If your online shop analytics stops with the order, it is stopping short. Some product groups like Fashion tend to have high return rates, so looking at refunds can give you a different view of your shop and marketing performance. At siroop.ch, a new Swiss online marketplace, we tried to look at what happens after the order in both Google and Adobe Analytics. While Google’s imports may require a bit less setup time, they have major limitations. Adobe Analytics’ Transaction ID Data Sources gave us the full picture from Campaign to Cancellation.
It’s no surprise to our regular readers that every six months we take some time to review their favourite posts, tweets and social content. What may come as a surprise is that we’re already halfway through 2016. I can’t believe it either! Every year seems to go by faster and faster and this one is certainly no exception.
With that in mind, take some time to read through your favourite posts of 2016 (so far) and let us know if there’s specific content that you’d like to see more of on WAW. Are there any analytics topics you feel we should focus more or less on? If so, let us know in the comments below or send us an email!
Google Analytics contains dozens of features and hundreds of reports. What if you could discover a basic set of features that are useful for every website?
I have actively worked with Google Analytics for almost 10 years now and there a couple of features I see coming back every time that I work with Google Analytics.
No matter which online business I am involved with. In this blogpost I will shortly touch upon each of features and why they are a must to use. Further I will provide you with useful additional resources.
Here at Jump Digital (proud owners of Web Analytics World!) we actively discourage self-promotion in posts … but, given that it was we who made the rule, we reckon, just this once, that we can break it!
Over two years ago, we set out to create qualifications in digital marketing education that offered something genuinely credible and valuable in the market.
Qualifications that employers would recognise and reward and now we are excited to launch the Digital Marketing Professional Certificate (DMP) in collaboration with the University of Aberdeen.
I finally got around to reading Simon Sinek’s book: Start With Why (highly recommended, if you are interested in understanding why certain individuals and organizations are very successful while others are not despite doing and selling similar things).
I’d like to talk about how his findings can apply to Digital Analytics, especially when you are looking for an opportunity in the industry (this can be applied to any industry, I guess).