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Facebook Up 194% Year over Year – MySpace Down 55%

Hitwise announced today that Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. The 58 percent was the highest among all social networking sites sites, as U.S. visits to Facebook increased 194 percent in September 2009 compared with September 2008. MySpace received the second-highest market share of U.S. visits for the month, with 30 percent.

Name Domain September 2009 September 2008 Year-over-year percent change
Facebook www.facebook.com 58.59% 19.94% 194%
MySpace www.myspace.com 30.26% 66.84% -55%
Tagged www.tagged.com 2.38% 1.62% 47%
Twitter www.twitter.com 1.84% 0.15% 1170%
myYearbook www.myyearbook.com 1.05% 1.76% -40%

Did Connect Help Facebook Beat MySpace?

According to the latest blog post from Hitwise, they believe that it was Facebook Connect which helped push them over the edge and surpass MySpace in market share. Highlights from the post are below:


  • The Social Networking category has experienced a resurgence of growth as websites like Facebook and Twitter have increased in popularity.
  • During the week ending May 30, 2009, Facebook displaced MySpace as the top social network ranked by visits and has since also become the second ranked website overall behind Google.
  • For the week ending September 5, 2009, Facebook captured nearly 58% of visits in the Social Networking custom category, followed by MySpace with 31%.
  • There are several drivers that have helped the growth of Facebook – such as a cleaner layout and mobile applications on the iPhone and BlackBerry to access Facebook anywhere. Another is certainly the Facebook Connect program, which allows users to share stories in their news feed and make comments on websites and blogs. The program launched in beta during July of last year, then officially launched to developers in early December. The number of websites participating in Facebook Connect has grown quickly to over 15,000 websites (globally) including CNN.com, NBC.com, ABCNews.com, Hulu, WashingtonPost.com, The Huffington Post, and others. And what is really interesting is to look at the year-over-year growth in the market share of visits to Facebook because there is a clear uptick in the growth rate following the launch of Facebook Connect.
  • A clear benefit of Facebook Connect is the ability of the user to use a single portable identity – and most importantly, one password, rather than logging into multiple accounts across the network of websites. Facebook’s recent purchase of FriendFeed will also help to aggregate this single portable identity across the Internet. Participation from websites in Facebook Connect also has strong implications to appear more often in the search results executed on Facebook resulting from member postings as search becomes a more prevalent activity within this large audience.

Time Spent on Twitter Up 3500 Percent

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and their Year-over-Year Percent Growth (U.S., Home and Work). Source Nielsen Online.

Site Apr-08 Total Minutes
(000)
Apr-09 Total Minutes
(000)
Year-over-Year
Percent
Facebook 1,735,698 13,872,640 699
Myspace.com 7,254,645 4,973,919 -31
Blogger 448,710 582,683 30
Tagged.com 29,858 327,871 998
Twitter.com 7,865 299,836 3712
MyYearbook 131,105 268,565 105
LiveJournal 54,671 204,121 273
LinkedIn 119,636 202,407 69
SlashKey N/A 187,687 N/A
Gaia Online 173,115 143,909 -17

5 Questions with Jay Goldman on Social Media

Yesterday at the Web Strategy Summit I had the opportunity to attend Social Media Strategies for Organizations lead by Jay Goldman, author of the Facebook Cookbook. Jay’s session (which was scheduled for 3 hours) flew by as he engaged us with activities, case studies and his passion for social media. I was also able to catch up with Jay afterwards to get some more of his insight on other social media topics.
[Manoj]: For an organization just starting out in Social Media – where’s a good place to begin?

[Jay Goldman]: Twitter is an easy entry point because it’s so easy to setup searches and follow what people are talking about. I’d recommend grabbing a client like TweetDeck (http://www.tweetdeck.com/) and setting up columns for searches based on your organization’s name, your products, competitors, etc. Blogging is more of a serious time commitment but will also drive more traffic to your website so it’s well worth considering. I suggest a quick exercise: list out 100 topic titles about which you feel you know enough to write a one to two paragraph post. Distil those topics down into 10 categories and you’ve now got enough to write a blog for nearly a third of a year if you publish one per day. The 100 is easy to hit if you think about doing series of posts on a topic, and lists are particularly good for driving readership and traffic.

