Must Reads

This Weeks Must Reads in Search Marketing

May 25, 2007 By Manoj Jasra Leave a Comment

Many interesting stories this week including Google’s purchase of FeedBurner. Here are some of the stories definitely worth checking out this week:

SEM

Reader Poll: Best SEO Podcasts at TopRankBlog, Web Analytics World currently sites in 3rd place
SEO Space talks about their picks for the Top 7 Search Happenings May 2007
How To Capitalize on Google Universal Search – by SEO Round Table, this will be very important to all online organizations
ASK Enquiro: An Intimate View of the World through the Eyes of Google
A Rebuttal to Neil Patel’s Social Media Landing Page Article by Jennifer Laycock of SearchEngineGuide
Ross Dunn writes: Have a Peek at Googles Future of Mobile Search
Technorati Redesigned – Get Realigned Here at ProNetAdvertising

Web Analytics

European online stats – Read further at WebAnalyticsBook.com
LunaMetrics reveals 101 Things to do with Website Optimizer (and a new blog)
A snip at $6B - Ian Thomas talks about Microsoft’s purchase of aQuantive
Emetrics San Francisco: WebSideStory passed away, long live Visual Sciences!
Dennis Mortensen on how to Measure Dynamic Internal Search

That’s all for now, happy reading!

Filed Under: Must Reads

This Weeks Must Reads in Search Marketing

April 27, 2007 By Manoj Jasra Leave a Comment

What an amazingly fast week, which included the most activity I’ve had on FaceBook in a long time. This week had some excellent articles/posts worth checking out:

Ross Dunn writes about Optimizing AJAX for Rankings
Patricia Hursh at SearchEngineLand discusses Solving B-to-B Marketers’ Problems
Mobile SEO as a Part of B2B Online Marketing – ASK Enquiro
Beware Of Google AdWords Account Hacks via Computer Exploit
How Should Web Analysts Spend Their Day? Occam’s Razor
Which blogs have the most feed subscribers – Only 583K more to catch Engadget
Web Metrics Guru – WEB HISTORY – Google has collected 2 YEARS of each person’s CLICKSTREAM
Search Engine Shoot-Out at PC World

Filed Under: Must Reads

This Weeks Must Reads in Search Marketing

April 20, 2007 By Manoj Jasra Leave a Comment

This week’s must reads in Search Marketing, all the way from the Holiday Inn Express in Chicago at 11:58 pm:

- Huge Deal! Hitwise Acquired by Experian for $240 Million from Marketing Pilgrim
- StumbleUpon Releases StumbleThru For Domains – SearchEngineLand
- Gord talks further on Personalization: Google Adds Your Click Path to Search Personalization.
- Lisa Barone at the Bruce Clay Blog – Optimizing your Blog for Google Blogsearch
- Mike Morane ask Do We Want to Measure Time Spent
- ASK Enquiro: A Sea Level Change for Search
- Searching for SES Coverage at Search Engine Watch
- Google Closing the Window of Opportunity – SEO Book

Filed Under: Must Reads

This Week's Must Reads in Search Marketing

April 15, 2007 By Manoj Jasra Leave a Comment

It’s Sunday and I know this is a tad late however there were still some excellent posts/articles worth checking out from last week:

ASK Enquiro: Social Marketing for Business to Business (B2B) Marketers
Analyzing The Major Shopping Search Services (MSN, Yahoo and Google)
Google pays $3.1 billion for DoubleClick – Another big blow to Microsoft
Browser Wars Spring 2007 – Firefox vs. Internet Explorer at SEO Space
Stephane Hamel talks about The Attention process
Ask working on New Algorithm – Traffick
StepForth Blog: XML Sitemap Submission Just Got a Little Bit Easier
SES New York Day 2 Videos – Excellent coverage of SES NY by Lee Odden

Filed Under: Must Reads

This Week's Must Reads in Search Marketing

April 5, 2007 By Manoj Jasra Leave a Comment

Tomorrow is Good Friday and therefore a stat holiday so I am wrapping up this short work week with the most interesting stories I have read in the Industry:

- Enquiro’s Gord Hotchkiss writes about: Google’s Gargantuan Footprint

- SE Round Table looks at the age old question: How Important to Search Engines is Site Age?

- Technorati showing off their growth in the last few months, but is Technorati Looking to Sell?

- You should write an ebook by Seth Godin (his explanation using his squidoo page)

- Matt Cutts talks about More April Foolishness

- Is Jeremy Zawodny saying goodbye to Bloglines? Check out: My Dearest Bloglines

- Seven free resources to get started with Google Web Site Optimizer on Web Analytics Demystified

- John Chow explains how to Make Money On The Internet – March 2007

- Podcast: Compete Releases New Features (Visitor Attention metrics)

Filed Under: Must Reads

How to Make Money on the Internet

April 3, 2007 By Manoj Jasra 2 Comments

“Dot Com Mogul” John Chow has an excellent blog going with a very diverse set of topics. Over the last 7 months John Chow has continued to have success from his blogging efforts (in terms of the revenue his blog produces). He is very kind in sharing how he makes his money and these are the posts that I find the most interesting.

This month John made $8,545.25 from the following sources:

ReviewMe: $2,400
Affiliate Sales: $1,962.20
Text Links Ads: $1,308.06
Google AdSense: $1,129.60
Direct Ad Sales: $625.00
Vibrant Media: $357.08
Kontera: $296.12
TTZ Media: $278.92
FeedBurner Ads: $188.27
Grand Total: $8,545.25

In this same post he provides 3 great tips on how other bloggers can also be successful from a revenue perspective:

1) Never Stop Tweaking: John explains that there is always room to improve your blog, so it’s good to change layout, text as well as the ads. John’s blog made over $7000 in February but with continuous experimentation and testing with his blog, he was able to make even more money in March.

2) Add More Income Sources: If your blog/website only uses Google Adsense, it simply isn’t enough. “Add as many revenue sources as you can while still offering a good user experience.” John recommends not to put all your eggs in one basket.

3) For The First Time Visitor/Blogger: If you’re a new blogger and want to make money, check out John Chow’s Making Money From a Blog series

John’s website recieves over 300,000 page views a month so that definitely helps to drive the revenue numbers, however his success isn’t just a fluke. The blog has excellent content, the content is keyword rich, and his blogs attract thousands of natural back links. If I had 1 tip for John (from an SEO perspective) I would recommend creating a dynamic meta description tag or removing it from his site altogether. Currently Google only shows his blog having 1 unique page indexed: site:http://www.johnchow.com/ rather than the thousands John actually has.

Filed Under: Blogging, Must Reads