You are here: Home / Archives for marketing sherpa

2008 B2B Lead Generation Guide from Marketing Sherpa

June 14, 2008 By Leave a Comment

Marketing Sherpa has released it’s 2008 B2B Lead Generation Guide featuring 531 pages of Step-by-Step Instructions from beginning to end of lead generation campaigns, Over 150 Real-life Case Studies, tactics, how-tos, 60 Stats, Data Charts and eyetracking heatmaps (158 creative samples)


Download Now

This guide will help you answer the following questions:
  1. How can the sales and marketing team work together productively?
  2. When does an inquiry become a lead and when do you hand it off to sales?
  3. Do lead volume goals reduce lead quality?
  4. How can you improve your search engine rankings?
  5. What’s the best way to use SEO and PPC to reach hard-to-find prospects?
  6. What are B-to-B copywriting rules that have been proven effective?
  7. Is B-to-B demand generation ready for Web 2.0?
  8. How do you get additional qualification information about prospects?
  9. How do you set up successful nurture timing (and make sure your competition does not poach your leads)?
  10. How can B-B marketers gain a seat at the management table?
Filed Under: B2B, marketing sherpa

2008 Business Technology Marketing Benchmark Guide – MarketingSherpa

May 22, 2008 By Leave a Comment

Marketing Sherpa has released its 5th annual Business Technology Marketing Benchmark Guide which features all new primary research gathered from more than 10,000 business technology buyers and nearly 1,000 marketers. The Guide comes with 216 charts, tables, and eye tracking heatmaps in addition t0 6 New Special Reports.

Purchase here.

“Improve Your B–to–B Technology Conversions with Real–Life Data from Thousands of Marketers and Business Technology Buyers”


The B2B Tech Benchmark Guide helps you find out:

  • What drives technology purchases and how to market to the right buyers, key decision makers & influencers with real passion
  • Response rates and benchmarks for online marketing tactics as well as for traditional marketing
  • How new technologies (social networks, mobile devices, podcasts and blogs) are affecting the ways in which the B–B buyers consume media and interact online.
  • How the US downturn is impacting marketing budgets. Compare your budgets to similar sized companies.
  • The current rationale for traditional event marketing and virtual marketing.
  • The effectiveness of PR, search engine marketing and telemarketing.
    What experts say about technology sales management and measurement.
Filed Under: marketing sherpa

20% Discount – Marketing Sherpa Landing Page Optimization Workshop

May 12, 2008 By Leave a Comment
If you’re a reader of Web Analytics World, then you can take advantage of a 20% DISCOUNT from Marketing Sherpa’s Landing Page Optimization Summit. That’s savings of $400 dollars. Additionally if you buy 1 pass you can get a second pass for 50% off. The summit takes place at Ponte Vedra Beach, Florida on June 2-3.

Reserve Your Seat Now!

Below is some more information on Marketing Sherpa’s Landing Page Summit:

LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages (How much can it help you?)

  • Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization.
  • Receive over 307 pages of actionable content – all carefully arranged to make it easy for you to apply to your own website.
  • Discover exactly how the New York Times increased sale conversion by 1052% and how the largest SQL server user database increased subscribers by more than 121%.

OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths.

  • Work through each element of your key landing page using an easy to follow set of optimization checklists and worksheets.
  • Receive expert help from the MarketingExperiments and MarketingSherpa team as you develop your new optimized pages.
  • Watch the MarketingExperiments team optimize attendee landing pages and gain insight you can apply to your own pages.

ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments.com.

  • Earn your designation as a Certified Professional In Landing Page Optimization and receive your certificate and your official designation.
  • This certification can be used as reference on your web site or even your resume.
    Get listed in the official directory of Landing Page Optimization Experts
Filed Under: marketing sherpa

2008 Online Advertising Handbook + Benchmarks

May 8, 2008 By Leave a Comment
Marketing Sherpa has released its 2008 Online Advertising Handbook and Benchmarks Guide. Download Here!
This handbook and benchmarks guide will:
  • Help you better understand online advertising and its relationship to the broader marketing picture.
  • Help you grasp the mechanics of effective networked digital marketing.
  • Give you a practical guide to planning, designing, executing, and measuring an online ad campaign that works.
  • Tell you why sandwiching highly influential forms of advertising with extremely efficient delivery vehicles can give you really interesting results.

Help with Your Planning and Analytics

Mixing practical information with statistical data, Online Advertising covers:

  • Budgets — How much is enough, what’s the industry spending, what’s the media mix and how to determine optimum campaign length
  • Outsourcing — Matching the right company to your needs.
  • Effectiveness vs. Analytics — Matching the right metrics to the tactics and strategy used, how to determine a test budget and measure test campaign results, and the value of pre-testing, market/ad research & online advertising.
  • Reverse engineering the perfect ad – Matching tactics to strategy.
  • Design best practices — for effective online branding, direct response ads & benchmarks.
Filed Under: marketing sherpa