J.L. Halsey Corporation (OTCBB:JLHY) today announced that it has tightly coupled its ClickTracks Web analytics solution with its popular email marketing platform, Lyris ListManager.
The new integrated solution automatically exchanges information between ListManager and ClickTracks, enabling marketers to track the behavior of email list subscribers from the time they open a company’s email to their activity on that company’s Web site – including any subsequent page views, downloads, purchases, time on site and more. This insight allows marketers to continually hone their email message content, special offers, list segments, Web site content and site design to improve response rates and ROI.
“We’re giving marketers valuable intelligence about how subscribers are
responding to their emails and what they’re doing after clicking through to
their Web sites,” said Luis Rivera, CEO, J.L. Halsey. “But that data is only
helpful if it’s analyzed and acted upon – which is why we also go a step further
to automate the process of list segmentation and ROI analysis. We’re committed
to providing technology that facilitates rather than frustrates – and we believe
that integrating core applications is the best way to do that.”
Using the data provided by Lyris ListManager, a ClickTracks user can segment out email respondents and provide valuable visitor behavior insight. For example, an email campaign drives 10,000 visitors to a landing page and only 3 percent convert. A marketer can then analyze the behavior of the 97% that didn’t convert and target that segment with a follow up offer.
Recently I was able to catch up with ClickTracks’ Director of Marketing, Dan Robbins and was able to get him to give me the top 5 reasons why someone should take advantage of the ClickTracks + Lyris offering. Listen to the audio below:
