TV Show Market Share – Hitwise


Hitwise, today that the NBC’s Deal or No Deal website was the most visited broadcast network television show website among a custom category of selected shows for the week ending September 29, 2007. More than 120 television show websites from the six leading broadcast networks1 were included in the custom category. Deal or No Deal received 15.46 percent of all U.S. visits during the week in which many networks premiered their shows for the new television season.

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (Week ending September 29, 2007)
Rank Network Website Market Share
1 NBC Deal or No Deal 15.46%
2 ABC Dancing With The Stars 11.23%
3 NBC Heroes 9.71%
4 ABC Grey’s Anatomy 3.51%
5 FOX America’s Most Wanted 2.70%
6 NBC The Office 2.26%
7 ABC The Bachelor 2.25%
8 ABC Lost 2.07%
9 NBC Bionic Woman 1.82%
10 The CW Gossip Girl 1.76%
Source: Rankings are based on custom category of television network websites among the six major broadcast networks for the week ending September 29, 2007 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise

The ABC show Dancing with the Stars website received the second largest percentage of U.S. visits. Following Dancing with the Stars was NBC’s Heroes website that received 9.71 percent of visits and ABC’s Grey’s Anatomy website received 3.51 percent of visits.

The FOX show, America’s Most Wanted website rounded out the top five visited shows receiving 2.70 percent of visits for the week ending September 29, 2007.

The table is based on a weekly Hitwise Conversions report that ranks the selected broadcast network television show websites, whether they are a stand-alone site such as American Idol or a section within a larger website such as Deal or No Deal. The show websites are ranked by market share of U.S. visits among all the websites included.

Network Website Traffic
NBC.com received the largest market share of U.S. visits, 36.70 percent, among a custom category of the six broadcast networks for the week ending September 29, 2007. ABC.com received the second most visits for the week with 30.41 percent, followed by CBS.com with 19.08 percent.


Custom Category of Top Visited

U.S.Broadcast Network Websites During Season Premiere Week

Network Website Week Ending 9/29/2007 Week Ending 9/23/2006
NBC http://www.nbc.com/ 36.70% 48.10%
ABC http://www.abc.com/ 30.41% 23.40%
ign="bottom" width="91">CBS http://www.cbs.com/ 19.08% 17.13%
FOX* http://www.fox.com/ 7.07% 4.59%
The CW http://www.cwtv.com/ 6.64% 6.53%
MyNetworkTV http://www.mynetworktv.com/ 0.10% 0.26%
Source: Rankings are based on custom category of television network websites among the six major broadcast networks for the week ending September 29, 2007 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.

*Does not include traffic from related stand alone websites such as American Idol, The Simpsons, Family Guy and America’s Most Wanted.

Source: Hitwise
Top TV Premiere Searches
Among all U.S. Internet that contained the phrase “season premiere,” The ABC television series, Lost, was the most searched for premiering show for the four weeks ending September 29, 2007. Lost, which doesn’t premiere until early 2008, received 5.92 percent of U.S. searches amongst all the ‘season premiere’ searches which included the top three searches overall. The CW Network’s, One Tree Hill, received 1.59 percent of searches for the week ending September 29, 2007, making the show the fourth most searched for television series premiere. Following searches for One Tree Hill were Smallville, Grey’s Anatomy, House, Heroes and CSI.

US Elections: Top Candidate Websites by Hitwise

Hitwise today announced the launch of its new Election 2008 Data Center, providing online usage data surrounding the 2008 US presidential election. This new feature to the Hitwise Data Center highlights which candidates are the most visited online and which candidates generate the highest volume of searches. This sample of Hitwise data is publicly available to political enthusiasts, marketers, bloggers, academics, and the media.

Hitwise Election 2008 data is based on the online usage and search behavior of how more than 10 million US Internet users interact with more than 1 million websites across more than 160 industry categories.


Custom Category of Republican Presidential Candidates – Weekly US Market Share of Visits
Weekly rankings for the week ending 08/04/2007
Rank Candidate Domain Market Share %
1 Ron Paul www.ronpaul2008.com 44.16%
2 Mitt Romney www.mittromney.com 16.13%
3 Rudy Giuliani www.joinrudy2008.com 11.78%
4 John McCain www.johnmccain.com 9.74%
5 Mike Huckabee www.mikehuckabee.com 9.20%
6 Duncan Hunter www.gohunter08.com 3.79%
7 Sam Brownback www.brownback.com 3.49%
8 Tommy Thompson www.tommy2008.com 1.71%
Note – the Hitwise data is based on a custom category of Republican websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise
Custom Category of Democrat Presidential Candidates Weekly US Market Share of Visits
Weekly rankings for the week ending 08/04/2007
Rank Candidate Domain Market Share %
1 Barack Obama www.barackobama.com 40.64%
2 Hillary Clinton www.hillaryclinton.com 24.20%
3 John Edwards www.johnedwards.com 18.36%
4 Joe Biden www.joebiden.com 4.49%
5 Chris Dodd www.chrisdodd.com 4.11%
6 Mike Gravel www.gravel2008.us 2.90%
7 Bill Richardson www.richardsonforpresident.com 2.74%
8 Dennis Kucinich www.dennis4president.com 2.56%
Note – the Hitwise data is based on a custom category of Democratic websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

Hitwise: Google Climbs – MSN Falls

Hitwise, announced last week that Google accounted for 64.35 percent of all US searches in the four weeks ending July 28, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.131, 8.79 and 3.21 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.52 percent of U.S. searches.

