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Expedia Looking for SEM Manager

August 6, 2008 By Leave a Comment

Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com, Hotels.com, Hotwire.com, Expedia Corporate Travel, TripAdvisor, Expedia Local Expert, Classic Vacations and ELong. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).


WHAT’S IN IT FOR YOU? WE’RE GLAD YOU ASKED!

At Expedia, growing in your career is more than a possibility – it’s a reality. You’ll find a variety of training programs here and new products to really get your wheels spinning. Our enthusiasm for what we do is our proudest asset. It shows in our products, our well-traveled customers, and the inspired people who work here. We aim to improve everything we touch, and we’re very proud of our achievements. Our industry agrees, too. Mornings are the best when you love your job. Expedia is not only reinventing the way you travel, we’re creating a new way of working too. It’s exciting here! Inspiring even. You can define your own purpose, work with brilliant people, discover some wonderful places – and finally put that snooze button to rest. So come be a part of a dynamic, growing, energetic, passionate company producing world-class creative recognized as the “Best in Travel Web Sites” by the Webby Awards, the “Most Innovative Company” by the American Business Awards (Stevies) and the “Best of the Web” by Forbes.

JOB PURPOSE:

Expedia is the flagship brand of Expedia, Inc., and SEM is one of the key drivers of its performance. To this end, we are currently seeking a Search Engine Marketing Manager to directly own and strategically manage high volume paid search campaigns critical to Expedia.com’s success. In this role, you will manage relationships with search engine account teams and vendors, grow/adapt campaigns to generate incremental revenue, manage large budgets to specific ROI goals, and innovate to produce revolutionary successes.

We are looking for someone who has 1) experience and demonstrated success in directly managing paid search campaigns, OR 2) deep experience and demonstrated success in direct response online marketing.

If you have any recommendations for candidates or are interested in the position please contact Lynne Weston at lweston@expedia.com

Filed Under: Expedia, SEM Jobs

Expedia Implements Baynote: Recommendations and Social Search

July 22, 2008 By 3 Comments
Baynote, Inc., the leader in recommendations and social search, today announced that Expedia, is using Baynote Social Search to complement the site’s existing travel booking engine. Baynote Social Search refines search results, based on what other searchers have found most useful or most interesting. Now Expedia® customers are able to use organic search terms to find travel inspiration, trip planning tools and the information they need to help them plan the perfect trip.

“Baynote’s Social Search technology is a great fit for Expedia because the collective input from our millions of monthly visitors constantly improves the relevance of the search results,” said Tom Taylor, director of strategy for Expedia.

While travelers have long been able to browse Expedia.com for information of specific types of trips, such as golf or beach vacations, the new search box in the upper right-hand corner of the site enables them to enter innumerable travel-related search terms. For example, one Expedia customer may search for something very specific, such as ‘San Diego beachfront hotels,’ while another may enter a broader query, such as ‘beach vacation.’ Though the queries are different, the customers may actually be looking for the same thing.


“Baynote’s search application supports Expedia’s efforts to continually improve their customers’ experience,” said Jack Jia, CEO for Baynote. “We are thrilled to be working with the online travel industry pioneer, and our work with Expedia represents Baynote’s focus on delivering value to the travel industry.”

Filed Under: Expedia