[Manoj]: How can an individuals push social media strategies in a large corporation where there are numerous levels of decision makers

[Jay Goldman]: Two strategies seem to work well with varying results on a case by case basis. The first is the simplest: shoot first and ask questions later. Move ahead with simple experiments that have low risk to the organization without asking for permission, then use their success to get the go ahead for bigger projects. If they fail miserably, never speak of them again. Alternatively, you can build a case for yourself using examples of other campaigns that have worked, especially if they were run by competitors or other organizations for which your company has a competitive rivalry.

[Manoj]: How do you think Canada is progressing in Social Media strategies vs. the rest of the world? (are we ahead or behind)

[Jay Goldman]: We are largely ahead. Toronto was the Facebook capital of the world for a long time and still continues to rival other major cities on a per capita basis, with many Canadian cities placing highly on that scale. Our adoption of Twitter has been significant, and a number of events like #hohoTO have really shown the rest of the world how powerful it can be ($25,000 raised for the Daily Bread Food Bank in a single night at an event organized by a loose coalition of people, largely over Twitter).

[Manoj]: What are some of your favorite tools to measure social media activity within Twitter and Facebook?

[Jay Goldman]: Facebook includes a pretty powerful Insights tool for app developers and advertisers, but you can’t beat Kontagent (http://www.kontagent.com/) if you’re building your own apps. I use a combination of Twitter clients (Tweetie on my iPhone, increasingly Beak on my Mac — www.atebits.com and http://www.beakapp.com/ respectively) to interact with Twitter and to monitor my searches, and a URL shortener like Tweetburner (http://www.tweetburner.com/) to track clickthroughs. I’m liking a lot of the stuff coming out of the Hoot Suite (http://www.hootsuite.com/) project lately if you’re in more of a corporate setting and need tools for multiple authors.

[Manoj]: MySpace seems to be losing steam, do you think they will remain in the picture in the next 3-4 years?

[Jay Goldman]: That’s a big window to try and predict, but I think they’ll continue to leverage their position in the music world even if it means becoming an increasingly ‘niche’ network. Friendster is still alive and well in a number of countries, so it’s difficult to discount the staying power of a network comprised of your closest friends.

Below is a copy of Jay’s Slide Deck from the Web Strategy Summit:


Facebook Gaining Ground on MySpace – Still a Long Ways to Go

MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise. The market share of U.S.visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year.

Top 5 Social Networking Websites Ranked by Market Share of U.S. Internet Visits
Rank Name Domain Aug-08 Jul-08 Aug-07 YoY %Change

1 MySpace www.myspace.com 67.54% 68.23% 75.04% -10%
2 Facebook www.facebook.com 20.56% 19.48% 13.68% 50%
3 myYearbook www.myyearbook.com 1.65% 1.58% 0.46% 256%
4 Tagged www.tagged.com 1.53% 1.35% 0.62% 147%
5 Bebo www.bebo.com 0.94% 1.13% 1.38% -32%
Note – data is based on a custom category of 56 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

Among the top 10 social networking websites, Facebook ranked second by market share of U.S. visits with 20.56 percent, followed by myYearbook, which received 1.65 percent. MyYearbook experienced the largest gain in market share in August 2008 among the top five visited websites, increasing 256 percent compared to August 2007. Tagged and Facebook followed, increasing 147 and 50 percent, respectively.

Fubar, Ning and Twitter Show Major Growth

The Compete Blog recently published a post regarding the top social network properties on the web comparing February 2008 vs. February 2007. Some interesting findings that were of note included MySpace decreasing in visits by 1% from last year while Fubar saw a growth of over 3 million percent! Twitter and Ning also grew over 4000% percent while Social Network heavyweight Facebook saw a 77% growth in visitors from last year.
While fairly flat trend lines in MySpace traffic may provide an indication of the market reaching its peak, the rapid growth of some very new players in the space speaks to the opportunities in social networking that still exist… but only time will tell if Zuckerburg makes Forbe’s list next year

Below is a chart showing a year over year visitor comparison from the top 20 social networks:

Social Network Growth