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Twitter & Facebook Up, MySpace & Technorati Down

February 4, 2009 By 1 Comment

With so many different applications/websites popping up each day it’s certainly interesting to watch the long-term trend to see which ones can continue to succeed month over month. I thought I’d check out some of Compete’s stats for some of the most popular applications to see how they faired last year (in terms of visitors).

Twitter visitors Up over 750% from last year:

FriendFeed visitors Up over 3100% from last year (Note, they launched late Dec/Early Jan 2008):

Facebook visitors Up over 85% from last year:

Digg visitors Up 91% from last year (that surprised me):

Stumbleupon visitors up over 180% from last year:

MySpace visitors Down nearly 10% from last year:


HotorNot.com visitors Down 67% from last year:

Technorati visitors Down 35% from last year:

Bloglines visitors Down 21% from last year:

Friendster visitors Down 11% from last year:

Filed Under: Compete, Social Networking

Sr. Client Services Associate Position at Compete.com

June 25, 2008 By Leave a Comment

Company: Compete, Inc.
Job Title: Sr. Associate – Client Services

Description: Compete is recruiting an outstanding individuals for immediate hire to help grow its expanding Boston-based practice areas including those focused on the automotive, financial services, online media, search, and telecommunications industries.


The Senior Associate will develop and deploy new data-driven intelligence services for these industries, leveraging Compete’s proprietary data set of consumer behavior and survey capabilities. This experienced team member will be responsible for managing and developing strong relationships with existing clients and will also play a key role in new business development. As a senior member of the team, the Sr. Associate will manage internal work teams in the production of client deliverables and provide interpretation and insight to the findings uncovered by his/her teams.

Specific responsibilities include:

  • Oversee client relationships, including responsibility for delivering products and up-selling and renewing existing clients;
  • Creatively combine observed consumer behavior data with survey capabilities to resolve near and long-term business problems for clients;
  • Conceive, lead and perform new analysis of consumer marketing issues and business practices using large datasets of online behavior and survey responses;
  • Spearhead new client growth in collaboration with client development team;
  • Contribute to new product and service development initiatives in collaboration with analytics and development teams;
  • Develop and publish Compete-branded publications leveraging Compete data to promote Compete and communicate our capabilities to the market;
  • Speak to the press and present at conferences about industry trends and issues;

Qualifications:

  • Bachelor’s or graduate degree in Business or Economics, MBA preferred;
  • 3 + years of professional experience in the Internet, consulting, consumer marketing, or market research;
  • Experience making consulting-oriented presentations to executive-level audiences;
  • Experience performing market research and analysis using large data sets;
  • Strong analytical writing skills and attention to detail;
  • Demonstrated track record of developing and managing long-term client relationships;
  • Exceptional ability to manage one’s time, set priorities and meet deadlines in a fast-paced and fluid environment;
  • Outstanding professional references required.

For immediate consideration, please e-mail your resume to careers@compete.com

Filed Under: Compete

Fubar, Ning and Twitter Show Major Growth

March 10, 2008 By 1 Comment
The Compete Blog recently published a post regarding the top social network properties on the web comparing February 2008 vs. February 2007. Some interesting findings that were of note included MySpace decreasing in visits by 1% from last year while Fubar saw a growth of over 3 million percent! Twitter and Ning also grew over 4000% percent while Social Network heavyweight Facebook saw a 77% growth in visitors from last year.
While fairly flat trend lines in MySpace traffic may provide an indication of the market reaching its peak, the rapid growth of some very new players in the space speaks to the opportunities in social networking that still exist… but only time will tell if Zuckerburg makes Forbe’s list next year

Below is a chart showing a year over year visitor comparison from the top 20 social networks:

Social Network Growth

Filed Under: Compete, Facebook, MySpace, Social Networking

eBay Growth – Last 6 Years

January 29, 2008 By Leave a Comment
The Compete Blog had a very interesting post on eBay last week showing how the online auction Juggernaut had performed over the last 6 years.

The chart below (provided by Compete) shows the steady quarter over quarter growth of eBay from 2001-2007. The data on the chart represents eBay’s revenues in millions.

Additionally, Compete.com’s post shows how eBay’s revenue per visitor has steadily increased as well. This was after a significant drop in 2001.

Source: http://blog.compete.com/2008/01/24/ebay-traffic-growth-earnings-2007/

Filed Under: Compete, eBay

Search Analytics by Compete

July 17, 2007 By Leave a Comment
Compete has recently launched Search Analytics in beta. Search Analytics combines search metrics and site analytics to deliver powerful marketing intelligence to its end users. Search Analytics can be beneficial in better understanding who your competition is, how your site stacks up against competitors and what keywords to use in PPC strategies. Search Analytics features 3 reports: Keyword Referrals, Site Referrals and Compare Sites.

We currently track several million domains; however, we are most confident in the data for the top 1 million domains. As with all things on the Internet, the smaller the sites are the harder it is to track them consistently. If you would like to contribute to the Compete community and make this data even stronger, please install the Compete Toolbar which you can find on our Tools page.

Keyword Referrals

The Keyword Referral tool helps you understand what sites are benefiting the most from keyword phrases of interest. The tool helps you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site for generating high quality traffic. Below is a keyword referral report I ran for the keyword “Canada.”


Keyword Share is the percentage of total referrals a site receives from
a keyword compared to other referral sites.

Site Share is the
percentage of all search referrals to a site from a keyword.

Average Monthly Search Referrals is the running three month average of the total
volume of search referrals that a site receives.

Site Referrals

The Site Referral tool helps you understand what keywords are driving traffic to specific websites or categories. The tool highlights the most popular terms for your competitors and the market you’re interested in, and the quality of the traffic websites generate from their search referrals. Below is a site referral report I ran for “Youtube.com.”


Site Share is the percentage of all search referrals to a site from a keyword.

Keyword Engagement is an index which represents the amount of time all people spent on a referral site after entering the search term or phrase (keyword). The “Keyword Engagement” metric is indexed to 100 with 100 representing the term that resulted in the most amount of time spent on site.

Keyword Effectiveness is an index that combines the total number of people referred by a certain term and the amount of time those people spent on the referred site. The results are indexed to 100 with 100 representing the most effective term.

Compare Sites

The Comparison tool helps you understand how your search referrals stack up against other sites. The analytics in the report can help you see where any competitive gaps are and highlight opportunities to improve your search tactics. Below is a comparison report I ran between MarketingPilgrim.com and SearchEngineLand.com


Keyword Share Advantage is the difference on a percentage basis in “Keyword Share” for each of the sites of interest.

Site Share Advantage is the difference on a percentage basis in “Site Share” for each of the sites of interest.

Engagement Advantage is the difference on a percentage basis in the average time per search referral for each of the sites of interest.

Definitions taken from the Search Analytics FAQ
Filed Under: Compete, Web Analytics