PPC Infographic

April 13, 2012 By DG Leave a Comment

PPC Jobs Salaries Infographic

Salaries and pay rates, as our regular readers know, is one of our running themes here at WAW … and why not! This is an industry that is growing at an incredible rate and where demonstrable skills and experience are at a premium.

At WAW we have been creating our own U.K focussed surveys for a while and so I was keen to share this Infographic I spotted which details USA PPC salaries (it’s shown at the end of this post). So let’s take a look for a moment at what the greatest of all market forces (I mean of course Supply & Demand …not Google!) is doing to internet salaries for PPC specialists.

Put together by Onward Search it concentrates on advertised salaries across the top 20 US Markets. Kicking off with a map showing PPC job postings by location and by number New York, Chicago and San Jose take the 1st 2nd and 3rd slots … no surprise there perhaps however Austin and Seattle don’t look to have been far behind if my eyes are reading the size of the blobs accurately. We think the PPC job titles analysis is interesting … why? Because as we have said before in an emerging and ever evolving industry job titles are new and in many cases didn’t even exist a few years ago. Both employers and job seekers should consider carefully job titles (and not take a guess at them) because as the table shows there are quite significant difference in salary levels not only between geographies but between job titles that may on the face of it appear very similar. Take a look for example at the differences in Houston based salary ranges for a PPC Analyst ($44-100k) compared to a PPC coordinator ($38-42k)

Although they have titled the infographic PPC jobs it would appear that job titles included have stretched beyond that tight definition since Online Marketing Manager, Account Manager, and Director of Internet Marketing are included in the table – just check your worth against the nearest city and as always … comments welcome!

Filed Under: SEM Jobs

Social Recruiting: Is it an Equal Opportunity Hazard?

October 17, 2011 By DG Leave a Comment

Here is a question for all recruiters and HR professionals: If your organization relies heavily on the use of social media, LinkedIn or search tools to fill your candidate pool – Is there not a risk that you are restricting the supply of talent your business needs by overlooking the potential of the broader market? Are you also risking a breach of Equal Opportunities legislation?

I am more interested in the spirit of Equal Opportunties legislation here than the exact wording or the nuances of the law in different countries. I believe the root of all this legislation is very simple and most people would agree that everyone, regardless of age, gender, race, physical ability, religious belief etc. deserves an equal chance of being employed by you determined by selection criteria based on the job to be done… simple!

Most organizations of any stature have equal opportunity policies (they may even have been legal counsel approved)…job done…? or is there something that has been overlooked? If your process only really kicks in once you have a candidate selection pool… how are you forming that pool in the first instance?

Let’s go fishing for talent

The sea is rich in life. There are species of sealife that can feed you, kill you or cure you. If I am a bit lazy and short of time it’s easy to stand on the banks of a local lake that has been stocked with trout for sportsmen just like me… Caught 7 today … All Trout! Even if I venture away from the local trout stocked lake and onto the high seas in a boat with only shrimp bait on board it’s a fair bet that we know what we will catch.

The pitfalls of candidate pre-selection

My argument is this. Everybody (even although we try to be aware of the danger) is prone to personal prejudice. If your organzation is overly reliant on Social media and LinkedIn style talent attraction then you run a risk of having a starting pool of talent (i.e. the talent pool that becomes subject to your Equal Opportunity selection policy and from which you select your shortlist for interview) that does not represent the wider market.

After all, not everyone is to be found on social or business network sites – indeed I wonder if there will be a growing split in the use of these sites with millions creating profiles but also those (especially senior candidates) pulling back from them on concerns over privacy etc. Add to this the potential personal bias of recruiters when they are searching for talented people and the concern is clear.

Social and Network recruiting – finding the right mix

There are plenty of arguments for using tailored search within Social and Specialist Network sites – the ability to identify candidates in these ways is exciting and been proven time and time again.

I run the risk here of taking the fishing analogy a little too far but remember that if you only ever fish with a few different types of bait you are potentially missing the very special, the unusual and the unknown.

