Are your retail customers using Twitter?
Retailers of all shapes and sizes are increasingly having to embrace the favoured technologies of their consumers or risk being overtaken by their more tech-savvy competitors.
Many businesses – retail or otherwise – have attempted to grow their Twitter followings with various degrees of success. In general, businesses with something special to offer their following will find it easier to grow audience (one –off deals, special events, end of line clearance etc.) and retail lends itself to this. In fact a recent Twitter infographic for the UK highlighted that 47% of Twitter users have purchased a product because of what they’ve read on Twitter, and 37% use Twitter to decide which stores to visit!
So, you have the offer, a catchy and impactful tweet and a carefully optimised landing page to entice all those online bargain hunters. Let’s tweet I hear you say, let’s get started.
When should I tweet?
Just before you launch that carefully prepared retail tweet bait consider for a moment – Where are my audience? What are they doing right now?
It’s common sense when you think about it, however catching the largest possible, relevant, audience requires some knowledge about how and when they access Twitter and are at their most receptive.
SocialBro is a widely used platform for improving an organisation’s Twitter performance and returns. Recent research carried out in connection with Black Friday reveals some interesting comparisons in the times that people in different geographies took part in #BlackFriday
The results show that the best time to tweet if you are looking to optimise audience varies between time zones and cities.
e.g. In California tweets between 13:00 and 19:00 are likely to hit a larger target whereas in Berlin Germany the optimal hours are between 11:00 and 17:00.
The results are below