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Ultimate Guide to YouTube Success

January 18, 2011 By Leave a Comment

I am not sure why but in the last couple of days numerous people, including my wife (Indian Cooking Channel), have approached me about how to potentially make money with YouTube. With the enormous amount of video consumption that happens on a daily basis you’d think acquiring a whack load of subscribers would be a simple task. Think again, every hour there is hundreds of hours of video being uploaded so to say that your competition is immense is an understatement.

Below I have highlighted some excellent resources to get you on your way to making millions with YouTube :)


YouTube Demographics

Viral YouTube Video Examples

YouTube Video Marketing/Optimization Tips

Books on YouTube

Filed Under: YouTube

30 Billion Videos Watched in the US in April

June 2, 2010 By Leave a Comment
comScore released April 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video during the month. Recently launched in December 2009, Vevo (which includes viewing from the Vevo channel on YouTube) attracted 43.6 million viewers in April, representing a quarter of the U.S. online video audience.


U.S. Internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online.

Top U.S. Online Video Content Properties* by Videos Viewed
April 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share of Videos (%)
Total Internet : Total Audience 30,317,131 100.0
Google Sites 13,087,462 43.2
Hulu 958,176 3.2
Microsoft Sites 643,711 2.1
Viacom Digital 383,776 1.3
Yahoo! Sites 370,947 1.2
Vevo 331,730 1.1
Fox Interactive Media 320,372 1.1
CBS Interactive 316,930 1.0
Turner Network 304,729 1.0
AOL LLC 237,356 0.8
Filed Under: Internet video metrics, YouTube

2005-2010 Historical YouTube Infographic

May 31, 2010 By Leave a Comment
Thanks to Website Monitoring for compiling all the data and then designing this very interesting YouTube infographic. Here are some of the highlights from the graphic:
  • YouTube was started by its founders in February 2005
  • Dec 2005 was the official launch date – 8 million videos were watched a day during this time
  • July 2006 – 65,000 Videos were being uploaded per day
  • June 2007 – YouTube launched in 9 countries
  • October 2008 – 15 hours of video uploaded every minute
  • July 2009 – 3D Launched
  • The most popular video on YouTube has been viewed over 185 million times
  • 70% of YouTube’s traffic comes from outside of the US

Filed Under: YouTube

New YouTube Design is Live

April 2, 2010 By Leave a Comment
The YouTube blog highlights the updates to the YouTube redesign, below is a summary of the changes from their post:
  • Information about a video is now grouped together in one place and there’s a consistent way to get more detail when you need it.
  • Cleaned up the actions bar; you’ll see a streamlined presentation for sharing, flagging, and embedding controls.
  • The right-hand side of the page is devoted to the next video to watch.
  • The channel name and subscribe button are now both on top of the video.
  • There’s a new playlist interface, with the next video in the list appearing consistently in the top right.
  • Comments have a new highlights view which summarizes the best discussions and celebrates when creators communicate with their audiences.

Filed Under: YouTube

25-35 Year Olds Most Active Video Sharers

February 19, 2010 By Leave a Comment
Sysomos is at it again, this time they analyzed 2.5 million unique YouTube videos along with blog posts that embedded videos or linked to them from July to December 2009. Their latest report contains information about top categories, demographics, regions, ratings and topics. Highlights below:
  • Music is the most popular category with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%).
  • There is no clear correlation between the rating of the video on YouTube and how often it is viewed. Videos with a rating more than 4 out of 5 usually have fewer views than those with medium rating score between 2 to 3.
  • Average length of a YouTube video is 4 minutes and 12 seconds.
  • The average number of views for the YouTube videos we analyzed is 99,160.
  • Blogs with low and medium authority frequently link to Music and Entertainment videos.
  • Authoritative bloggers are more likely to include links to News and Politics videos.
  • North American bloggers link to a lot more News and Politics videos with a specific interest in health care, global warming and U.S. political issues.
  • 20-to-35 year old bloggers are most active in embedding and linking to videos within their posts with 57% of total videos coming from this demographic group.

Filed Under: YouTube

Can YouTube Make the Jump to Paid Content?

January 22, 2010 By Leave a Comment
Today the Hitwise blog took a deeper look into the trends/data around the news that YouTube is launching movie rentals. Summary of the post below:

  • Last week, YouTube ranked 6th among all websites in the US and visitors spent an average of 25 minutes and 25 seconds with the website.
  • YouTube ranked second behind Momo Mesh for websites that receive traffic from the search term ‘movies online’ for the 12 weeks ending January 16, 2010.
  • Last week, among all of the search terms that drove traffic to YouTube, 2179 included the word ‘movie’ or ‘movies’, although 291 also included the word ‘free’.
  • There are many competitors to the new service offering from YouTube including NetFlix, Apple and Amazon. However, in general, NetFlix has become synonymous with movie rentals online and appeared three times in the top ten search term variations of ‘movie rentals’ for the 12 weeks ending January 16, 2010.
Filed Under: YouTube

YouTube to Charge $5 for Movies

January 21, 2010 By 1 Comment
According to the YouTube blog, YouTube has partnered with the Sundance Film Festival to make five films from the 2010 and 2009 festivals available for rent for U.S. users on YouTube starting this Friday and running through Sunday, January 31.

These are early days and in the coming weeks we’ll also invite a small group of partners across other industries, in addition to independent film, to participate in this new option. Anything that brings more content to the YouTube community is a good thing. And making content available for rent will give our partners unprecedented control over the distribution of their work — they can decide the price of their videos and the rental duration; they can decide when and where their content is available; and they can keep 100% of their rights.

The videos will cost around $5 but the exact price will be set by individual filmmakers. Coverage from USA Today mentions that YouTube will split revenues, but will give the lion’s share to the filmmaker.

Filed Under: YouTube