Find ways to engage with those who don’t yet know you and those who simply have never signed up to the networks you are using … sometimes you need to trawl with a much bigger and different shaped net.

Filed Under: LinkedIn, SEM Jobs, social media, Social Networking, Web Analytics Jobs

5 Tips for New Web Analysts / Strategists

August 3, 2010 By Manoj Jasra Leave a Comment

I often receive emails from new web analysts/strategists who are fresh out of University or a year into their Analytics careers asking what they can do enhance their career and how they can fine-tune their skills. Below are 5 tips definitely worth looking into:

Use iGoogle: Using iGoogle will allow you to stay on top of industry trends/tips all in one central place – and the interface rocks! It’s a great way to read what thought leaders have to say across multiple industries. I personally make sure I stay on top of what the following blogs have to say: Search Engine Land, SEO Moz, Search Engine Journal, Marketing Pilgrim, Search Engine Watch and for fun: Tech Crunch, Engadget, GigaOm, ReadWriteWeb and Scobelizer.
Learn complimentary skills: Go beyond analytics because it will allow you to have a more complete understanding of your clients’ online strategies. Knowledge in areas which compliment web analytics quite nicely include: SEO/PPC, Software Development, User Experience, Social Media and Mobile Apps/Web.
Participate in the Community: Join the Web Analytics Association, be active on groups in Facebook/LinkedIn, attend eMetrics, provide feedback on prominent blogs and even offer to guest blog (PS we’re always looking for good bloggers).
Love Technology: I have been very grateful to have used dozens of different types of online technology in my career because it now allows me to quickly provide recommendations on what solutions will provide my clients with the most value (and at what price tag).
Experience the Industry: It’s very useful to have different experiences such as: at an agency, in-house at a large corporation or as a consultant. A colleague of mine put it in words that really made sense to me: One of the main reasons senior strategists (or even senior management) make the big bucks is because of their experiences, they have a multitude of real-life scenarios they call pull inspiration/strategy from and this is a key separator from their junior/intermediate counterparts.
Explore our Jobs Sections for Industry information and definitions on Internet marketing related jobs, Analytics oppertunities and seo jobs

Filed Under: SEM, SEM Careers, SEM Jobs, Web Analytics

Bazaarvoice Hiring in Austin Texas

September 5, 2008 By Manoj Jasra Leave a Comment

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales

About this Position

Business Analysts provide internal and client-facing quantitative analysis of Bazaarvoice’s hosted online community solutions.

Key Job Responsibilities

Analyze the performance of online user-generated content, identify trends/best practices, and develop actionable insights and recommendations
Provide Client Services, Sales and Marketing teams with objective measurements of ROI resulting from use of the Bazaarvoice solution
Develop advanced analytics service offerings for sales opportunities
Identify case study and white paper opportunities from client success stories

The Business Analyst role is demanding and requires exceptional analytical, business and technology skills. We are looking for candidates who are truly passionate about servicing our clients and who have strong analytical skills coupled with industry experience.

Job Requirements:

E-commerce experience and expertise with online marketing concepts and social commerce trends
Desire to learn how to use web analytics tools like Coremetrics or Omniture, and Google Analytics
Demonstrated analytical background and knowledge of statistical analysis methods
Experience with measuring the effectiveness of A/B testing
Experience with database languages such as mySQL
Advanced skills in Excel and PowerPoint(pivot tables exp=yummy!)
Advanced knowledge of Internet tools and productivity applications, including MS Office, web browsers, instant messaging, feed readers, search engines, etc.
Authorization to work in the U.S.

Contact marianne.rohde@bazaarvoice.com

Filed Under: SEM Jobs

Expedia Looking for SEM Manager

August 6, 2008 By Manoj Jasra Leave a Comment

Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com, Hotels.com, Hotwire.com, Expedia Corporate Travel, TripAdvisor, Expedia Local Expert, Classic Vacations and ELong. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).

WHAT’S IN IT FOR YOU? WE’RE GLAD YOU ASKED!

