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Brand Research

April 16, 2012 By Leave a Comment

Online Brand Research – It’s addictive !

Everyone checks out the big brand name organizations from time to time – maybe they are a potential Customer? You are considering working for them? You are a potential Consumer?…or maybe you are a big hitting Marketing Exec who should know this stuff!

Brand Impressions is a new tool from “thinkinsights from Google” that you might want to check out. They claim it has addictive qualities and there is no doubt that you could happily lose yourself playing with it for a while. Is it a replacement for full and professional research and analytics?  – no, but to be fair they are positioning it as “Brand Visualization”, more of an impression than a thorough analysis. As such, it certainly pulls together a very visual summary that might just prompt some further investigation.


Brand Impressions

Have a play with the tool below and use the Visuals, Topics and Actions tabs to drill into the various sections. There is a timeline feature and some limited comparison of brands available. If you are interested in how it is all pulled together then just follow the “how it works” link below.

 

Filed Under: marketing, Research

Eye Tracking Research Library from Enquiro

December 6, 2007 By 1 Comment
I personally get first hand insight of the usability and eye tracking research that Enquiro is releasing but for those of you haven’t had a chance to download one of their free white papers I have listed some of their most popular research studies below. Research topics range from the affect of brand, how people search, B2B influencers, search engine SWOT analysis, and many more.

The Brand Lift of Search

Using Honda as a test brand, this first-of-its-kind online study conducted by Enquiro and commissioned by Google sought to quantify the branding impact of differing brand listing placements on the search results page. The research discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent. DOWNLOAD NOW >>

Marketing to a B2B Technical Buyer

October 2007 – Based on Enquiro’s B2B Survey 2007, this new 60-page report identifies one of the major players in business-to-business purchase decisions: the technical buyer. Distributors’ websites, micro-sites, trade shows and vertical search are all measured and assessed as it relates to the B2B marketer.
DOWNLOAD NOW >>

Search Engine Results: 2010

August 2007 – What search engines may look like in the future, including personalization, universal search, eye tracking and interviews with leading industry experts. What do the next three years hold for the world of search? Will the search results page in 2010 looks similar to what we use today? It is all discussed in this new Whitepaper. DOWNLOAD NOW >>


B2B Survey 2007

May 2007 – This white paper is a high level overview of how business to business search behavior is influenced by role of the buyer and phase of the buying cycle. Data was collected online in March 2007 and included over 1000 business to business respondents. DOWNLOAD NOW >>

B2B Survey Summary

October 2004 – The purpose of this survey was to provide insight in how search might be used on business to business transactions and to determine the similarities and differences with consumer search behavior. DOWNLOAD NOW >>

Search Engine Usage In North America

April 2004 – Complementary research to the previously released “Inside the Mind of the Searcher.” This 59 page detailed research paper, conducted in January and February of 2004, surveyed respondents on search engine usage.
DOWNLOAD NOW >>


Inside the Mind of the Searcher

March 2004 – The results of an intensive focus group research project held in February, 2004. It’s been recognized as ground breaking research by many industry experts, including Danny Sullivan, editor of Searchenginewatch.com and Anne Holland, editor of MarketingSherpa. The 30 page report has discovered some startling findings about the way consumers search. DOWNLOAD NOW >>

Filed Under: Enquiro, Eye Tracking, Research

No Budget for Mobile and Video Advertising

February 25, 2007 By Leave a Comment

SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies.

Here are some key points found from the study:

- Two in five respondents say they want to pay the same for video search as they pay for traditional search advertising
- 66% of the respondents say they would be interested in contextually targeted advertising attached to video search results
- 53% say they are interested in video ads compared to 33% who indicated an interest in text only
- SEMPO survey reports that almost half of the respondents will not pay any premium for mobile search
- 60% of the respondents are interested in contextually targeted advertising delivered to mobile search users

Marketers simply don’t have the same comfort level and trust in the ROI with Video and Mobile as they do with traditional PPC advertising. I expect this comfort level to increase as we see more reliable testing with the Mobile and Video platforms.

Filed Under: Research