Enquiro’s final webinar in the series is shaping up to be one of the most fascinating and thought provoking. We’re calling it The Rise of the Digital Native: B2B Buying in Flux. Gord Hotchkiss and his panel of experts are taking a look at a very basic but fundamental question: Does age play a role in marketing? What does the latest research show us about B2B buying behavior as it relates to the buyer’s demographic, and more specifically, how and when the buyer grew up?

For the first time ever in an Enquiro webinar, we’re also joined by Danny Sullivan and Rand Fishkin, two very big hitters in the Search Marketing industry. They will be part of the panel along with Enquiro’s own Gord Hotchkiss, Ben Hanna (Business.com), Chris Golec (Demandbase), Matthias Blume (Covario) and Mark McMaster (Google).

As an attendee of the live event, you will hear the discussion as it happens, plus be able to send the panel your marketing-related questions. In the webinar we will also be touching upon highlights from the rest of the series, so if you’ve missed previous webinars, this is one to catch.

The Rise of the Digital Native
Live Webinar
Wednesday, June 24 2:00pm Pacific
Register now –>

The webinar explores:

Rand Fishkin, CEO and founder of SEOmoz, and Danny Sullivan, Editor-in-Chief of Search Engine Land will be special guests at the wrap-up to the BuyerSphere webinar series, June 24.

According to Ronald W. Fry, President of Career Press, the book addresses a subject that is long overdue. “As companies deal with unprecedented global challenges, coupled with the recent catastrophic economic downturn, they are looking for new ways to attract and retain customers”, said Fry. “Traditional approaches to explaining customer behavior are no longer enough to remain competitive. The book is a must-read manual for marketing and sales professionals who are seeking new and innovative ways to grow their businesses, and professionals who are asking the questions ‘What makes my customers do what they do?’ and ‘What really motivates them?’

Transcending the current trend of books and theories about “gut instinct” and “intuition,” ‘Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales’ offers specific and practical guidelines for sales and marketing executives that illustrate how previously undetected insights can become the basis for converting emotional considerations into actionable solutions. While previous books on the subject have identified the power of understanding the emotional connection to purchasing decisions, this book demonstrates that the same emotional bond that consumers feel for Apple or Coke can effectively be replicated in the B2B space.

Unlike other traditional methodologies that primarily focus on mapping emotional reactions against existing products or communications messages, Emotional Trigger Research is a proactive technique aimed at uncovering the core, unfiltered, and spontaneous triggers that drive actions. These triggers reveal insights for crafting the sales and marketing strategies that transform companies. Utilizing a combination of provocative questions, insightful listening, and in-depth conversations, this powerfully different method gets to the heart of what companies need to know.

‘Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales’ offers a number of insightful case studies cross multiple disciplines and market segments, within the local, national and global landscape.

In 3 days you’ll get all-new Case Studies that will show your how to increase lead volume by 900%, optimize webinar attendance and effectiveness, generate quality leads and more. MarketingSherpa will give you exclusive research on what’s working in B2B marketing. You can sign up for practical and results-driven training, and throughout the Summit you’ll have a chance to meet top vendors in-between sessions.

Register Here

Training Certification That Will Increase the Number and Quality of Your Leads.

Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and generate quality leads. On the Sunday of each Summit, you have the option of taking the full-day MarketingExperiments Landing Page Optimization Professional Certification Course.

You’ll come away with: