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Bango Launches Credit Card Payment Product for Mobile

May 19, 2009 By Leave a Comment

Bango has launched Bango Credit Card Payment, a new mobile payment product, to help businesses and individuals charge mobile phone users for their digital content and applications anywhere in the world. By integrating Bango Credit Card Payment into their website for £5.99 per month, businesses get a simple and low cost way to bill their mobile customers.
Bango Credit Card Payment is easy to set up and brings the familiarity of online credit/debit card payments to mobile, using an intelligent, optimized flow that eliminates unnecessary steps for the user, such as entering card type and full billing address. This speeds up purchases, leading to more successful transactions across all mobile devices.

To add credit card payments to their mobile site, businesses simply need to go online at www.bango.com/creditcard and set up Bango Credit Card Payment in minutes. It can be upgraded to include operator billing for suitable services.

Using a network of credit card processors, Bango collects payments worldwide in multiple currencies and languages, from all handsets, networks and mobile internet connections. Bango Credit Card Payment offers single click checkout after the first purchase. As Bango knows the preferences of millions of consumers across many merchants, this increases the availability of this fast payment feature being offered, despite the merchant never having sold to that person before.


Filed Under: bango, Mobile

Bango Releases Mobile Analytics v4

April 22, 2009 By Leave a Comment
The latest version of Bango’s mobile analytics service, Bango Analytics v4, breaks new ground by providing mobile site owners with the most accurate mobile analytics in real-time. Importantly, it provides the same high degree of accuracy regardless of connection. It’s not unusual for smartphone users to swap between WiFi and operator networks as they move between home and the office. Below are the highlights of Bango Mobile Analytics v4:
  • Bango Analytics is about understanding your customers and with v4.0 our user identity system provides a unique user ID for ALL visitors. This gives an acccurate total for unique visitors and let you drill down to see more informtion about visitor.
  • You can now track unique visitors whether a mobile user connects via operator gateway, WiFi or home broadband – even if users change their connection, Bango still retains the ability to track them. Now everyone who interacts with a mobile website or mobile campaign has a privacy protected, unique user ID, no matter what type of network connection they use.
  • New advanced filtering and sorting enables precise segmentation of mobile data, so it’s quick to get to the results needed on a case by case basis. Select to filter any report by page, country, operator, device, time or date.
  • Unlike other analytics solutions, Bango Analytics works from your original “raw” data. We don’t pre-can reports and throw your data away. Our new data warehouse delivers even better performance and scalability, allowing us to record, enrich and report more information about your visitors.
  • Bango Analytics lets you see metrics by the hour so you can understand how a mobile marketing campaign is performing in real time and make any necessary adjustments to ensure campaign success.
  • Our device reporting now lets you view your visitors devices by manufacturer, model and version. Target your site or application to the most popular.
  • Bango Analytics records all the parameters passed on the URL. Many marketing tools pass important information with the URL and by recording all this information, it available to you for analysis.


Filed Under: bango, Mobile Analytics

iPhone: Not a Top 20 Handset – Number #24

March 31, 2009 By Leave a Comment
According to statistics released yesterday by Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20. The Bango Top 20 handset list, based on Bango’s February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. The iPhone appears as 24th on the list.

This data represents the activities of major brands and businesses as their consumers browse to mobile websites (measured by Bango Analytics) and buy mobile content and services (as measured by Bango Payment). The Bango’s stats will be of interest to businesses that monetize their mobile content and services across a wide demographic as spending by iPhone users is restricted to the Apple App Store.

Bango detected a total of 1,811 different types of handsets accessing the mobile Internet in just one month. The Bango chart shows that smartphones account for 30% of handsets in the Top 20; to view the full list go to http://bango.com/support/top20handsets.aspx

“The iPhone has done a lot to encourage people to browse the internet on their phones,” says Ray Anderson, CEO of Bango. “But to get the most out of their mobile marketing spend, companies who are riding the iPhone wave, attracted by its excellent features and user demographics, need to optimize their mobile websites for all phones – especially those in Bango’s Top 20 handset list. Without this, they will be missing out on the mass market”

This is particularly true for businesses with a mobile website who want to give their mobile visitors a great user experience optimized for their mobile device, as well as those selling mobile content and services.

Marketers need to choose their best channel to market and consider sales projections from the leading manufacturers. Based on the number of handsets projected to be sold by the end of 2009, outside of Japan and Korea, Nokia is the leader with sales of the S60 likely to reach 300m, followed by Windows Mobile and iPhone at 40m, RIM at around 25m and Google around 5m..

“What is clear is that mobile marketers need to better understand their users,” says Anderson. “Our Bango mobile analytics provides analysis of mobile visitors, mobile site activity and marketing campaigns, with detailed metrics including unique visitor count, country, network and handset of each user. This helps brands to make the best decisions about future mobile investments and get closer to their customers.

Filed Under: bango, iPhone, Mobile

US Tops Worldwide Charts for Mobile

March 12, 2009 By Leave a Comment
The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web.

“With 245 million subscribers, it was only a matter of time before the US became the number 1 country in the world for mobile web browsing,” said Anil Malhotra, SVP of Marketing at Bango. “When it comes to payments though, the US is accelerating faster than any other country and now accounts for 57% of payments worldwide.”

