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Super Bowl Sets Tweets Per Second Record – Sporting Event

February 10, 2011 By Leave a Comment

Very interesting chart on the Twitter blog which shows the total number of #superbowl tweets across the 5 hour span of this year’s Super Bowl. During the 5 hours, the average tweets per second (TPS) was 3,283. There were huge tweet spikes during the Packers’ first and second touchdowns, with the next largest coming at half time when Usher took the stage. At the end of the game, the Super Bowl broke the sporting event TPS record with 4,064.
[click for larger version]
Filed Under: Twitter

The Usage and Success of Social Media Platforms

February 2, 2011 By Leave a Comment
The latest article from eMarketer shows the top social media tools used by Inc. 500 companies in 2009 vs. 2010. Facebook and Twitter naturally rose to the top of the list. However when companies were asked what tools they had the most success with, Facebook & Twitter fell behind the likes of: Blogging, Message Boards, and Online Video.

Filed Under: Facebook, social media, Twitter

Visualization of Tweets as the World Welcomes 2011

January 6, 2011 By Leave a Comment
Just a few days ago, midnight in Japan on January 1st, Japan broke its own world record in regards to tweets per second with 6,939 (previous high: 3,283 TPS, set during Japan’s victory over Denmark in the World Cup).
The Twitter blog also shared a cool visualization of Tweets as different parts of the world begin to celebrate 2011 (see the circles get larger with the increase in tweets), check it out below:

Filed Under: Twitter

Twitter vs. Facebook Population [Infographic]

December 21, 2010 By 4 Comments
Digital Surgeons, has designed a very cool infographic comparing the Facebook population to the Twitter population. The infographic compares demographics, activity, location and awareness against the two social media giants (*Note: the data is a few months old) . Here are the highlights from the graphic:
  • Facebook: 500 million users, Twitter: 106 million users (Dec 2010: Facebook almost 600 million users and Twitter 200 million)
  • 88% of people are aware of Facebook vs. 87% for Twitter
  • 41% of Facebook users login everyday, 27% of Twitter users login everyday
  • 30% of Facebook users login via mobile, 37% of Twitter user login via mobile
  • 18-25 year olds make up the largest age group on Facebook with a 29% share of users
  • 26-34 year olds make up the largest age group on Twitter with a 30% share of users
  • 70% of Facebook users are located outside of the US, 60% of Twitter users are located outside of the US


Filed Under: Facebook, Twitter

Twitter Usage Trends in 2010

December 17, 2010 By Leave a Comment

The Sysomos team analyzed over one billion tweets for their latest study to discover various changes in Twitter activity over the past year.

Some of the highlights of the study are:

  • Users with 100+ friends have increased by three-fold to 21% since 2009.
  • 22.5% of users accounted for about 90% of all activity.
  • 80% of users have made fewer than 500 tweets.
  • Of all Twitter users, only 0.18% have made more than 25,000 tweets, while 2.7% have made more than 5,000 tweets.
  • Significantly more users are disclosing their location, bio and web information in their Twitter profiles
  • People who created a profile before January 2009 only accounted for 4.7% of the total population.


Filed Under: Twitter

Twitter Marketing Tips and Best Practices [Refresh]

November 29, 2010 By Leave a Comment
Last year we wrote a blog post titled: “Twitter Marketing Guide: Tips, Best Practices & More” and it quickly became one of our most popular posts of all time. As the growth of Twitter continues (as the chart below recognizes), we felt it was important to revisit that post and update it with some fresh sources of tips and best practices.

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The Origin of Twitter – With Evan Williams/Biz Stone on Jimmy Fallon

November 12, 2010 By Leave a Comment
This week Twitter founders Evan Williams and Biz Stone were guests on Late Night With Jimmy Fallon (who is a power user of Twitter himself). One of the topics discussed during their appearance was how they came up with the name Twitter, see the conversation on the video below.

Filed Under: Twitter