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US Will Soon Pass UK in Mobile Usage Says Bango

August 26, 2008 By Leave a Comment

Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom, where consumers have accessed the Internet from phones for years.

According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 are the UK at 19.35%, the US at 18.88%, India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%. Bango identifies users by country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country.

“The USA share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited Internet access,” said Adam Kerr, VP of Bango North America at Bango. “We fully expect the US will overtake the UK in this ranking as early as this month.”

As the mobile web grows in the United States, so does interest from US business. Forrester Research told the Wall Street Journal last month, for example, that the number of inquiries it received from businesses and service providers wanting to talk about the mobile web jumped 40% last year.

“We predicted 2008 would be a pivotal year for the mobile web in the US, and our data is backing that up. Clearly the rate of growth and acceleration is getting faster in the US and around the world,” continued Kerr.


Filed Under: bango, Mobile Analytics, Mobile Marketing

Millennial Media Integrates with Bango Mobile Analytics

July 29, 2008 By Leave a Comment
Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s mobile analytics’ service.


Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, providing the precise measurement and insight needed to optimize campaigns and maximize ROI. The integration of Bango Analytics into the Decktrade platform enables any advertiser to seamlessly add a Bango campaign tracking link to a campaign, thereby enabling accurate tracking of a variety of metrics including unique visitors, country, network and device.

Aimed at advertisers who recognize the power of mobile media discovery, lead generation and conversion, Decktrade is a performance-based, self-service network for mobile advertising. The network features a simple-to-use auction environment and multiple tools to make sure customers and publishers derive maximum value from the marketplace.

“Bango Analytics and Millennial Media’s Decktrade advertising platform work in perfect harmony by offering customers a highly targeted mobile advertising solution and the ability to get the most accurate mobile analytics,” said Ray Anderson, CEO, Bango. “This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web”.

Filed Under: bango, Mobile Analytics, Mobile Marketing

New Mobile Analytics Features Released in Bango Analytics V3

July 22, 2008 By Leave a Comment
Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing their site. This new site analysis capability in the latest release of Bango Analytics, v3.0, complements existing campaign analysis functionality and features enhanced image tag technology to identify unique users.

Check out the video version of Bango Mobile Analytics V3 News:

Results of a recent survey of more than 550 mobile website owners, commissioned by Bango, showed that the “most important” data point for them is unique visitor count. Respondents gave the following answers to the question: “Which of the following mobile web metrics are important to you?”

  • The daily/weekly/monthly number of unique visitors to your mobile website – 80%
  • Conversion rates/effectiveness of mobile marketing – 71%
  • New/repeat visitors – 58%
  • Information about the handsets your visitors use – 54%
  • Location – 50%
  • The mobile networks used by visitors to your mobile website – 41%

To provide the highest levels of accuracy, Bango provides two different techniques for capturing mobile metrics – link tracking for campaign analysis and page tracking for site analysis.

The new site analysis feature is easy to implement – one line of html code is placed in each page to be tracked without the need to install anything on the server. A site summary report provides a high level view on the key metrics for a mobile website, including unique visitor numbers so it’s easy to see how the mobile site is performing.

Filed Under: bango, Mobile Analytics

Bango Wins Best Mobile Internet Use Award

July 2, 2008 By Leave a Comment
Bango has won the ‘Best Mobile Internet Use’ Award presented by the Mobile Data Association (MDA) on July 1 2008. These prestigious industry awards recognise companies and individuals that have made an outstanding and innovative contribution to the rapidly growing UK mobile data industry. This means Bango has won two awards in two weeks, after picking up a special Gold Award at the Mobile Content Awards last week.

In making their selection, the judges commented: “The Bango Service has been awarded the MDA award for the best use of the mobile internet because of the company’s contribution to getting both big brands and small content providers to take advantage of mobile internet services. The mobile internet market has faced many hurdles in the past but Bango has worked within the constraints and is an early innovator.”

“It is very rewarding to be recognised by the industry for our role as a pioneer of the mobile internet. We’ve helped business of all sizes harness the new opportunities presented by this rapidly expanding market by providing a mobile content monetisation solution for the mass market.” said Ray Anderson, CEO of Bango

“The aim of the MDAs has been to show how much world-beating talent there is in the UK for mobile data applications and technology, and this list of award winners does just that,” explained Vice Chairman, Steve Reynolds. “Our winners have been able to demonstrate innovation and commercial success, which deserves this level of recognition.”

About The Mobile Data Association

The Mobile Data Association is a supply-side, technology neutral, Trade Association that is now in its 14th year of operation. We count all of the Mobile Network Operators as well as many content providers, aggregators and mobile data solution providers amongst our membership. We aggregate and publish the SMS, MMS and Mobile Internet figures each month as well as organising member events on various topics of interest and/or concern. Web: www.themda.org, www.mdaawards.org, www.text.it

Filed Under: bango, Mobile Analytics

Bango Enables Easy Billing in South Africa

June 24, 2008 By Leave a Comment

Mobile web surfers are riding high as Bango today announced it is processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango’s mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population.

In South Africa, mobiles are the only way for much of the population to access the internet. This factor, combined with an appetite for western content and mobile savvy users, are key reasons for the country’s high traffic growth. And with South Africa being such a dynamic market, both mobile operators and content providers are keen to reach out to millions of subscribers and capitalize on this great opportunity.

“Just as the UK has done, South Africa is embracing off-portal and understands the importance of having an open model,” said Anil Malhotra, SVP Alliances and Marketing. “We have a direct WAP billing with the leading South African operators, MTN and Vodafone ZA, to help grow their off-portal services and make it easier for consumers in this top mobile market to pay for mobile content.”

The new on-bill payment available in South Africa gives consumers a simple mobile web-based payment flow, with payment through a single click to their phone bill to deliver the best conversion, payout rates, security and customer satisfaction. More at www.bango.com/payment

Included in the Bango payment service is the Bango Analytics tool which collects data about mobile web visitors – where traffic is coming from, the network and handset. Using its Bango user ID technology it can also identify unique visitors and reliably distinguish between new and repeat visitors. More at www.bango.com/analytics

Filed Under: bango, Mobile Analytics