Send SMS – Text Messaging
By Josh Yudaken
An application that allow visitors to send you SMS text messages from your facebook page at no cost. Has support for many international cellphone service providers, message history and themes. UK and many new countries supported since September 14!
65,379 daily active users (7%) — 324 reviews

Instant Messaging
By Digital Standard, Inc.
Instant Message your friends on Facebook.
46,322 daily active users (3%) — 14 friends, 62 reviews

FacéDouble Celebrity Look-alike
By FacéDouble.com
Find your celebrity look alike using your Facebook photos or camera phone! * Find friend’s Facedoubles * Vote on matches * Get the buzz on your celebrity * See best matches of the day
21,087 daily active users (6%) — 3 friends, 97 reviews

Twitter
By Twitter
See what you and your friends are up to on Twitter and update your Twitter status, right from your Facebook!
1,637 daily active users (3%) — 11 friends, 249 reviews

Text Me
By Mozes, Inc.
Allow friends to send you SMS, photos, and mobile gifts from your profile for free! Text messages, photos, and gifts sent from your page are delivered directly to your phone.
2,614 daily active users (1%) — 163 reviews

Friends GPS
By Digital Standard, Inc.
Update your GeoStatus and see your friends’. NEW: Browse Facebook users sorted by distance from your current location.
2,146 daily active users (7%) — 1 review

SpringCaster : Video
By Adam Freeman, Daniel Shrier and 2 other people
Display all your favorite videos on your profile page. You can add videos by using your web cam, uploading them from your hard drive or directly from your mobile phone. Friends can watch the videos back via our large video player. App by SpringDoo.
3,131 daily active users (17%) — 1 review

MyPhone
By jaxtr, Inc.
Lets Facebook friends call your phone or leave a voice message while you keep your phone number private.
2,067 daily active users (4%) — 151 reviews

Phonebook
By Jangl
Talk to your facebook friends by phone! Add friends to your Phonebook and get numbers to call them. Get voicemail right inside facebook or talk live on your phone! Your real phone number stays private and you can block any caller completely.
1,915 daily active users (3%) — 39 reviews

3jam Text Messaging
By 3jam
Text message with your friends from Facebook. SMS with one person or with a group. No one can see your phone number and everyone can reply-all. It’s fun and easy. Check it out!
1,742 daily active users (5%) — 40 reviews

Clever Hippo is a search engine for Facebook Apps. Their mission is to make it easier for Facebook users to find cool applications. http://apps.facebook.com/cleverhippo

You are probably wondering, “Why not just use Facebook’s Application Search?”

Here are several compelling reasons to use Clever Hippo:

Quality Full-Text Search

The hippo performs a crawl of the Facebook application directory, indexing and prioritizing all relevant application meta-data. This process yields a richer data set than a search that just includes the application summary.

Refine Your Results

• Sort by Daily Active Users
• Sort by Percent Active
• Sort by Most Recent Apps
• Get Specific – narrow results by using advanced search techniques such as OR, NOT, wild-card, or boost queries
• Screenshots – the application’s screenshot is available on the search result page for quick viewing

Search Metrics

See what search terms are popular – Clever Hippo aggregates search queries hourly and provides a ranking of the most popular search terms.

Terms are search-able and broken down into time slices – last hour, day, week, month, and all-time. We hope the search metrics feature will be especially interesting to App developers looking to develop what the community is craving.

Today I noticed that a couple of my Facebook friends joined the group: Creating New Apps for Facebook (New Stanford Course). I personally think it is a great example of how students are able to learn a cutting edge skill that they will be able to practically apply once they get into the industry. I also wished I had courses liked that when I was in University. Here’s a brief overview of the Stanford Facebook Group:

Taught by BJ Fogg and Dave McClure, this class will focus on using metrics and feedback to create compelling apps for Facebook (and other social graphs). We invite motivated students from all majors to join this group. The ability to write code is helpful but not required. You will work in teams that bring
together a variety of skill sets.

Below are some FAQs posted at the group:

Q: Do I have to have background in CS to take this class?
A: No. Ideally, the class will be a mix of students with technical background and non-technical backgrounds. However, if you already have a background in Facebook application development, we want you in this class.

Q: Are we going to learn how to actually BUILD Facebook applications?
A: Not directly. The focus of the class will not be on how to actually build Facebook apps, but rather on how to design persuasive and engaging user experiences within FB apps. The Tues lab will be used as a resource for students who need extra help in learning the FB language.

