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Future of Search: From Leading Experts

December 11, 2007 By Leave a Comment

On December 11, 2007 leading experts on search met to discuss the future. In fact they met to share their thoughts on the future of Search in the year 2010. Enquiro previously released a Search 2010 Whitepaper where topics of discussion included:


  • Impact of Personalization of search
  • How much change will we see in 3 years? In 5 years?
  • Impact of Universal Search Results
  • The promise of Mobile
  • What might happen with search advertising?
  • How will the user experience with search evolve?
  • What might happen with the search interface as we know it?

You might want to go over the white paper itself so you’re familiar with it. If you don’t have it yet, it’s available at http://enquiroresearch.com/personalization/.

What’s The Future of Search Going to Look Like?

This Webinar, Search: 2010 is the follow up to a white paper Enquiro released this past summer. The particpants of experts included:

  • Marissa Mayer – VP, Search Products and User Experience, Google
  • Larry Cornett – VP, Search Experience, Yahoo
  • Justin Osmer – Senior Product Manager, Live Search, Microsoft
  • Daniel Read – Senior VP of Site Product Management and User Experience, ASK
  • Michael Ferguson (unable to participate in Webinar) – Senior User Experience Analyst, Ask
  • Jakob Nielsen – User Advocate and Principal of Nielsen Norman Group
  • Chris Sherman – Executive Editor, Search Engine Land
  • Greg Sterling – Founding Principal, Sterling Market Intelligence.
  • Danny Sullivan (unable to participate in Webinar) – Chief Content Officer, Search Engine Land

After getting their thoughts, we put them together and did some eye tracking research on what a search results page might look like in 2010. We invited special guests to participate and have the opportunity to throw questions at this Search Dream Team. This webinar is the end result. Enjoy!

Filed Under: ASK, Google, MSN, Yahoo

Google Receives 65% of US Searches

December 11, 2007 By Leave a Comment

Hitwise , today announced that Google accounted for 65.10 percent of all U.S. searches in the four weeks ending December 1, 2007. Yahoo! Search, MSN Search and Ask.com each received 21.21, 7.09 and 4.63 percent respectively. The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.96 percent of U.S. searches.


Percentage of U.S. Searches Among Leading Search Engine Providers
Domain

Nov.-07

Oct.-07

Nov.-06

www.google.com

65.10%

64.49%

61.84%
search.yahoo.com

21.21%

21.65%

22.43%
search.msn.com

7.09%*

7.42%*

9.82%*

www.ask.com

4.63%

4.76%

4.23%
Note: Data is based on four week rolling periods (ending Dec. 1, 2007, Oct. 27, 2007 and Nov. 25, 2006) from the Hitwise sample of 10 million US Internet users.

* – includes executed searches onLive.com and MSN Search.

Source: Hitwise
Filed Under: ASK, Google, HitWise, MSN, Yahoo

Google Receives 64% of Searches in October – Hitwise

November 19, 2007 By Leave a Comment

Hitwise today announced that Google accounted for 64.49 percent of all U.S. searches in the four weeks ending October 27, 2007. Yahoo! Search, MSN Search and Ask.com each received 21.65, 7.42 and 4.76 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68 percent of U.S. searches.

Percentage of U.S. Searches Among Leading Search Engine Providers
Domain

Oct.-07

Sept.-07

Oct.-06
http://www.google.com/

64.49%

63.55%

60.94%
search.yahoo.com

21.65%

22.55%

22.34%
search.msn.com

7.42%*

7.83%*

10.72%*
http://www.ask.com/

4.76%

4.32%

4.34%
Note: Data is based on four week rolling periods (ending Oct. 27, 2007, Sept. 29, 2007, Oct. 28, 2006) from the Hitwise sample of 10 million US Internet users.

* – includes executed searches onLive.com and MSN Search.
Source: Hitwise


Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing October 2007 to October 2006, the Travel, Entertainment and Business and Finance categories showed double digit increases in their share of traffic coming directly from search engines.

