Microsoft Sites maintained its position as the top property with nearly 22.5 million visitors, reaching 94 percent of the Canadian online population. Microsoft was followed closely by Google Sites with 22.3 million visitors, Yahoo! Sites with 16.3 million visitors and Facebook.com with 15.4 million visitors.

Driven by holiday shopping, Apple Inc. and Best Buy Sites both gained several spots in the December rankings, while The Weather Network Meteomedia (#12) and Telus Sites (#24) also moved up several positions.
Source: http://www.comscore.com/press/release.asp?press=2007

Top 25 Properties for December

*Ranking based on the top 100 Canadian properties in December 2007.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Yahoo! Sites continued its reign as the top U.S. Web property in December with nearly 137 million visitors, followed by Google Sites (133 million visitors) and Microsoft Sites (120 million visitors). Apple Inc., which benefited from interest in popular holiday gifts like the iPod and iPhone, moved up one spot to capture position 10 with 47.7 million visitors. Holiday shopping also lifted Sears Sites, which jumped 10 spots to number 21, Best Buy Sites, which rose 5 spots to 22, and JCPenney Sites, gaining 5 spots to position 40. NBC Universal, iVillage.com: The Womens Network, and Weatherbug Property all entered the rankings this month capturing positions 48, 49, and 50, respectively.

November saw Yahoo! Sites maintain the top position with 136 million visitors, while Microsoft Sites inched past Time Warner Network to capture the third spot with 119.2 million visitors. Wal-Mart moved up seven spots to number 13 with 42.5 million visitors and Target Corporation grabbed the 14th spot with nearly 42 million visitors. Circuit City Stores, Inc. and JCPenney Sites both entered the ranking this month in positions 43 and 45, respectively, after receiving a boost from online holiday shopping. Superpages.com Network jumped 16 spots to place 24th in the ranking.

comScore, Inc. (NASDAQ: SCOR) today released an update of holiday season e-commerce spending for the first 44 days of the November – December 2007 holiday season (November 1 – December 14). More than $22 billion has been spent online during the season-to-date, marking an 18-percent gain versus the corresponding days last year. Monday, December 10 reached $881 million in sales (up 33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.

“Despite the strong surge in spending we observed at the beginning of last week,
with both Monday and Tuesday easily surpassing $800 million in sales and showing
very strong growth rates, the remainder of the week saw more modest spending,”
said comScore Chairman Gian Fulgoni. “However, we anticipate that spending at
the beginning of this week will again be strong with most free shipping deals
available until Tuesday, December 18.”

Lower Income Households Weighing on Online Spending Growth

This year’s 18-percent online retail spending growth rate stands well below the 26-percent rate at the same time last year. An analysis of online spending by household income reveals that slower growth among lower income households is weighing on the overall season-to-date growth. While households earning at least $100,000 have increased their online spending 28 percent versus year ago, households making less than $50,000 have increased their spending by just 10 percent.