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WestJet vs. Air Canada: Canadian Travel Sites Comparison

November 17, 2009 By Leave a Comment

This week the Hitwise blog reveals insights some of us Canadians are all very aware of: although Air Canada is the larger company, WestJet is the first place we go to for air travel. Even though I had a poor experience with WestJet this past weekend, I will still give WestJet my business in the future. Below are the details from the Hitwise post:
  • Among Travel websites, last week, Expedia.ca and Westjet ranked #1 and #2 in share of Canadian Internet visits. Air Canada and Westjet typically trade off for the #2 spot. The following table shows the top 10 Travel websites (excluding Maps) last week.
  • Hitwise clicsktream data provides insight into who Air Canada’s top competitors are online. The #’1 website visited after AirCanada.com last week was Westjet, attracting 8.83% of downstream visits.
  • Westjet received more than 3x the share of visits compared to Expedia.ca, the next highest competitor. The following chart shows the top 10 downstream Travel websites visited after Air Canada in the week ending November 14th, 2009
  • Air Canada Vacations is a popular offering by Air Canada, possibly reflecting interest in package holidays, and it appears #3 downstream from Air Canada, after Aeroplan the rewards program offered by Air Canada.
  • Porter, a new discount carrier offering flights within Canada and some US destinations is already appearing at #9 downstream from Air Canada and Air Transat, which offers some overseas flights, is at #10.


Filed Under: HitWise

Google Accounts for 25% of Wall Street Journals Traffic

November 10, 2009 By 2 Comments
Over at the Hitwise Blog, Bill Tancer dives deeper into Rupert Murdoch’s recent comments saying that he would consider blocking Google from indexing News Corp.’s news websites such as the Wall Street Journal. Considering Google provides quite a large amount of referrals to WSJ, I think Mr. Murdoch should think twice about pulling the plug on the world’s number one search engine.

Below are some stats in regards the Wall Street Journal:


  • On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com’s traffic.
  • According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are “new” users who haven’t visited the domain in the last 30 days.
  • Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009.
  • The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.

Filed Under: HitWise

Google Surpasses 80% Share in Canada – Ask Up 11%

October 19, 2009 By Leave a Comment
Hitwise announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.

Domain

 August 2009

September 2009

Month-over-month percent change

www.google.com

79.96%

80.46%

1%

search.yahoo.com

8.38%

7.99%

-5%

www.bing.com*

8.10%

7.65%

-6%

www.ask.com

2.78%

3.09%

11%

Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.

*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.
Filed Under: ASK, Google, HitWise

Bing Down 5%, Google & Ask Up – Hitwise

October 7, 2009 By Leave a Comment
Hitwise announced today that Google accounted for 71.08 percent of all U.S. searches conducted in the four weeks ending Oct. 3, 2009. Yahoo! Search, Bing and Ask.com received 16.38 percent, 8.96 percent and 2.56 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.04 percent of U.S. searches.

Percentage of U.S. searches among leading search engine provider

Domain

 August 2009

September 2009

Month-over-month percent change

www.google.com

70.24%

71.08%

1%

search.yahoo.com

16.96%

16.38%

-3%

www.bing.com*

9.48%

8.96%

-5%

www.ask.com

2.37%

2.56%

8%
Filed Under: Bing, Google, HitWise

Bing up 18% in August

September 25, 2009 By Leave a Comment
Hitwise announced yesterday that Google accounted for 70.24 percent of all U.S.searches conducted in the four weeks ending Aug. 29, 2009. Yahoo! Search, Bing and Ask.com received 16.96 percent, 9.48 percent and 2.37 percent, respectively. The remaining 56 search engines in the Hitwise Search Engine Analysis Tool accounted for 0.95 percent of U.S. searches.

Percentage of U.S.searches among leading search engine providers

Domain

July 2009

August 2009

Month-over-month percent change

www.google.com

71.42%

70.24%

-2%

search.yahoo.com

17.18%

16.96%

-1%

bing.com*

8.02%

9.48%

18%

www.ask.com

2.47%

2.37%

-4%


Note: Data is based on four-week rolling periods (ending Aug. 29, 2009, and Aug. 1, 2009) from the Hitwise sample of 10 million U.S.Internet users.


*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.


Source: Experian Hitwise

Filed Under: HitWise

RBC vs. TD vs. CIBC vs. Scotia vs. BMO – Hitwise

September 24, 2009 By Leave a Comment
Over at the Hitwise blog, Heather Hopkins discusses the online competition among Canadian banks. Below is a summary of the Hitwise post. Full post available here.

  • Last week, nearly half (47%) of visits to Banks and Financial Institutions websites came from other Banks and Financial Institutions websites and 58% went to other sites in the same category. These figures may seem staggering but keep in mind, part of this is traffic moving among websites of the same brand (i.e. the main home page, banking and brokerage). However, much of that is also traffic coming from and going to competitive sites.
  • The amount of traffic going to and from competing sites varies dramatically from bank to bank. For example, most of BMO Financial Group Online Banking’s traffic goes to other BMO sites with 50% going to www.bmo.com last week. By comparison, CIBC Online Banking sends a much larger proportion of its traffic to non-CIBC websites, with only 3.7% going to CIBC Online Brokerage closely followed by TD Canada Trust Online Banking at 3.38% and RBC Online Bank at 2.6%.
  • Below is a table of the top 10 downstream competitors from the big five banks. I used the online banking websites of the big five (online banking gets the most traffic). The downstream brands are listed, rather than individual URLs so that you can see the top 10 competing brands. In most cases, there were multiple websites for each brand (such as TD Canada Trust Online Banking and TD Waterhouse).

Filed Under: HitWise

Google Passes 74% Market Share – Hitwise

July 10, 2009 By 2 Comments
Hitwise announced today that Google accounted for 74.04 percent of all U.S. searches conducted in the four weeks ending June 27, 2009. Yahoo! Search, Bing and Ask.com received 16.19 percent, 5.25 percent and 3.15 percent, respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.

Searches among leading search engine providers

Domain

June 2008

May 2009

June 2009

Year-over-year percent change

www.google.com

69.17%

73.66%

74.04%

7%

search.yahoo.com

19.62%

15.55%

16.19%

-17%

bing.com*

5.46%

5.64%

5.25%

-4%

www.ask.com

4.05%

3.81%

3.15%

-22%

Note: Data is based on four-week rolling periods (ending June 27, 2009; May 30, 2009; and June 28, 2008) from the Hitwise sample of 10 million U.S. Internet users.

*Includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Hitwise, an Experian company
Filed Under: Bing, Google, HitWise