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1.9 Billion Video Viewer Sessions for Google in September

October 13, 2010 By Leave a Comment

According to comScore, Yahoo has regained the number 2 spot in regards to video content viewers (54.4 million vs. 52.2 million unique viewers). Microsoft Sites jumped 3 positions in September, securing fourth place with 45.5 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 260 minutes.

Top U.S. Online Video Properties by Video Content Views: September 2010
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 174,685 5,254,794 863.7
Google Sites 144,166 1,904,315 260.4
Yahoo! Sites 54,356 239,154 31.5
Facebook.com 52,174 202,813 18.5
Microsoft Sites 45,490 282,449 40.6
Fox Interactive Media 43,851 240,037 18.3
VEVO 43,650 208,442 73.3
Viacom Digital 33,570 72,095 46.7
NBC Universal 29,961 62,315 16.5
Hulu 29,890 145,070 162.6
Turner Network 27,195 91,836 25.4
Filed Under: comScore, Google, Internet video metrics

23 Acquisitions by Google in 2010

September 23, 2010 By Leave a Comment
According to Business Insider, 2010 has been Google’s most successful year in regards to the volume of acquisitions they have completed. The nearly doubled their next best year with 23 acquisitions in 2010. Some of their major purchases include:
  • Like.com – $100 Million
  • Jambool – $70 Million
  • Slide – $228 Million
  • Invite Media – $70 Million
  • Gizmo5 – $30 Million
  • ITA – $700 Million
  • On2 – $120+ Million
  • AdMob – $750 Millon

Filed Under: Google

Facebook Surpasses Google & Yahoo in Time Spent

September 10, 2010 By Leave a Comment
According to comScore (via MediaPost), Facebook has surpassed both Google and Yahoo in regards to total time spent by users. Facebook now leads the way with 41.1 billion minutes, with Google second at 39.8 billion minutes and Yahoo third, with 37.7 billion. This doesn’t surprise me considering that the purpose of Google is to push traffic to other sites while Facebook’s is to keep users engaged within its environment. You combine that with Facebook’s amazing growth and it’s a natural progression for Facebook to take over the #1 spot in time spent.

Filed Under: comScore, Facebook, Google

Google Instant – Is Pay Per Scroll to Come? or Perhaps: Promoted Predictions

September 9, 2010 By Leave a Comment
Obviously there was huge news from Google today, with Google Instant – speeding up searches even more with predictive results instantly available to users. Below are some highlights (the 140 characters, Twitter version) as I watched the live webcast:
  • 1 Billion people use Google each week
  • In 2009 Google rolled out 500 UI/Ranking changes, 500 in 2010 already #SearchOn
    caffeine + real-time + spelling correction + questions & answers + stars in search + google redesign in Google 2010
  • Google thought of Instant 10 years ago, but at that time it was an April Fool’s joke
  • Google Instant in UK, Spain, France, Italy, Russia next week. What about Canada!!!
  • How Google will impact Adwords/Analytics http://bit.ly/cL1CnW and http://bit.ly/afsfCq

I was thinking about Google Instant for a bit and how Google could potentially monetize the massive surge of increased visits, what came to my mind was Pay Per Scroll. By leveraging all ‘3 gears’ of Google Instant I bet in the near future we’ll eventually see Google Adwords right inside of the predictive search results. They could also take a page out of Twitter’s book and introduce “Promoted Predictions” – where it would appear less ad-like but use bolding to distinguish premium listings. I created a quick mock up of what I think the Adword version may look like, see below (click to enlarge).


Filed Under: Google

Google Acquisitions 2001-2010

August 26, 2010 By Leave a Comment

Scores.org has put together an excellent infographic which details all of Google’s acquisitions since 2001. From Picasa to Keyhole to MeasureMap to YouTube to Aardvark – they’re all there. To say Google’s has been busy is an understatement.

Google Acquisitions.

Research by Scores.org

Filed Under: Google

Facebook Flops; Google Drops

July 20, 2010 By Leave a Comment
By: Larry Freed, President and CEO, ForeSee Results

So you may have seen by now that the big ACSI (hashtag #ACSI) report on e-business was released today with a bang.

On any given year, there is big news in one of the measured categories, but this year, we have big news in all three!

  • Social Media: This is the first year the ACSI has measured social media sites, and the results are surprisingly terrible. With an average score of 70, social media has the lowest industry aggregate score of any of online industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, and YouTube comes in at 73. Industry darling Facebook registers a score of 64, only one point above MySpace (63). Facebook and MySpace have scores so low, the only other companies measured by the ACSI with such low scores are airlines and cable companies.
  • News and Information Sites: The big news in this industry is the debut of FoxNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USAToday.com (77) and well ahead of other cable news providers MSNBC (74) and CNN.com (73). NYTimes comes in at 76. FoxNews registers the highest score ever received by any news organization in the ACSI. If I were Fox, I’d be using this in my media kit, because high satisfaction leads to high return visits and loyalty, which means more eyeballs for ads on FoxNews.com.
  • Portals and Search Engines: Customer satisfaction with portals and search engines dives 7% to 77 this year and is driven largely by a 7% decline for Google (down six points to 80). Bing was measured for the first time this year, and it makes a strong first showing with a score of 77, second only to Google. What do you think, can Bing actually compete with Google?

You can download the free report here: http://www.foreseeresults.com/research-white-papers/ACSI-e-business-report-2010.shtml or catch me on Twitter (@larryfreed) with any questions about the findings.


Filed Under: Facebook, Google, voice of customer

Google Drops 1.1% June 2010 – comScore Search Market Share

July 14, 2010 By Leave a Comment
comScore: Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! (up 0.6 percentage points to 18.9 percent), and Microsoft (up 0.6 percentage points to 12.7 percent). Both Yahoo! and Microsoft have experienced gains due in part to contextual search approaches that tie content and related search results together.
comScore Core Search Report*
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
May-10 Jun-10 Point Change Jun-10 vs. May-10
Total Core Search 100.0% 100.0% N/A
Google Sites 63.7% 62.6% -1.1
Yahoo! Sites 18.3% 18.9% 0.6
Microsoft Sites 12.1% 12.7% 0.6
Ask Network 3.6% 3.6% 0.0
AOL LLC Network 2.3% 2.2% -0.1
Filed Under: comScore, Google