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Around the Globe: Global Thoughtz Update



Below are some of the top stores from Global Thoughtz, the Global Online Marketing Blog:


Online Marketing Experts Get Together in Vancouver
Speakers from Europe, the United States, and Canada are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC) on September 11–12, 2008. All aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing, search engine optimization, e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more. The target audience for the conference includes marketing executives, sales…

Social media is about more than English speaking countries
Social media like LinkedIn and Facebook provide for more segmented and relevant marketing, through their intensive and extensive mapping of personal interest. Unfortunately, they are all focused on American standards and the English language, which are limiting the potential results for e.g. Scandinavian advertisers. Let me give some examples: Linkedin.com segment their users in American business sizes. The interval 1-10 employees are their lowest segment, in essence defining a start-up company. In…

Link buying – is Google going to kill you for it?
As I am sure you all know Google clearly states, by virtue of their actions if nothing else, that bartering for links is fine as long as no money changes hands (and if there are no editorial discrimination issues etc). Using the data that Google has the ability to collect using Webmaster Central and Google Analytics they would quite easily I imagine be able to sniff out what links a site has purchased and take whatever action they please to that site be it drop the PageRank (shutters) or drop your paid…

Google, Microsoft and Ebay tops in January
source: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its January rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the comScore World Metrix audience measurement service. The month saw increases to travel, career, tax, and real estate sites as U.K. Internet [...]

Car Rental, Education and Real Estate Traffic up in February
Source: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the comScore World Metrix audience measurement service. The month saw increases to travel, career, real estate and politics sites as German Internet users [...]

Surge in Social Networking Activity
Source eMarketer: The rate of affluent US Internet user participation in online social networks increased dramatically to 60% in January 2008, from 27% in January 2007, according to The Luxury Institute’s latest WealthSurvey “The Wealthy and Web 2.0.” The study noted that, on average, affluent US Internet users are members of about three onlne social networks [...]

WAA Finland official website
On behalf of Web Analytics Association Finland, I’m glad to say that WAA Finland official website is now live (as beta). Check out the site at http://waafinland.com . If you have any recommendations or development ideas regarding the website, events and WAA Finland operation, please contact Country Manager Kalle Heinonen . Last WAW event on February was a big success with approximately 80 people attending and the high conversion rate of feedbacks.

Task Completion: A simple but powerful metric
Much of the discourse surrounding voice of the customer analytics centers around online customer satisfaction. I want to talk a little bit another another tremendously powerful metric that sometimes gets overlooked–task completion. While task completion will never displace its big brother, satisfaction, it can be just as powerful a metric for websites where success is cut and dry, and here I’m make specific reference to transactional sites and lead generation sites. These kinds of sites are not…

YouTube Dominates Video (as usual)
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than [...]

Sydney Search Marketing Expo
Search Marketing Expo (SMX) Sydney destined to be this year’s ‘must attend’ interactive and search engine marketing event of 2008 is taking place this April in Sydney. The SMX is replacing the highly acclaimed Australian Search Summit and is a partnership between Search Strategies and US based Third Door Media , the team that created the world’s first search marketing conference in ‘99 and has since produced more than 50 major events. The SMX Sydney program features two keynotes from Marissa…

Global Thoughtz this Past Week

This past week at Global Thoughtz featured Social Networks for Analytics, Advertising on YouTube Australia, Facebook slowing down, the Japanese Advertising marketing, the Analytics Summit in India and more.

Social Networks – A Localized Global Phenomenon
Facebook, and social networks in particular, are a medium to “Simply be you, online!”. It is essentially different from everything that is on the web because it brings a flow of real people with real identities and real interaction with their friends, families, fans, followers and future…


A New Professional Network dedicated to Analytical Field
An interesting initiative is born last week in the world of analytical professionals. Vincent Grandville launched www.AnalyticBrigde.com , the first network for analytical professionals. Launched mi-February, it allows you to create your own group, publish your most spectacular statistical…

Advertising on You Tube Australia
Last week, Google hosted its second Google Geek Night in Sydney, which was a great occasion to review some of their products and especially You Tube. In Australia You Tube is: Over 3 milion unique monthly visitors. Number 1 Entertainment site on the Internet in Australia. Average user spends 35…

Facebook Growth Slowing Down?
Source: Techcrunch – The number of people who visit Facebook has been leveling off over the past few months in the U.S., and even dipped by about 800,000 individuals in January. According to the latest stats from comScore, Facebook attracted 33.9 million unique visitors in January, 2008, down 2…

iPhone Coming to Austria via T-Mobile
Weiner Zeitung : T-Mobile has confirmed that it will be Apple’s official iPhone launch partner in Austria. Company CEO Hamid Akhavan confirmed those plans this morning, promising that the network would begin offering the device in Austria during the first half of this year. T-Mobile is already…

