What does Google offer in mobile?
The latest infographic from Larry Kim and the Wordstream team does a great job of summarising Google’s current mobile product portfolio. It’s a snapshot view which provides a revealing insight into how Google is building its mobile monetization strategy.
Much has been written and said about how they would/should react to a mobile market that is growing, hugely competitive and highly diverse. When you consider the twenty different Google products and initiatives below it’s a powerful reminder of how they have attacked mobile…pretty much on all fronts!
Presented in four categories (mobile advertising, killer apps, mobile devices and mobile content) the graphic looks at “how to use it” , ” how Google makes money from it” and then grades each one.
They are working a very large agenda here and are unlikely to win on every front (e.g. Google Playbooks v Kindle , Google offers v Groupon?) but I guess they don’t need to either.
The investment in device technology and R&D with Google Glass is a significant step beyond the core strengths in search, video and location based services.
It’s worth spending a few minutes working your way through this one – no matter what your special interest in mobile.
(Click on the image to enlarge to full size.)
Learn more about WordStream’s report on Google’s mobile performance.