sale’ after the social media action and not the entire lifetime value of a customer.
