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Business Intelligence Software: CRM

January 26, 2009 By 1 Comment

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For many companies a good CRM (Customer Relationship Management) program is a holy grail of sorts. Ideally, a company could implement their business intelligence software to streamline customer interactions allowing for employees to focus their time spend on other business activities , all the while gathering information to use in other business intelligence reports to predict the next big thing. The problem with looking for business intelligence software from that perspective is twofold. First, the company will never find what it’s looking for and secondly, it forgets that a business is its customers. Wise business intelligence professionals have pointed out that the most successful business intelligence programs are ones where realistic expectations have been set internally. Below are a few things to remember when shopping for CRM business intelligence software so that you don’t end up disappointed:

Your Customer
Your customers are going to have as much or more face time with the system you choose than your employees in some cases. Make sure that you pick a software program that is going to appeal to them. Choices are great, but if your customers can’t navigate the system, they’ll probably hang up or log off before you learn what they needed or wanted. Go for customer satisfaction and you’ll never go wrong.

Your Business Intelligence Software Company
The company you pick is going to make a big difference in how easy it is to manage your CRM software. Find a company that can help guide you through the process and is willing to work with you to find the best program for your customers and not just up-sell you on extra bells and whistles. A company that you can work with is going to make it much simpler for you to work with your customers using their software system.

Your People
By choosing a business intelligence software system that is easy to use internally, you can help your employees help your customers more quickly and efficiently. At the end of the day, to provide truly excellent customer service, you need not just a great CRM system, but a great team of customer service representatives who can step in and help the customer if necessary. Your people can get information from your customers that no software system can, but a good CRM system can help you make that information actionable and handle issues or requests that are simple to address. You can learn things from your customers that can help make your CRM better and a good business intelligence software company will help you address those needs as they arise.

Knowing what to expect from your CRM system can help you pick the best one for your company. Just remember your customer, a good business intelligence software provider, and solid support for your system are all very important to your business intelligence initiative and you’ll be on your way to successful CRM that will benefit your company.


Filed Under: business intelligence software, CRM, marketing

Using BI Software to Achieve Success

January 21, 2009 By Leave a Comment

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There’s no debating it. These are tough times for the economy. Everywhere you go you hear about how bad the economy is doing, whether it’s news about the stock market, another major company in trouble, or the credit crisis. Making your business successful in times like these may sound like a daunting task, but with the help of business intelligence software your company can still thrive.

The success of your business in any economy relies on a lot more than some data and statistics, but what you do with that data can greatly improve your company. The performance of your company is only as good as the performance of your projects, so having the data to analyze the performance and management of your projects is essential. Business intelligence software allows you to track the performance of your projects and make decisions for your company that will improve both the day-to-day tasks and the overall organization of the company. With the right information, you can make your projects and your company more efficient, focused, and successful, regardless of the economy.

For some companies, being able to see the relationship between differing sets of data is just as important as the data itself. As business intelligence software continues to improve, the ability to analyze those data relationships is also improving. Using business intelligence to understand the complete picture, rather than just the separate pieces, is another tool to stay competitive in a tough economy and keep your business on the path to success.


All of that data isn’t very useful if the software interface isn’t very functional. Many business intelligence software companies are now offering Rich Internet Applications to improve that functionality. Features of such software often include web dashboards, interactive web reports, and the ability to automatically generate spreadsheets that everyone is familiar with.

Don’t let a volatile economy affect the success of your company. Business intelligence software is a key element to guiding your business through the coming months and years, improving performance, and keeping your company focused.

Filed Under: business intelligence software, marketing