At Expedia, growing in your career is more than a possibility – it’s a reality. You’ll find a variety of training programs here and new products to really get your wheels spinning. Our enthusiasm for what we do is our proudest asset. It shows in our products, our well-traveled customers, and the inspired people who work here. We aim to improve everything we touch, and we’re very proud of our achievements. Our industry agrees, too. Mornings are the best when you love your job. Expedia is not only reinventing the way you travel, we’re creating a new way of working too. It’s exciting here! Inspiring even. You can define your own purpose, work with brilliant people, discover some wonderful places – and finally put that snooze button to rest. So come be a part of a dynamic, growing, energetic, passionate company producing world-class creative recognized as the “Best in Travel Web Sites” by the Webby Awards, the “Most Innovative Company” by the American Business Awards (Stevies) and the “Best of the Web” by Forbes.

JOB PURPOSE:

Expedia is the flagship brand of Expedia, Inc., and SEM is one of the key drivers of its performance. To this end, we are currently seeking a Search Engine Marketing Manager to directly own and strategically manage high volume paid search campaigns critical to Expedia.com’s success. In this role, you will manage relationships with search engine account teams and vendors, grow/adapt campaigns to generate incremental revenue, manage large budgets to specific ROI goals, and innovate to produce revolutionary successes.

We are looking for someone who has 1) experience and demonstrated success in directly managing paid search campaigns, OR 2) deep experience and demonstrated success in direct response online marketing.

If you have any recommendations for candidates or are interested in the position please contact Lynne Weston at lweston@expedia.com

Filed Under: Expedia, SEM Jobs

Web Analytics Jobs – December 2007

December 11, 2007 By Manoj Jasra Leave a Comment

Post Updated July 2011

If you are looking for Analytics or Online Marketing Opprtunities now or in the future you need to visit our Internet Marketing Jobs USA and Digital Markting Jobs UK pages for more information on IM related job descriptions, key definitions & job specs as well as the latest job postings.

Top Job Groups & Titles
Internet Marketing Jobs
Online Community Management Jobs
SEO Jobs
Web Development Jobs
Internet Security Jobs
Online Copywriting Job

Filed Under: SEM, SEM Careers, SEM Jobs, Web Analytics Jobs

Internet Marketing Career Resources

November 20, 2007 By Manoj Jasra Leave a Comment

From what I have heard and read there are a plethora of Online Marketing Jobs available at this time. For both Employers and Job Seekers it can be quite overwhelming to figure where to post/look for jobs in search marketing. Below are a list of resources to Find the right person or to Find the right online marketing career:

Our very Own Web Analytics World Internet marketing Job section
CrunchBoard (from TechCrunch): The CrunchBoard job board gives you access to millions of technology and business savvy readers of TechCrunch and other top technology blogs. CrunchBoard is permanently linked from these sites.

Marketing Pilgrim Job Board: This job board reaches an audience specialized in search marketing, affiliate marketing, email marketing, web design & development, and many other Internet marketing skills.

Web Analytics Association Job Listings: Search Marketing and Web Analytics jobs powered by the Web Analytics Association.

Jobs in Search: Jobs In Search is a specialist international job site advertising Jobs and Careers within the Search Engine Industry.

SEO Services Marketplace (from SEOMoz): The SEOmoz Marketplace is the single best resource for finding quality SEO companies, employees, jobs & contracts.

SEO Jobs Gaolore: Oaseo: The primary goal of Oaseo is to serve as a vibrant job community for the growing numbers of search engine optimization and marketing professionals and employers throughout the U.S and eventually, hopefully the world.

SEMPO Job Board: SEMPO is an industry organization designed to promote search engine marketing in general.

MarketingJobs.com: Sales and Marketing Jobs across the US.

SEOConsultatnts.com Jobs: A highly targeted audience and have a high rate of filling job positions in the search engine marketing industry. Review our listings of SEO jobs and careers below. SEO help wanted ads posted here are current as of 2007 November 04, Sunday.