Percentage of US Searches Among Leading Search Engine Providers
Domain Jul-07 Jun-07 Jul-06
www.google.com 64.35% 63.92% 60.23%
search.yahoo.com 22.13% 21.31% 22.54%
search.msn.com 8.79%* 9.85%* 11.77%
www.ask.com 3.21% 3.42% 3.29%
Note: Data is based on four week rolling periods (ending 6/30/07; 7/28/07; 7/29/2006) from the Hitwise sample of 10 million US Internet users.

* – includes executed searches on Live.com and MSN Search. Please note that the search volume share reported for www.live.com in the Search Engine Analysis Report for the four week rolling period starting the week ending June 9, 2007 includes searches automatically generated from a promotion on club.live.com. Search volume data from July 9, 2007 onwards does not include automatically generated searches from this promotion.

Source: Hitwise

Internet Usage Trends Widget by Hitwise

Hitwise, announced the launch of a new Hitwise Widget featuring online usage trends from Hitwise To Go, an RSS-based service that provides statistics on online usage behavior for the US, UK and Asia Pacific markets. This is the first release of a series of widgets designed to make it easy for marketers, academics, the press and digital enthusiasts to have access to the latest insights into online consumer usage.

The Hitwise To Go Widgets can be downloaded at:

US: http://www.hitwise.com/resources/hitwise-widget.php
UK: http://www.hitwise.co.uk/resources/hitwise-widget.php
Asia Pacific: http://www.hitwise.com.au/resources/hitwise-widget.php

The Hitwise To Go Widget is available on the Yahoo Widget platform which runs on both Mac and PC platforms. The widget will soon to be available on Google Gadget and Yourminis platforms. A widget is typically a download application to a desktop that provides easy access to frequently used functions or provides some visual content of any kind, such as news, weather or maps. In this case, the Hitwise To Go widget allows users to view the latest in online trends.

“Releasing our data via desktop widgets makes it easy for digital enthusiasts to stay informed about key online trends as they happen. They also serve as a gateway to access a full archive of online statistics and other publicly available Hitwise data sources such as the Hitwise Analyst Blogs and our Data Center.” said Tessa Court, chief marketing officer for Hitwise.

Hitwise To Go data covers a range of timely industry topics such as the growth of newly launched websites, recent search trends, the effect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics and social group segments. Hitwise To Go data is based on how more than 25 million Internet users (10M in the US), search and interact with more than 1 million websites each day.

Hitwise Covers 2008 Election with New Data Center

Hitwise, today announced the launch of its new Election 2008 Data Center, providing online usage data surrounding the 2008 US presidential election. This new feature to the Hitwise Data Center highlights which candidates are the most visited online and which candidates generate the highest volume of searches. This sample of Hitwise data is publicly available to political enthusiasts, marketers, bloggers, academics, and the media.

“As the Internet continues to evolve as a major communications channel for
candidates and a platform for the public to research issues, we are delighted to
share insights on how American Internet users react to political campaigns and
policies online as the election unfolds,” said Tessa Court, chief marketing
officer, Hitwise.

Hitwise Election 2008 data is based on the online usage and search behavior of how more than 10 million US Internet users interact with more than 1 million websites across more than 160 industry categories.

The Hitwise Election 2008 Data Center is located on the Hitwise website at:
http://www.hitwise.com/political-data-center. The data updates every Tuesday and RSS feeds are available on the following topics:

Top Presidential Candidate 2008 Websites
Top Democratic Candidate 2008 Websites (see table below)
Top Republican Candidate 2008 Websites (see table below)
Top 10 Presidential Candidate 2008 Search Terms
Top 10 National Political Websites
Top 10 National Political Search Terms
Fast Moving National Political Websites
Candidate of the Month
Election 2008 Blog Articles

Google is not moving

Despite all of the “so-called experts” predicting the rise of Yahoo, Ask, or MSN, Google is not losing any ground in search volume. In fact, they are growing stronger every day.

Of course, the higher the volume the more advertisers will spend. As long as Google still has this much of the market share, from an advertiser view point, it doesn’t matter how great any other “algorithms” are. Advertisers will spend where the customers are and clearly they are on Google.

Below are the most popular search engines, by the volume of searches, as reported by Hitwise.

Rank
Search Engine
7/21/2007
7/22/2006
1.
www.google.com
64.40%
60.37%
2.
search.yahoo.com
21.66%
22.39%
3.
search.msn.com
7.27%
11.72%
4.
www.ask.com
3.21%
3.34%
5.
www.live.com
1.94%

** Find more articles from John W Ellis at http://www.johnwellis.com