Web Analytics World on WebProNews Video


My post mentioning 8 Reasons Why Google Finance is better than Yahoo Finance was recently featured in a WebProNews video, check it out below (it’s mentioned in the last 30 seconds of the video)

Here’s the link to the mp3 Version

This Week's Must Reads in Search Marketing

Another week gone by, another great set of posts/articles to check out. Here are this week’s must reads in Search Marketing:


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SEMPO Elects 2007 Board of Directors

The Search Engine Marketing Professional Organization (SEMPO) has officially announced this year’s board of directors.


Among the planned 2007 SEMPO initiatives are continuing to build the subscription audience for the SEMPO Institute online distance learning classes. The Institute launched its first series of classes earlier this year and response has been very enthusiastic, says Pruitt. The board officers will meet later in March to map out a plan to take the Institute to the next level of performance

Here are the 2007 SEMPO Board of Directors:

PreFound Search Engine Releases New Website


PreFound announced today that they are releasing a new version of their “community-oriented” search engine. New enhancements to PreFound include:

Enhanced Site Personalization
As a part of the new interface changes, PreFound has added an enhanced method for personalizing and more finely narrowing search results. Building on the company’s Social Search Equalizer, PreFound has added the ability for users to quickly adjust specific interest areas that help to deliver the most targeted search results.

More Diverse Search Results
Also included in the new version of the PreFound site is a new search results page that adds to PreFound’s unique user shared search results by including Google search results as well as a Wikipedia reference result for the search topic

Easier Method for Adding Content
The new “bookmarklet” can be easily added to a Web browser’s “favorites” list and allows users to quickly submit the Web page they are on to a PreFound group by simply clicking on the bookmarklet from their favorites menu.

The changes significantly enhance PreFound’s alternative to traditional computer algorithm-based search results that aim to deliver more relevant results that are based on the previous searches that people have done and the sites they have found useful.

With personalization being such a hot topic these days I think PreFound is headed in the right direction by putting the power into the hands of the users.