Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations still have a long way to go before realizing the potential that big data holds.
Gord Hotchkiss, who was recently spoke at SMX on Personalization, has just published a blog post at the Search Insider blog regarding “Planning for Personalization” – If you want some insight on Personalized Search, it is DEFINITELY worth checking out.
Gord was a bit surprised by the reactions from the SMX crowd on Personalization. Gord is concerned that many people in the SEM industry dislike personalization because of organic optimization issues and were more interested in how to “opt-out.” The fact of the matter is, personalization is here to stay and Google isn’t the only doing this. Tim Mayer told Gord that Yahoo! has also been working on Personalization, furthermore, ASK has already launched their version.
Gord’s post ended with the following paragraph:
Although I’m tempted to join the smart and silent search marketers, I think I’ll make one last attempt to share this information with the SEM/SEO community — perhaps in a white paper, perhaps a future column. But I’m only going to do it if you’re serious about pushing the envelope into this new opportunity. Reply to the blog below and let me know. Otherwise, I’ll just shut up and nod my head while you bitch about the fact that it’s too hard to opt out of personalized search. You’ll excuse me if I don’t answer; you see, my mind is on something else.
Check out his Blog Post and leave your comments!