As yesterday’s post mentioned, like it or loathe it, social media for companies is here to stay. Organisations from all industries and of all sizes are starting to use it, perhaps as a way to share messages about the business and gain feedback or as part of the business operation e.g. pre-sales questions or customer service.
I like this infographic from GO-Gulf.com because it takes Fortune 500 companies and highlights their social statistics for blogs, Facebook and Twitter from 2008 through to 2011 (nice, ordered lists!). While it would be good to see some of the other social channels, it’s got some interesting points.
Blogs appear to be an undecided point, back in 2008 16% of Fortune 500 companies had blogs, in 2011 it was only 23% with some areas appearing to discontinue their blogs i.e. a 3% reduction in blogs within the Top 100 companies. Looking at the infographic even INC 500 companies have seen a reduction in blogs since 2009.
Between Twitter and Facebook, 62% of the Fortune 500 have a Twitter account, compared to only 58% having a corporate Facebook page. However consistent across both Twitter and Facebook were the decrease seen with two industry types:
- Computer Software, Peripherals, Office Equipment
I’ve been wondering why it’s these two industry types who have seen reductions in Twitter and Facebook presences, perhaps they are perhaps focusing on other channels?
Browse more Social Media infographics.