Bango has made operator billing much more efficient by enabling people to simply single-click to buy and download content straight to their mobile handsets. This optimized user experience has increased conversion rates to such an extent that mobile advertising and search marketing is now a profitable way of generating leads for Bango’s customers.

The publicity behind the Apple iPhone has encouraged more people to browse the mobile web in countries such as the US and UK. But this increase in mobile browsing has taken businesses by surprise as many don’t have mobile websites.

The February Bango statistics identified mobile web browsers from a total of 208 different countries and using 1,811 different handsets. View a sample of the mobile traffic going through the Bango system at http://bango.com/live/

The statistics also show that while some countries such as India and Indonesia have a good appetite for browsing on their mobiles, it doesn’t always convert into purchases. In fact, only five countries in the Top 10 browsing chart are also in the Top 10 payments chart – USA, UK, Portugal, South Africa and Spain.

No matter how high the browsing rate, it is only converted into a high purchase rate where people have a good disposable income and can pay for content on their phone bills. In regions such as India, South Africa, Indonesia and Egypt the driver for mobile browsing is a lack of fixed-line broadband and PCs for accessing the internet which means that the mobile device is the only way people can get onto the internet.

Filed Under: bango, Mobile Analytics, Mobile Marketing

Adversitement Leverages the Power of Omniture and Bango

November 17, 2008 By Leave a Comment
Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.

Adversitement, an e-marketing web analytics and customer intelligence specialist and Europe’s largest authorized service partner of Omniture, is integrating Bango’s mobile analytics service alongside Omniture’s SiteCatalyst to present a complete and complimentary view for their clients. The solution enables companies with a truly digital marketing approach to maximize their return from both the PC and mobile web.

Digital marketers currently face the problem of setting up and using separate solutions for measuring their PC and mobile web activity. This is time consuming and complex with the need for in-house expertise. By bringing the two together, Adversitement offers a turnkey solution enabling clients to immediately start measuring both channels and seeing an integrated view of all activities with an ability to easily compare data.

Omniture’s SiteCatalyst presents detailed web metrics to help review campaigns and website effectiveness. More recently this has expanded to include some mobile metrics which are complimented and extended by Bango’s mobile analytics solution. Bango’s technology enables individual identification of mobile visitors to provide an accurate visitor count, which can also be used by digital marketers to personalize their offering. Details such as network, country and device type are recorded to build a real picture of visitors to a mobile website, with mobile campaign analysis and conversion rate data helping to build a detailed picture of website performance and mobile marketing ROI.

Filed Under: bango, Omniture, Web Analytics

Mobile Advertising White Paper for Newbies

October 15, 2008 By Leave a Comment
Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at www.bango.com/whitepaper and is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog (mobislim.wordpress.com) to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com. “The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobile analytics account (www.bango.com/products/analytics) they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

Filed Under: bango, Mobile Advertising, Mobile Analytics

Mobile Web Usage Insight with Bango VP Sarah Keefe

August 29, 2008 By Leave a Comment

Earlier this week Bango announced that the United States will soon pass the UK in terms of mobile web usage. Finding the topic of mobile web usage very intriguing I thought I would get some first hand insight regarding the latest news from Bango’s VP of Marketing, Sarah Keefe.

[Manoj]: What’s caused the recent increase in mobile web in the US?

[Sarah Keefe]: The two biggest factors are the roll-out of a great choice of data plans by all the major mobile operators in the US and the iPhone effect. The “All you can eat” plans are proving very attractive as they are priced at an affordable level and stimulate mobile browsing. Thanks to the iPhone, people now realize that they can surf the web from their phone and now that the majority of US phones come internet-enabled, it’s opening up the whole world of mobile browsing. Of course, more data friendly devices featuring higher resolution screens and faster 3G networks all helps.

[Manoj]: Do you believe the US and UK will jockey for postion for a while or will the US take the outright lead for the unforeseeable future

[Sarah Keefe]: The UK has punched above it’s weight considering the small size of the market when compared to the US. As the total UK population is the same size as the Sprint network, we feel the US market will take the outright lead from September onwards. The US population is 5 times as big as the UK so there’s a huge potential for growth in the US.

[Manoj]: It appears that there is a lot of mobile web usage in Asia, especially in India, which at 10.8% means a LOT of users.

[Sarah Keefe]: Internet usage outside of North Amerca and Europe is growing and at some point, countries with huge populations such as India and China could overtake the US at some stage. But we don’t see this happening in the short-term.

[Manoj]: How much growth are you expecting to see in mobile web usage globally in the next year and will it take away from traditional internet usage?

[Sarah Keefe]: It’s hard to say exactly how much this will grow as markets like the US have a large potential for growth and countries where internet access is not easily available because of poor landline infrastructure will experience growth too as people find they can access the internet on their phones. Even where PC internet is widely available as in the US, browsing will shift to the mobile. If you look at broadcasters like NBC and the BBC who covered the Olympics this month, then they will have seen an increase in online usage but the real growth will have been to their mobile sites.

[Manoj]: What are the differences between mobile usage in North America vs. Europe vs. Asia?

[Sarah Keefe]: They are surprisingly similar as people have the same interests across the geographies, mainly driven by entertainment – sport, news, music, games and some phone personalization. In the more advanced Asian markets like Korea and Japan, we see more multiplayer mobile games and social networking than we now have in Europe and North America – these are big drivers for mobile usage

Filed Under: bango, Mobile Analytics