Internet video metrics

1.9 Billion Video Viewer Sessions for Google in September

October 13, 2010 By Manoj Jasra Leave a Comment

According to comScore, Yahoo has regained the number 2 spot in regards to video content viewers (54.4 million vs. 52.2 million unique viewers). Microsoft Sites jumped 3 positions in September, securing fourth place with 45.5 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 260 minutes.

Top U.S. Online Video Properties by Video Content Views: September 2010
Property	Total Unique Viewers (000)	Viewing Sessions (000)	Minutes per Viewer
Total Internet : Total Audience	174,685	5,254,794	863.7
Google Sites	144,166	1,904,315	260.4
Yahoo! Sites	54,356	239,154	31.5
Facebook.com	52,174	202,813	18.5
Microsoft Sites	45,490	282,449	40.6
Fox Interactive Media	43,851	240,037	18.3
VEVO	43,650	208,442	73.3
Viacom Digital	33,570	72,095	46.7
NBC Universal	29,961	62,315	16.5
Hulu	29,890	145,070	162.6
Turner Network	27,195	91,836	25.4

Filed Under: comScore, Google, Internet video metrics

30 Billion Videos Watched in the US in April

June 2, 2010 By Manoj Jasra Leave a Comment

comScore released April 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video during the month. Recently launched in December 2009, Vevo (which includes viewing from the Vevo channel on YouTube) attracted 43.6 million viewers in April, representing a quarter of the U.S. online video audience.

U.S. Internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online.

*Top U.S. Online Video Content Properties by Videos Viewed April 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix**
Property	Videos (000)	Share of Videos (%)
Total Internet : Total Audience	30,317,131	100.0
Google Sites	13,087,462	43.2
Hulu	958,176	3.2
Microsoft Sites	643,711	2.1
Viacom Digital	383,776	1.3
Yahoo! Sites	370,947	1.2
Vevo	331,730	1.1
Fox Interactive Media	320,372	1.1
CBS Interactive	316,930	1.0
Turner Network	304,729	1.0
AOL LLC	237,356	0.8

Filed Under: Internet video metrics, YouTube

Next Generation of Metrics for Online Video

March 13, 2008 By Loic Guillard 5 Comments

Before starting my post on the Web Analytics World Blog, I would like to thanks Manoj for inviting me to contribute! Let me present myself; I’m the CEO of Streametrics: a new generation of metrics for online video. My partners and I are bringing strong background of expertise in Web analytics, video streaming and Internet TV. We love what we’re doing and we’re here to help the online video industry grow!

A new generation of Web analytics or what we should call “online video metrics” is emerging in a growing space! Do not fall into the trap of searching for “video analytics” in Google! You might find solutions out of context related to camera i.e. Intelligent Video Surveillance

We, at Streametrics believe that online video requires new key performance indicators (KPI) to measure and analyze how video content is consumed. Before thinking of measuring video content and trying to monetize it with video advertising models, or tempting to find the right model of video revenue sharing and royalties with producers and majors, we need to establish what is it that we need to measure! …Why?

Because it is the metrics, not just in terms of traffic but also in terms of engagement that give medias credibility to attract advertisers!
Because it is how people interact with video content that will help advertisers introduce new way of reaching the audience without impacting viewers experience!
Because numbers talk when it’s time to validate the deal!

Dear readers, we have to wake up! Online video metrics are now available to measure, analyze and monetize the success of online video content.
I still see a lot of video play lists with counters that show video views?!? This is the easy part and it is completely biased! Counters measure the page every time it’s loaded without necessarily counting if the video started!

What medias will need to know for understanding how video is consumed and probably what they will need to show to advertisers and producers is more than clicks on play! It’s all about engagement, consumption and how viewers interact with their content. Let me introduce you with new key performance indicators KPI:

Number of viewers (visitor become viewer)
Number of viewing sessions (visit become session)
Number of video view (page view become video view)
Number of video view per viewer
Number of video view per session
Total viewing time
Average viewing time per video
Average viewing time per viewer
Viewing audience rate (% of viewers consuming what % of content)
Number of connections (click on play), dropouts, completions and completion rate

From those new KPI, we can start building the new model into this passionate adventure of Online Video revolution!

Streametrics solution Vstat, can track online video content through its homemade player or requires a certain integration if the client wants to use its own player. For more information please visit http://www.streametrics.tv

Filed Under: Internet video metrics, Online video metrics, Streametrics, Vstat, Web video metrics