Google Analytics, German Customer and Extra Privacy Statement Requirements



If your website uses Google analytics and you provide services to customers based in Germany you are now required to provide specific information to users in order to comply with recent changes to German data protection law.

Google Analytics and German Data Protection

Google analytics collects statistics about website users by „tracking” an individual’s use of a website. This information is then made available to website operators free of charge. Following an agreement between Google and the German data protection authorities it is now the responsibility of the operators of websites to implement certain measures when using Google analytics.

Making your Website Compliant

Under German data protection law website users must be able to stop user profiles being created and prevent their complete IP address from being saved, unless they have specifically consented to this. If you are a website operator you now need to include the following in your privacy policy:

  • inform users that you use Google analytics; and
  • advise users that they can turn off Google analytics tracking in their browser settings

In addition you should use a Google software solution that masks the IP address of the user – this blog post from Google Analytics explains what website owners can do.

Application to UK and US Websites

Although this is a German data protection issue, if your website is directed at German customers, or the majority of your customers are located in Germany, it is advisable to make these changes in order to avoid any potential breach of German data protection law.

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