Q: If there are teams of 3-4 students, how will we decide who owns what percentage of the application once the class is over?
A: We will most likely provide a framework for how to split up work and ownership within each team, and we will provide guidance to students who need help structuring their teams. However, an important component of this course will be to give students real-world startup experience, so we hope that teams will work together to come up with diplomatic solutions.

Q: Will I be on a different team for each project?
A: The short answer is that the teams will probably stay the same throughout, in order to promote continued development and improvement of the apps we create. However, we’re open to your input. This course is the first of its kind. We have a vision for how the quarter will play out, but we will definitely be learning and improving as we go. Please feel free to reach out if you have ideas on how to make this course as rewarding as possible for everyone involved

Personally I think there are numerous online marketing related courses that Universities should teach and I would love to see Canadian Universities like UBC also participate and be proactive in designing the courses. Here are some of my ideas for potential courses:

• Building and Leveraging Google Gears
• Creating applications with APIs such as Google, MSN, Yahoo, and Technorati
• A Yahoo Pipes related course
• Blog Plugin Development
• Widget Development and Tracking

Starting today, we are making limited public search listings available to people who are not logged in to Facebook. We’re expanding search so that people can see which of their friends are on Facebook more easily. The public search listing contains less information than someone could find right after signing up anyway, so we’re not exposing any new information, and you have complete control over your public search listing.

In a few weeks, we will allow these Public Search listings (depending on users’ individual privacy settings) to be found by search engines like Google, MSN Live, Yahoo, etc. We think this will help more people connect and find value from Facebook without exposing any actual profile information or data.

• PC World: Facebook to Make Listings Public via Search Engines
• Information Week: Facebook Exposes Users To Search Engines
• Reuters: Facebook lets users choose to publicize themselves
• ZDNet: How Facebook’s “public search listing” could empower users
• Marketing Vox: Facebook to Expose User Profiles to Search Engines
• Search Engine Watch: Facebook to Expose User Profiles to Search Engines
• Giga Om: Facebook Open To Public Search
• SEO Space: Facebook Profiles to Appear in Google, Yahoo and MSN Results
• Times Online UK: Facebook opens profiles to all comers
• San Francisco Chronicle: Changes afoot at Facebook

Updates to this Page
**Update – See our Facebook marketing guide section**
**Update – Checkout: Successful NEW Facebook Groups – October 2010**

• The Right Configuration: Make sure you select a title, category and description that is relevant to your brand because this will entice people to join your group. I also suggest that you be as transparent as possible and offer information such as contact information, website, phone number and location. This allows group members to associate the group to an actual person rather than any old computer generated content.

  To offer a real community appeal, enable the ability for anyone to post discussions, wall posts, pictures and videos. Initially you should make the group public which allows anyone to join and invite people to the group; remember you do have the ability to remove members if needed.

• Leverage existing Facebook Friends: It’s important to attract a strong base of members to your Facebook group, so invite existing friends that may find your group valuable and who could become evangelists for your group. This is where the viral part comes into play: your friends’ friends will notice that they joined a new group which will spark interest from them to check it out as well.
• Use your email contacts: Don’t forget about your friends outside of Facebook because Facebook Groups provides the ability to import and send group invitations to your contacts from Outlook, Yahoo, Gmail and Hotmail.
• Press Releases/Blog Posts are other methods which you can use to invite new members to your Facebook Group. Personally, I created a call to action and placed it above the fold which reminds my readers to join my group.
• Keep the Content Fresh: Update your group’s Recent News, photos, videos, events and links regularly so that members have a reason to return. Another simple tactic is deploying a welcome message which greets new members and enforces the ‘human factor’ of the group.
• Create relationships with new members: If you have a group which is open to the general public then you will notice people who are not your ‘friends’ join your group. These are the types of people are there to get a feel for the quality of the group therefore make it a habit to personally address them.

Tracking Your Group’s SuccessHere are some metrics and tactics you can use to measure the success of your Facebook Group:

• The number of members you have in your group.
• New members who join per day/week/month.
• Ratio of new members to people who left the group.
• Ratio of members who are your Facebook friends vs. not.
• Engagement: Activity on Wall Posts and Discussion Boards.
• Members who also accepted invitations to join your events.
• Links posted in your group back to your blog/website should have parameters appended to them so that they can be segmented in your analytics separately.