Perhaps one of my favorite infographics of all time? The Oatmeal put together this hilarious graphic which outlines the likability of all the birds. Apparently they are not big fans of the green boomerang bird 
Mobile Survey: 56% of Shoppers Use Mobile for Price Comparison
January 12, 2011 By Leave a Comment
As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States (determined by revenue, according to Internet Retailer), Foresee Results used the methodology of the American Customer Satisfaction Index (ACSI) to examine how mobile shopping trends during the holiday season could have year-long implications. The ACSI is able to show how customers’ satisfaction with mobile websites and applications impacts their future purchase intent, loyalty, and recommendations across all channels.
Below is an infographic that illustrates consumers’ use of mobile phones to access retail sites:
Key findings of the report include:
- Shoppers are using mobile phones to access websites and apps more than ever before. 33% of respondents have used their phone to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future.
- Mobile purchase behavior is exploding. A total of 11% of web shoppers reported having made a purchase from their phones this holiday season, compared to only 2% at this time last year.
- Shoppers use their phones for a variety of tasks. The majority of shoppers who used their phones did so to compare price information (56%). Shoppers also used their phones to compare different products (46%), to look up product specifications (35%), and to view product reviews (27%).
- Shoppers use their phones to look at competitor websites. While in physical stores, more than two-thirds of mobile shoppers (69%) used their phones to visit the store’s own website, but nearly half (46%) also used their phones to access a competitor’s website.
- Good experiences with mobile sites and apps have critical cross-channel impact. Shoppers who are highly satisfied with a mobile experience say they are 30% more likely to buy from that retailer online and 30% more likely to buy offline, as well as being far more likely to return to the main website, recommend it, and be loyal to the brand.
You can download the report here: http://www.foreseeresults.com/research-white-papers/explosion-in-mobile-retail-form-2010.shtml
Android OS Climbing to 26% Market Share in US
January 4, 2011 By Leave a Comment
According to The Nielsen Company, Android is really starting to make up ground in regards to OS market share vs. Blackberry and Apple (in the US). The first chart below shows overall market share with Android climbing to 25.8%. The second graph, which is VERY interesting, shows OS market share for recent device acquirers over the last 6 months (Android share over 40%)
Mobile in 2010 – Year in Review
December 14, 2010 By Leave a Comment
Really cool video by the Mobile Future team, which provides a compilation of mobile data and stats for 2010. Here are some of the highlights of the video:
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In 2009 there were 300 million apps downloaded, in 2010 there were over 5 billion apps downloaded
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In 2010 there were 4 million FourSquare users vs. 200,000 in 2009
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347% increase in Twitter mobile usage
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100 million YouTube videos watched on Mobile devices everyday
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Half of all page views were to social networks
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In Febraury 2010, the iPhone became the most popular digital camera
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US teens sent an average of 3,339 texts per month
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2.4 million jobs created by the mobile industry
Mobile Stats in Canada: Usage, Demographics, Forecasts
December 13, 2010 By 3 Comments
This past week I was doing some extensive research trying to find mobile statistics, specifically in Canada: Penetration rates, mobile usage, subscribers, and forecasts. The penetration rate of mobile in Canada is nearing 70% and is projected to top 80% in the next few years so you can understand the importance of trying to understand the landscape. Below are some of the sites I found quite useful in my research.
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http://www.cwta.ca/CWTASite/english/industryfacts.html (Discusses total subscribers from Bell/Rogers/MTS/TELUS, right down to last quarter. Summarizes some penetration rates for mobile in Canada. Also has some interesting data as to how the effect the mobile industry has had on the Canadian economy).
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http://mobilesyrup.com/2010/05/10/report-30-1-million-subscribers-by-2014-rogers-to-lead-with-11-3-million/ (Summarizes a mobile industry report and provides projection for subscribers up to 2014 for the existing carriers)
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http://mobilesyrup.com/2010/11/15/update-the-%e2%80%9cstate-of-android-in-canada%e2%80%9d/ (Breakdown of Android OS in Canada) http://mobilesyrup.com/2010/05/05/report-new-entrants-to-capture-10-market-share-by-the-end-of-2015/ (Forecasts of new players in Mobile as well as discussion of current/projected penetration rates)
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http://technology.canoe.ca/2010/04/01/13434236-qmi.html(OS marketshare, Canada Feb 2010)
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http://www1.emarketer.com/Article.aspx?R=1007747 (mobile subscribers / forecasts)
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http://www.slideshare.net/delviniainteractive/vol1-managing-the-hype-the-reality-of-mobile-in-canada (Mobile usage in Canada, some demographics)
Ultimate Mobile Statistics Video: Growth of Mobile
November 23, 2010 By Leave a Comment
Very cool video designed by the Sybase featuring statistics around the growth of mobile. Here is just a few of the cool pieces of info you’ll find in this video:
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First handheld phone was available in 1973 (over a foot long and weighed almost 2 pounds – priced at $3,995)
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The world’s smallest phone is designed by Modu: 37mm wide and 72 mm long
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In 2009 (Globally), there were 51 million cars, 210 million TVs and 1.2 Billion Phones sold
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19% of all phones sold are now smartphones
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Children are more likely to own a phone than a book
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Almost 60 million iPhones sold to date
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60 Android powered devices in 49 countries
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6.5 Trillion SMS sent by the end of 2010
Smartphone Shipments to Surpass PCs by 2010
November 17, 2010 By Leave a Comment
Awesome slide deck from Morgan Stanley’s, Mary Meeker at the Web 2.0 Summit on internet, mobile and global usage trends (source TechCrunch). Mary’s research predicts that smartphones will begin to outsell PCs in 2012 and she also mentions that mobile devices account for 84% of social networking activity in Japan.
