Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations still have a long way to go before realizing the potential that big data holds.
The tools that have impacted my Analytics life in 2016 the most?
ProductsUp, a powerful lever for marketing your product data; Analysis Workspace, an Analytics interface that turns data tables into a playground; Spotwatch, a tool that helps you watch your and your competitors’ TV spots and act upon them; Klipfolio, a dashboarding tool with data connectors to kill for; and Funnel.io which imports your cost data into Analytics while you’re sleeping …
Can you believe it’s almost the end of another year? I can’t believe how quickly this year has gone and the next is already looming around the corner!
It’s been a big year for WAW and the Jump Digital Team with our MSc with Aberdeen University going live earlier this year and we’ve got students enrolled students from each continent!
Added to that our Digital for Business Professional Certificate is picking up steam and as you know from last week, we’re also working on our Analytics and Measurement Tools section to upgrade the content and add new platforms for you to try!
Over the next three to five years, 75% of marketers say they will be responsible for owning the end-to-end customer experience. This includes the moment a prospect hears about your brand to the ongoing relationship that follows and beyond.
This represents a paradigm shift in the way organizations have viewed the role of the marketer. Customers hear about your brand through different channels, engage through new mediums and share their experiences in ways that they never could before.
Averages lie to you. One of our publishing clients looked at the average sell-through rate of their online advertising inventory and noted it was 70 percent.
“We can launch a metered paywall, and as long as we do not lose more than 30 percent of our inventory, the lost advertising revenue should be minimal,” they thought.