U.S. Category Upstream Traffic from Search Engines and Google – October 2007

Category

Percent of Category Traffic from Search Engines, Oct-07

Change in Share of Traffic From Search Engines, Oct-07 – Oct-06

Percent of Category Traffic from Google, Oct-07

Change in Share of Traffic From Google, Oct-07 – Oct-06
Health and Medical

45.14%

4%

29.08%

6.17%
Travel

32.58%

12%

21.31%

23.54%
Shopping and Classifieds

25.80%

1.9%

16.01%

6.52%
News and Media

21.03%

n="center">7%

13.41%

11.01%
Entertainment

21.69%

15%

12.93%

16.17%
Business and Finance

17.02%

19%

10.36%

30.81%
All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.

Source: Hitwise
Filed Under: ASK, Gmail, HitWise, MSN, Yahoo

Google is not moving

July 26, 2007 By Leave a Comment

Despite all of the “so-called experts” predicting the rise of Yahoo, Ask, or MSN, Google is not losing any ground in search volume. In fact, they are growing stronger every day.

Of course, the higher the volume the more advertisers will spend. As long as Google still has this much of the market share, from an advertiser view point, it doesn’t matter how great any other “algorithms” are. Advertisers will spend where the customers are and clearly they are on Google.

Below are the most popular search engines, by the volume of searches, as reported by Hitwise.

Rank
Search Engine
7/21/2007
 7/22/2006
1.
www.google.com
64.40%
60.37%
2.
search.yahoo.com
21.66%
22.39%
3.
search.msn.com
7.27%
11.72%
4.
www.ask.com
3.21%
3.34%
5.
www.live.com
1.94%

** Find more articles from John W Ellis at http://www.johnwellis.com

Filed Under: Google, HitWise, john ellis, MSN, Yahoo

Search Engine Market Share, Visits from comScore and Compete

July 18, 2007 By Leave a Comment
Search Engine Market share data from comScore, released earlier this week:

Google (GOOG): 49.5% down from 50.7%
Yahoo (YHOO): 25.1% down from 26.4%
Microsoft (MSFT): 13.2% up from 10.3%
Ask.com : 5.0% no change
AOL (TWX): 4.2% down from 4.6%

Search Engine Market Share data from Compete.com

The number of visits to the 5 major Search Engine properties from June 2006 – June 2007.

Related Stories

Filed Under: AOL, ASK, Google, Industry News, MSN, Yahoo

May – The Month for Acquisitions

June 1, 2007 By Leave a Comment

There were numerous partnerships and acquisitions in the month of May, which included a lot of dollars changing hands. Let’s look at some of the major deals that went down this past month

Google and Microsoft seem to be positioning themselves strategically in order to keep up with each other in the war for Internet dominance. I expect to see this trend of acquisitions continuing strong into the summer.

Do leave a comment if I have missed any major partnerships or purchases.

Filed Under: Google, Industry News, MSN, Yahoo

Google vs. Yahoo vs. MSN

April 11, 2007 By 9 Comments

When you look at the Big 3 Search Engines: Google, Yahoo, MSN, it is difficult to compare them only from a search engine perspective. So I started working on a list which showed a set of categories and listed the product each company brought to the table. After a while I started noticing a trend, Google, Yahoo and MSN have their hands in everything! A user could literally stop using one company’s services and switch to another’s while still being able to accomplish every single task. This is one of the main reasons these companies are so strong, they offer a complete solution. Furthermore for one company to stay competitive with the other two it literally has to be prepared to offer a similar service otherwise it could potentially be left in the dust.

Product Google MSN Yahoo
Search Engine Google Live Yahoo
Email Gmail Hotmail Yahoo Mail
Instant Messaging GTalk MSN Messenger Yahoo Messenger
Feed Reader Google Reader My MSN My Yahoo
Directory Google Directory MSN Directory Yahoo Directory
Social Media / Web 2.0 Blogger,Orkut My MSN del.icio.us,MyBlogLog
Groups Google Groups MSN Groups Yahoo Groups
Maps Google Maps Map Point Yahoo Maps
Finance Google Finance Money Central Yahoo Finance
Shopping Froogle MSN Shopping Yahoo Shopping
News Google News msnbc Yahoo News
Photo Management Picasa MSN Photos Yahoo Photos
Video Google Video MSN Video Yahoo Video
SEO Webmaster Tools Adlabs Yahoo Site Explorer
Sponsored (PPC) Adwords adCenter Yahoo Search Marketing
Analytics Google Analytics Gatineau n/a
Travel n/a MSN Travel Yahoo Travel
Filed Under: Google, MSN, Yahoo