Mobile Marketing Tips from Google Director
New Zealand Herald: Diana Pouliot, Google’s director of mobile advertising for North America, was in New Zealand for a conference where she provided some insight and tips on mobile marketing. What have you been doing in New Zealand? I’m participating in a conference being held by The…

2007 Japanese advertising market
According to Dentsu’s 2007 Japanese advertising cost report, more money was spent on the Internet advertising (600 bil yen) than magazine ads (459 bil yen) for the first time in history.The report shows that a total of 7019 bil yen was spent for advertising in 2007 in Japan, compared to 6940 bil…

Memories : Analytics Summit India 2008
(NIT Durgapur Welcoming The Participants for Aarohan 2008) Analytics summit at the NIT Durgapur campus went well along side their technical festival, Aarohan . It was a fantastic day, Feb 15th, when students, professors and Industry leaders sit together and talk about Analytics. (Stage Set for…

Compete against yourself
Webanalytics is all about competing. In most cases it’s about competing with yourself. In more advanced cases you can also compete agains the rest or specifically against your competitors in your industry. But in most cases, you compete against yourself. The good thing is that against yourself…

India Set to Lead Business Analytics Space
Today I was going through the Google Trends and I happened to search for keyword “Business Analytics”. The result surprised me. The keyword is frequently searched in India than US. And more to that 4 Indian Cities top the chart for frequently searched destinations. The picture will say more. …

Global Thoughtz This Past Week

GlobalThoughtz.com this past week featured the top web properties in Japan, Blogging Stats in Russia, Google Finance in Canada, MySpace Widgets and much more, read below…

Top Japan Web Properties December 2007
Source comScore: Yahoo! Sites continued to lead the market in Japan with more than 42 million visitors in December. Google Sites captured the second position with 32 million visitors, followed by Microsoft Sites with 30 million visitors. The top 25 properties held relatively constant in their…

Mobile Local Search: Moving Away from Early Adopters
We all know that Mobile Search is the next big thing. Frankly I’m surprised that it’s not bigger than it is right now. New devices and apps are starting to bring mobile local search beyond just an early adopter medium. Mobile Search is starting to catch on in North America…. you might want to…

Media in Russia – Blogging Stats for Russia
There are a lot of great resources about Russian Media. One such resources is Johnson’s Russia List which contains a variety of categories from media to politics to business and economics. I was going through the media section and noticed a number of great stories related to the online space. Some…

Using QDOS to Find Your Digital Status
QDOS (pronounced like Quodos) is currently being beta tested in the UK. For those not familiar, QDOS is a new way to manage your digital status and manage how you look online. It’s designed to give you a starting point for managing and taking control of your online status. Be seen how you [...]

Google Finance Canada
Just a reminder for our Canadian readers. Google Finance Canada is a great resource for finding out information about the markets and business in Canada. Google Finance Canada is a great tool for finding items such as: Top financial news from Canadian sources Search with a preference for…

Baidu is officially open in Japan
Chinese search engine Baidu, which has 74% search share in China, has officially open its service in Japan. The Japanese version of Baidu offers web search, image search, video search and blog search services.Baidu’s CEO Robin Li said, “We are going to add the services and the functions that…

MySpace Widgets Reach Largest U.S. Audience
In November 2007, nearly 148 million U.S. Internet users viewed widgets, representing 81 percent of the total audience. MySpace.com widgets had the widest audience, reaching more than 57 million Internet users, while Slide.com ranked second with 39.2 million viewers. Google.com has the sixth widest…

Do NOT use banners on your own web pages
It’s a BIG difference in how you should use banners for external marketing and banners on your own web pages.On other people’s sites you don’t really have to worry that much about it, just measure and optimize and you’re good. But if you forget that effect and use banners on your own sites,…

Search Engines in Finland
Google dominates the search engine market in Finland. According to my own little research with IndexTools web analytics system and TNS Gallup ’s national interviews, Google’s market share is approximately 95 % in Finland. So, if you plan to do some search engine marketing here, Google is…

More than 200 people interested in web analytics gathered in Oslo yesterday
I had the pleasure to be attending and speaking at the gathering yesterday. WebTrends had invited their clients to a user forum, and more than 200 people showed up. It’s the first time in Norway that I have seen more than 10 people, all interested in web analytics, in the same room. And this…

Russian Investors Inject $30 Million into Badoo
According to Tech Crunch UK , Russian investor Finam has purchased 10% for $30 million. Finam estimates the number of social network users in Runet to grow 5-fold over 2007. Russian IT review site, CNews writes “Finam does not plan to expand its share in Badoo.com. However, the company does not…