Big Fuel, the consumer engagement agency, launched today The Big Think, the first collective interactive video think tank that aggregates market voices to help answer the big question, “What do consumers want?”
“The consumer landscape is evolving and we’re hearing loud and clear that traditional marketing tactics aren’t working and consumers are ready for a change,” said Ian Baer, president of Big Fuel. “A recent survey found that more than 70 percent of consumers with a DVR (Digital Video Recorder) skip commercials – a clear indicator that marketers need to change their approach to connect with consumers and not waste significant marketing dollars.”
Last year, Big Fuel had its own video success with its online reality series for Neutrogena, “One Less Stress,” which was viewed by 6 million people in less than five months, with an average viewer watching for upwards of 2 minutes – the equivalent of 15,000 30-second commercial spots.
Using visual mapping technology, Big Fuel will take the thought-generated videos filmed onsite, along with video collected from consumers, and aggregate based on key concepts to www.bigthinking.tv, where anyone and everyone can get more insight into consumer trends or patterns of behavior.
“We wanted to build a creative online community of big minds – the consumers themselves – to share their insights on what consumers want,” said Avi Savar, founder and chief creative officer of Big Fuel. “What better way to figure out what they want than to ask them? Big Think makes it fast, easy and cost effective to assess consumer opinions directly, meeting them on their own terms to enable marketers to better map their communications to what consumers really want – and achieve true consumer engagement. Our vision is for people to think bigger and less traditionally.”
