Baidu

Baidu Holds 73% Search Share in China, Google Down to 24.6%

October 21, 2010 By Manoj Jasra Leave a Comment

In most countries around the world, Google dominates search engine marketshare, not in China. This past quarter, ending in Septemeber, reveals that Baidu now owns almost 73% of the search market share in China – which is actually greater than Google’s strangle hold on the US market. Below are some highlights from today’s release:

Baidu’s share by revenue jumped 1.9 percentage points to a record high of 72.9 percent
Google’s share dropped 2.7 points to 24.6 in the same period
5 years ago Baidu had only a 25 percent share following Yahoo
Alibaba, China’s largest e-commerce firm, has recently launched rival search engine – Etao – in partnership with Microsoft
Revenue in China’s search market rose 59 percent annually to 3.13 billion yuan (US$482 million) in the three months ended September
Google China terminated its contracts with seven companies based near Shanghai that had been selling ads on Google over the past four years

Filed Under: Baidu, Google

Omniture Integrates with Baidu and Adobe

March 5, 2008 By Manoj Jasra Leave a Comment

Omniture, Inc. (NASDAQ:OMTR), today announced that Adobe Systems and Baidu.com have joined the Omniture Genesis Network, which has now reached 130 partners. Omniture SiteCatalyst will now provide greater measurement of rich media for applications built with Adobe® Flash®, Adobe Flex™ and Adobe AIR™. The Baidu.com partnership will provide integration of Baidu.com search advertising metrics in Omniture SearchCenter to increase the performance of online campaigns. Genesis provides one of the most expansive offerings of marketing applications, ecommerce platforms, and technology integrations available for online business optimization.

“Joining the Omniture Genesis Network is another step in the collaborative multi-year history of Adobe and Omniture,” said Michele Turner, vice president of product marketing and product management, platform business unit at Adobe. “Omniture SiteCatalyst 14 expands capabilities in rich Internet applications built with Adobe Flash, Adobe Flex and those deployed on Adobe AIR, enabling companies to more quickly and easily measure rich media usage and incorporate the data into their overall online strategy. We look forward to expanding our relationship with Omniture to find more ways to add value to our customers.”

“This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns,” said Haoyu Shen, Baidu.com’s vice president of business operations. “By integrating our search metrics with Omniture, online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market will now be able to reach Baidu.com customers more easily.”

In addition to the technology alliances being announced today, the global Omniture Genesis partner network benefits customers through a broad set of applications that integrate with Omniture solutions including ad networks, ad serving, content management, CRM, ecommerce, email marketing, site search, media, mobile, rich media, search marketing, site optimization, search engine optimization, user experience and many others. Because Genesis is a “Plug and Play” solution, it reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action.

Filed Under: Baidu, Omniture, Web Analytics

Baidu vs. Google.cn (China)

January 14, 2008 By Manoj Jasra 2 Comments

Enquiro Research has released a new eye research comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

Download the Study Now!

Other questions answered by the research study include:

Is search interaction unique to different cultures, languages, alphabets and reading patterns?
Which search engine do Chinese searchers prefer?
Do Chinese searchers view organic and sponsored listings in the same way that North American searchers do?

Filed Under: Baidu, Google

Google vs. Baidu

June 15, 2007 By Manoj Jasra Leave a Comment

Gord Hotchkiss posted some of the findings from Enquiro’s Chinese Eye Tracking Study in which they compared users’ search experience between Google and Baidu (the post is at SearchEngineLand). The results show that Chinese searchers interact with search results quite differently than North Americans. There was also considerable differences when comparing heatmap scan patterns between Google and Baidu.

What’s difference in user experience between Baidu and Google?

When you compare a 62% market share (Baidu) against a 20% market share (Google China) you would think that there should be a significant difference in user experience behind those numbers, right? Well, there is, but not in the way you would expect. Based on North American standards, Google should present a better user experience…On Google, users found what they were looking for in literally half the time (30 seconds vs 55) and with half the real estate – Gord Hotchkiss for SearchEngineLand

See how visitors interact with your with an Eye Tracking panel.

Filed Under: Baidu, Eye Tracking, Google