Amethon Solutions, headquartered in Sydney Australia (and a new office in New York), is rapidly becoming the global leader in mobile web specific analytics with its Mobile Analytics family of products. These products provide state of the art solutions for Mobile Operators, Mobile Content Providers and MobileSite Hosting companies by specifically addressing the challenges of tracking and analyzing mobile browser traffic.
The mobile internet is becoming increasingly important as mobile operators provide more non-voice services and as media companies/consumer brands establish their mobile presence to provide information and services to consumers on the go. A recent survey by M:Metrics found that almost 23 million Americans browsed the mobile internet in the 3 months up to 31 May 2007.
As with desktop browser analytics, measurement and tracking of traffic on mobile web sites is vital to both optimize the end user experience and monetize page space through advertising. The Mobile Analytics product family uses a roprietary ‘wireline capture’ technology which allows mobile web traffic to be analyzed without the need to ‘tag’ each page or analyse web server logs.
Page tags such as those used by Google Analytics will not work with mobile devices while others page tagging solutions slow down the loading of the page. Log file analysis is time and processor intensive requiring active management and transfer of log files.
The Mobile Analytics product family also provides a range of mobile specific reports such as mobile handset brand and model analysis, mobile handset screen resolution analysis and mobile operator and country analysis.
The Mobile Analytics product family comprises three distinct editions designed for specific applications:
-
Mobile Analytics – Operator Edition supports both on-deck and off-deck analysis of mobile internet browsing which provides wireless carriers with insight into the types of sites and content consumed by their subscribers.
-
Mobile Analytics – Hosting Edition allows mobile site hosting companies to offer partitioned mobile web analytics to each individual site owner via web reporting interface.
-
Mobile Analytics – Site Edition has been developed for large mobile content publishers who need to better understand how their customers interact with their sites as well as provide accurate metrics to advertisers.
VisiStat, Inc.
