Hitwise today announced that Google accounted for 64.49 percent of all U.S. searches in the four weeks ending October 27, 2007. Yahoo! Search, MSN Search and Ask.com each received 21.65, 7.42 and 4.76 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68 percent of U.S. searches.
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Percentage of U.S. Searches Among Leading Search Engine Providers |
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| Domain |
Oct.-07 |
Sept.-07 |
Oct.-06 |
| http://www.google.com/ |
64.49% |
63.55% |
60.94% |
| search.yahoo.com |
21.65% |
22.55% |
22.34% |
| search.msn.com |
7.42%* |
7.83%* |
10.72%* |
| http://www.ask.com/ |
4.76% |
4.32% |
4.34% |
| Note: Data is based on four week rolling periods (ending Oct. 27, 2007, Sept. 29, 2007, Oct. 28, 2006) from the Hitwise sample of 10 million US Internet users.
* – includes executed searches onLive.com and MSN Search. |
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| Source: Hitwise | |||
Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing October 2007 to October 2006, the Travel, Entertainment and Business and Finance categories showed double digit increases in their share of traffic coming directly from search engines.
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U.S. Category Upstream Traffic from Search Engines and Google – October 2007 |
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|
Category |
Percent of Category Traffic from Search Engines, Oct-07 |
Change in Share of Traffic From Search Engines, Oct-07 – Oct-06 |
Percent of Category Traffic from Google, Oct-07 |
Change in Share of Traffic From Google, Oct-07 – Oct-06 |
| Health and Medical |
45.14% |
4% |
29.08% |
6.17% |
| Travel |
32.58% |
12% |
21.31% |
23.54% |
| Shopping and Classifieds |
25.80% |
1.9% |
16.01% |
6.52% |
| News and Media |
21.03% |
n="center">7% |
13.41% |
11.01% |
| Entertainment |
21.69% |
15% |
12.93% |
16.17% |
| Business and Finance |
17.02% |
19% |
10.36% |
30.81% |
| All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
Source: Hitwise |
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