Web Analytics World
In their final episode of 2010, Nick and Avinash end Web Analytics TV with answers to bunch of interesting questions:
Today BazaarVoice announced a new integration with Google Analytics giving brands the ability to monitor the influence of user-generated content in Google Analytics. According to data collected from 35 million visits, BazaarVoice reports that customers who interacted with their solutions had more than a 50% higher conversion rate and over a 70% increase in revenue per visit. These types of integrations are amazingly useful because they help take your measurement and site optimization to a whole new level of sophistication.
“With this integration, Bazaarvoice clients can now see, in Google Analytics, the metrics on things like the number of visitors paginating through reviews, or sharing user-generated content with social networks, or clicking on related products found in reviews. Advanced Segments can then be used to compare the behavior of visits that interact with Bazaarvoice generated content vs. those that don’t.”
Nick and Avinash have release episode 12 of web analytics TV, this time with a 30+ minute video answering numerous questions from readers including:
If you are confused on why you would select Urchin over Google Analytics, then here’s just a few reasons to help you make your decision:
Go to the Keywords report under Traffic Sources. Look over to the right above the table and you’ll see Views: followed by a set of buttons. Click the Pivot view. Now, look to the left, above the table, and you’ll see a Pivot by dropdown menu. Select Landing Page from this menu. The keywords will be listed down the side and landing pages will be listed across the top. You can now see how many visits you received for each keyword/landing page combination.
