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Mobile Application Developers [Infographic]

April 23, 2012 By Leave a Comment

Android’s website advises that every day more than 550,000 new devices are activated globally, and earlier this month comScore reported that Android had captured the majority share of the US Smartphone Market with a 50.1% share of the audience. In second place with 30.2% was Apple, then RIM (13.4%), Microsoft (3.9%) and Symbian (1.5%).

We know that mobile devices are taking over, and what does the smartphone or tablet owner download (and sometimes purchase) to make their shiny, new, soon to be indispensable device all theirs?  Why apps of course!

Applications help users stay informed of news events, capture notes, engage on social feeds, listen to music and be entertained with games; in Q3 2011 we downloaded over 2.4 billion apps to our Android devices. Whatever apps we download, they have all been made by a developer, either working alone or as part of a larger  business.

StartApp were founded in late 2010 to help mobile app developers make revenue from free applications.  As a mobile ad network specialising in monetisation and distribution for Android applications, they have seen their solution integrated by developers into 1,500 Android apps. They have just ran a survey specifically for these Android developers and below you can see the results from which brand of mobile device these experts own, to demographics and even preferred pastimes!

The bulk of these developers work independently, in one person companies and have Android App development as their main job. When it comes to the volume of apps developed, a chunky 32% are still in development but it’s good to see that 52% have developed between 6 to 9 apps.

Did you spot that 28% of  the Android Developers who use StartApp’s platform would prefer to be outside, hiking or some other health conscious activity…I wasn’t expecting that. I did expect it to be a younger workforce and although I can’t see figures, it does appear as if the two largest age groups are 18-25 and 26-32 with 41+ year olds being very few.


Following the White Rabbit [Infographic]
© 2012 StartApp

Filed Under: Android, Infographics, Mobile

Growth of Mobile Commerce [Infographic]

March 16, 2012 By Leave a Comment
Increasing direct E-commerce sales via mobile devices has been a huge focus in recent years within the world of big retail and the mobile phone industry. With the ubiquitous distribution of smart phones and devices providing constant connectivity to end users coupled with the ability to potentially track, target and incentivise end users, the possibilities for m-commerce are endless and the Infographic below shows some interesting data about the rise of this mobile commerce. 
 
The barriers to date have been around user interface problems, security issues and lack of comfort and trust by the end user to actually make purchases through there devices. Many of these problems are being overcome by the development of better device technologies, added security features, the creation of user friendly mobile retail apps and in general a growth in comfort and attachment of the end user to their device.
 
It is therefore no surprise, as some of the stats below show, that many consumers are open to and actually gearing up to m-commerce, downloading mobile retail apps etc. Location based tracking and targeting is very much the missing piece that all big players want to add to their arsenal. The technology is available … the issue is more about user permissions and trust. Large amounts of time, money and effort are being thrown into ways to  incentivise users to accept location tracking on their devices and as the stats below suggest these incentives seem to be working.
 
Smarter Apps which do product price checks, instant gratification of QR codes and the wonder of Augmented Reality are all ways in which the end consumer is being tempted into the world of m-commerce, sharing more data and ultimately allowing themselves to be highly targeted for marketing purposes. It looks like there is no stopping the rise of m-commerce.


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Filed Under: mcommerce/mobile commerce, Mobile, Mobile Marketing

Which Angry Bird is Most Likable [Infographic]

March 2, 2011 By Leave a Comment
Perhaps one of my favorite infographics of all time? The Oatmeal put together this hilarious graphic which outlines the likability of all the birds. Apparently they are not big fans of the green boomerang bird :)

Filed Under: Mobile

Mobile Survey: 56% of Shoppers Use Mobile for Price Comparison

January 12, 2011 By Leave a Comment
As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States (determined by revenue, according to Internet Retailer), Foresee Results used the methodology of the American Customer Satisfaction Index (ACSI) to examine how mobile shopping trends during the holiday season could have year-long implications. The ACSI is able to show how customers’ satisfaction with mobile websites and applications impacts their future purchase intent, loyalty, and recommendations across all channels.

Below is an infographic that illustrates consumers’ use of mobile phones to access retail sites:

Key findings of the report include:

  • Shoppers are using mobile phones to access websites and apps more than ever before. 33% of respondents have used their phone to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future.
  • Mobile purchase behavior is exploding. A total of 11% of web shoppers reported having made a purchase from their phones this holiday season, compared to only 2% at this time last year.
  • Shoppers use their phones for a variety of tasks. The majority of shoppers who used their phones did so to compare price information (56%). Shoppers also used their phones to compare different products (46%), to look up product specifications (35%), and to view product reviews (27%).
  • Shoppers use their phones to look at competitor websites. While in physical stores, more than two-thirds of mobile shoppers (69%) used their phones to visit the store’s own website, but nearly half (46%) also used their phones to access a competitor’s website.
  • Good experiences with mobile sites and apps have critical cross-channel impact. Shoppers who are highly satisfied with a mobile experience say they are 30% more likely to buy from that retailer online and 30% more likely to buy offline, as well as being far more likely to return to the main website, recommend it, and be loyal to the brand.
Filed Under: Mobile

Android OS Climbing to 26% Market Share in US

January 4, 2011 By Leave a Comment
According to The Nielsen Company, Android is really starting to make up ground in regards to OS market share vs. Blackberry and Apple (in the US). The first chart below shows overall market share with Android climbing to 25.8%. The second graph, which is VERY interesting, shows OS market share for recent device acquirers over the last 6 months (Android share over 40%)

Filed Under: Mobile

Mobile in 2010 – Year in Review

December 14, 2010 By Leave a Comment
Really cool video by the Mobile Future team, which provides a compilation of mobile data and stats for 2010. Here are some of the highlights of the video:
  • In 2009 there were 300 million apps downloaded, in 2010 there were over 5 billion apps downloaded
  • In 2010 there were 4 million FourSquare users vs. 200,000 in 2009
  • 347% increase in Twitter mobile usage
  • 100 million YouTube videos watched on Mobile devices everyday
  • Half of all page views were to social networks
  • In Febraury 2010, the iPhone became the most popular digital camera
  • US teens sent an average of 3,339 texts per month
  • 2.4 million jobs created by the mobile industry

Filed Under: Mobile

Mobile Stats in Canada: Usage, Demographics, Forecasts

December 13, 2010 By 3 Comments
This past week I was doing some extensive research trying to find mobile statistics, specifically in Canada: Penetration rates, mobile usage, subscribers, and forecasts. The penetration rate of mobile in Canada is nearing 70% and is projected to top 80% in the next few years so you can understand the importance of trying to understand the landscape. Below are some of the sites I found quite useful in my research.
Filed Under: Mobile