Technology software here, analytics tools there. It’s hard to get through a jungle of vendors, especially when youdon’t know in detail which requirements and future scope the Analytics or Business Intelligence road map has in your own company.
Luckily there are research companies out there providing an overview; besides the two giants Forrester and Gartner there are a only a handful of additional trustworthy research companies doing well researched studies and overviews. One of them is Third Door Media, now having published their latest Market Intelligence Report about “Enterprise Web Analytics Platforms 2015 – A Marketer`s Guide”.
The good news is, this report is not related to any financial budget that the mentioned companies would want to spend to be covered. Third Door Media chooses the companies based on their own market research and direct relation with analytics vendors.
Therefore, it’s a relevant and objective overview of the up-to-date tools out there in the market. These are (in alphabetical order): Adobe, AT Internet, Comscore, Google Premium, IBM, Webtrekk and Webtrends. The usual suspects you would say, but there are some interesting insights including pricing structures and support coverage.
If you want to know more about the details and the reason why Third Door Media picked the companies above as the leading players within the Analytics industry, you can download the report here: Analytics Overview 2015 or send me a direct message and I will send it to you.
In the report you’ll find answers to questions like:
- What trends are driving the adoption of enterprise web analytics platforms?
- Who are the leading players in enterprise web analytics?
- What capabilities do enterprise web analytics platforms provide?
- Does my company really need an enterprise web analytics platform?
- How much do web analytics platforms cost?