Google: Issues with AJAX Search Results


As you may have heard, Google has been testing the introduction of AJAX to show their search results rather than the current textual version. This would create a huge problem for search marketers and analytics software companies as they will not be able to accurately track the performance of organic search optimization or paid search. This is due to Google not passing a proper referrer string to the website that is clicked on.


There has been a tonne of coverage on this topic around the industry, so I thought I’d help spread everyone’s thoughts:

RobotReplay: How Visitors Interact With Your Website

Thanks to a post from Ajaxian I came across a cool application called RobotReplay. RobotReplay’s primary purpose is to record how visitors use your website for playback at a later time.

“It’s an online service that records and plays back visitor sessions for nearly any website, corporate site or blog. The recorded sessions show how visitors interact with a website–every mouse movement and click, keystroke, where users click, how far down the page they scroll and how long they stay on a site.”


Watch a sample video of RobotReplay below:

The team at RoboReplay have also coined the term Cinelytics:

There are two or three other services like RobotReplay out there, and we couldn’t find a common name to describe them. So, we made one up. RobotReplay complements existing web analytics tools like Google Analytics, StatCounter or ClickTracks, and generates little ‘movies’. We merged ‘cinema’ and ‘analytics’ and got ‘cinelytics’.