Yahoo

Facebook Top Display Ad Publisher in Q1 2010 – Yahoo #2

May 17, 2010 By Manoj Jasra Leave a Comment

According to comScore, social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share. Yahoo! Sites ranked second with 132 billion impressions (12.1 percent), followed by Microsoft Sites with 60 billion impressions (5.5 percent) and Fox Interactive Media with 53 billion impressions (4.9 percent).

*Top 10 U.S. Online Display Ad Publishers Q1 2010 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix**
	Total Display Ad Impressions (MM)	Share of Display Ad Impressions
Total Internet	1,089,732	100.0%
Facebook.com	176,307	16.2%
Yahoo! Sites	131,555	12.1%
Microsoft Sites	60,187	5.5%
Fox Interactive Media	53,823	4.9%
AOL LLC	32,100	2.9%
Google Sites	25,852	2.4%
Turner Network	15,685	1.4%
Glam Media	7,819	0.7%
eBay	7,483	0.7%
Tagged.com	6,804	0.6%

Filed Under: Facebook, Yahoo

Yahoo Joins the Twitter Party

February 24, 2010 By Manoj Jasra Leave a Comment

According to TechCrunch and the LA Times, Yahoo has reached a content sharing deal with Twitter (the deal actually hasn’t been announced formally by Yahoo or Twitter). Yahoo has traditionally been slower than its counterparts Google/Bing so we’re not surprised that Yahoo was a little slow out of the gate on this deal. This deal for Twitter is worth around $25 million. Here’s what it includes:

People will be able to access their personal Twitter feeds across Yahoo!’s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others, letting them check in more easily on what’s happening with the people and things they care about while on Yahoo!.
People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter.
Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results.

Filed Under: Twitter, Yahoo

Review from Yahoo! SearchSpeak

February 15, 2010 By Manoj Jasra Leave a Comment

Some of the innovations in Yahoo’s demo from Yahoo SearchSpeak which included their Winter Olympics shortcut (which went live on Friday), updates to Search Assist, Twitter integration, and a new idea they are working on in their labs that will let you circle an area on a map on your iPhone and find restaurants within that area.

Yahoo! SearchSpeak @ Yahoo! Video

Filed Under: Yahoo

Google Accounts for 67.3% of Searches in December

January 14, 2010 By Manoj Jasra Leave a Comment

Nielsen has released it’s monthly search share report for December 2009. Of the 9.9 billion searches conducted in the US, Google accounted for 67.3%, Yahoo: 14.4% and Bing: 9.9%. There was an estimated 6.7 billion searches conducted on Google alone.

Top 10 Search Providers for December 2009, Ranked by Searches (U.S.)
Rank	Provider	Searches (000)	Share of Searches
	All Search	9,945,576	100.0%
1	Google Search	6,697,223	67.3%
2	Yahoo! Search	1,434,866	14.4%
3	MSN/Windows Live/Bing Search	986,247	9.9%
4	AOL Search	247,421	2.5%
5	Ask.com Search	168,674	1.7%
6	My Web Search	99,474	1.0%
7	Comcast Search	50,325	0.5%
8	NexTag Search	41,393	0.4%
9	BizRate Search	31,612	0.3%
10	Yellow Pages Search	27,914	0.3%
Source: The Nielsen Company

Filed Under: Bing, Google, Yahoo

Yahoo and Bing Down in November, Google Up

December 10, 2009 By Manoj Jasra Leave a Comment

Hitwise announced today that Google accounted for 71.57 percent of all U.S. searches conducted in the four weeks ending Nov. 28, 2009. Yahoo! Search, Bing and Ask.com received 15.39 percent, 9.34 percent and 2.65 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.07 percent of U.S. searches.

Percentage of U.S. searches among leading search engine provider
Domain	October 2009	November 2009	Month-over-month percentage change
www.google.com	70.60%	71.57%	1%
search.yahoo.com	16.14%	15.39%	-5%
www.bing.com	9.57%	9.34%	-2%
www.ask.com	2.62%	2.65%	1%
Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S. Internet users.
*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.
Source: Experian Hitwise

Filed Under: Bing, HitWise, Yahoo

2 Years Later, Still no Love from Yahoo

December 4, 2009 By Manoj Jasra Leave a Comment

2 years ago I wrote a post titled: “Yahoo, Where is the Love?” which questioned whether or not Yahoo had issues with ranking Blogspot blogs strongly in its index. In 2007 we noticed that for the majority of our top ranking keywords in Google were well outside of the top 30 in Yahoo. Some of the key differences which exist now on our blog versus 2 years go is the addition of 40,000+ backlinks, 1000+ pages indexed and a custom domain rather than a Blogspot domain – you’d think this would help. We could also potentially conclude that readers consuming Internet Marketing / Analytics content simply don’t use Yahoo.

As you can see a large percentage of our traffic comes from Search Engines:

Drilling deeper reveals that our Yahoo referrals are drastically lower than both Google and Bing, furthermore Yahoo referrals are lower than both Feedburner and Twitter.

Filed Under: Web Analytics, Yahoo

Yahoo Refines Image Search

July 27, 2009 By Manoj Jasra Leave a Comment

Last week Yahoo continued to optimize their image search, this time by adding the ability to further refine your image search with points of interest. The example they give involved a search for Rome and then by using the new image refiner you could explore popular points of interest within Rome such as the Pantheon. By clicking on the Pantheon refinement the search became strictly about the Pantheon in Rome – very cool stuff!