New Gmail Spam Fighting Video


Check out Gmail’s newest video on how it fights against spam. Gmail users play an important role in keeping spammy messages out of millions of inboxes. When the Gmail community votes with their clicks to report a particular email as spam, its system quickly learns to start blocking similar messages. The more spam the community marks, the smarter our system becomes.

http://www.google.com/mail/help/fightspam/spamexplained.html

Webmaster Central Adds Subscriber Stats

Late last Friday, Google’s Webmaster Central Blog reported some additional features which included the ability for publishers to see the number of subscribers to their content.

First of all, subscriber stats are now available. Webmaster Tools now show feed publishers the number of aggregated subscribers you have from Google services such as Google Reader, iGoogle, and Orkut. We hope this will make it easier to
track subscriber statistics across multiple feeds, as well as offer an improvement over parsing through server logs for feed information.

I wonder how long will it take before subscriber data from FeedBurner will be integrated into Webmaster Central. The inclusion of the Google subscription services is a great first step but there are many other services that should also be accounted for.

Subscribers are an excellent way for publishers to judge the level of engagement and reach of their blog/website and I imagine that Google will eventually begin to include results from subscription services into Universal Search. With FeedBurner stats such as total subscribers, reach, out going links, item use and incoming links, Google should be able to algorithmically decide which sites will receive precedence for which queries.

Webmaster Tools is also availabe in 20 Languages:

…In addition to US English, UK English, French, Italian, Spanish, German, Dutch, Brazilian Portuguese, Traditional Chinese, Simplified Chinese, Korean, Russian, Japanese, Danish, Finnish, Norwegian, Swedish, and Polish, Webmaster Tools are now in Turkish and Romanian.


Overlooked Gmail Features

On Friday the Gmail Blog published the first part of a series titled: Top 10 little-known Gmail features which included 5 features of Gmail that aren’t very well known. The 5 features included:
  1. Custom “from”
  2. Open attachments in Google Docs & Spreadsheets, or view as slideshow
  3. Gmail gadget for iGoogle
  4. Reply by chat
  5. Gmail for mobile application

I actually really enjoy the Gmail iGoogle gadget, it fits perfectly within my iGoogle page and allows me to check my email while I read the morning’s search marketing news.

Read the entire post here.

Gmail Video Project Update

Over the last week you’ve probably heard about the collaborative Gmail video project where people around the world can submit a 10 second video of themselves along with a Gmail “M-velope” and after submission Google will add the videos to its master Gmail video (with some editing and music overlay). I love this idea and have seen some very unique responses, here are some of the latest ones that were posted on the Gmail Blog.