I started making a Halloween costume for my daughter in August. Back then, she told me she wanted to be Cinderella. So I immediately went online to find a tutorial on how to sew a Cinderella dress.
I made custom measurements, picked out supplies at the fabric store, and then cut and sewed the costume. It was a very challenging project but I was happy with the outcome. This costume would grow with my daughter and never fall apart due to how it was constructed. When it was finally ready to try on a month later she immediately took it off and declared that she wanted to be a lionfish-mermaid instead. Despite my toil, my investment in time and money, despite my care to give my daughter exactly what she wanted, what she needed, she was not happy.
Much like B2B marketers must react in real-time these days, three year olds live in the moment. Cinderella was what she wanted in August, but by the time she got it in September her interests had shifted. She is growing at a very fast rate – not just in size, but in her understanding of the world we live in.