Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations still have a long way to go before realizing the potential that big data holds.
One in four mobile apps are abandoned after a single use. Oof! This is certainly a harsh statistic to deal with. But, end users aren’t the only ones to blame here. The reality is that all mobile app teams take missteps, and even become their own worst enemies in many cases.
Yet this doesn’t mean you should give up fighting mobile app abandonment. It actually means the opposite. To beat app abandonment, you first need to understand the 7 most common reasons why users abandon mobile apps in the first place and correspondingly the best solutions to these pitfalls.
Co-Authored by Hannah Levenson
Today, most people realize that mobile apps have become completely integrated with our everyday lives. This trend has happened so quickly that people rarely bat an eye when a person uses their mobile device to unlock doors, pay for drinks, or have groceries delivered to their front door.
Accordingly, the general public has become so attached to their favorite iOS and Android apps that competition in the mobile marketplace has gotten downright fierce. It’s a beautiful sign of an absolutely thriving industry.
However, today’s smartphone using public does not only demand mobile apps that offer huge benefits, they also seek effortless user experiences. With so many people expecting exceptional mobile experiences, users’ needs have to be met in more creative and first-rate approaches than ever before.
As mobile continues to drive forward at a breakneck pace, it isn’t only changing the world of the companies that adopt mobile, it will change our lives.
“Mobile to overtake fixed Internet access by 2014.” Mary Meeker, Kleiner Perkins – Analyst, 2008
As you can see from the chart above, that bold prediction has proven to be true. “Where do we go from here?” Mobile marketers and product managers ask. Anywhere they want I say. The sky is the limit with mobile, and as the cogs on a wheel, your mobile efforts must include the most important elements that make sense for your app efforts to reap success.
Following, I will include trends I think we should be looking out for in 2016, as well as briefly include ones that peaked in 2015 that will continue into the new year and beyond.
Wishing all our readers and followers a Merry Christmas, Happy Holidays and Happy New Year! With the Christmas rush over it’s time to sit back, relax and ring in the New Year … and check out your favourite posts for 2015.