Clicky

Clicky web analytics has just released their own campaign and goal tracking. But these aren’t your grandmother’s campaigns and goals. No, there are two things that make their implementation very unique. Below is a sample of Clicky’s campaign/goal tracking snapshot.

First, Clicky is a real time analytics service, which means you can monitor your goals and campaigns in real time as well. This is huge – you can make modifications to your campaigns and goals, and monitor the results instantly. If you your conversion rate drops through the floor, you’ll know what you just did was bad, and you can revert the change or try something else. If you were just using something like Google Analytics, you wouldn’t know what effect any of your changes had for at least a day – ouch!

Second, the goal funneling available goes beyond the restrictive “another page on your site” option. You can create goals funnels with campaigns, external search queries, and external domain referrals. That’s pretty nifty.

More information:
Real time goal tracking
Real time campaign tracking

Mobile Web Analytics and Statistics for the iPhone

Clicky Web Analytics now lets you monitor your web site traffic remotely from your iPhone. As the global trend of access to information anywhere anytime continues, Clicky Mobile fits right in. Real-time analytics meets mobile flexibility.

In addition to the iPhone version, Clicky also offers a generic version for other mobile devices. The iPhone version takes advantage of the aesthetic and Javascript abilities. It looks great and feels like an application. Since Clicky Mobile is built off the WebKit platform, it will also work on the new Android phones when they are released, as well as any other mobile browser based on WebKit.

Just like Clicky, the mobile interface is clean and simple. It is more designed for that quick fix on the go, rather than a full substitute for the web site, but in that regard it delivers as promised.

The iPhone version even includes a its own Spy mode, which streams pageviews and other actions LIVE as they are happening on your web site. If you get more than a few thousand visitors per day, you can sit for hours and watch people use your web site live. It’s a lot of fun and great to have that feature on the go.

Once you have registered and installed the tracking code on your site, just go to http://m.getclicky.com/ from your mobile device. It will automatically detect which version your mobile device supports and direct you to the right one.

Click here for a bunch more screenshots of the iPhone version in action.