[Manoj]: Talk to us about the target audience of YouTube and Video Marketing: An Hour a Day?

[Greg Jarboe]: This book is for veteran marketers. Internet marketers, search engine marketers, business marketers, sports marketers, event marketers, product marketers, and corporate marketers should read this book because they didn’t learn about video marketing in college—because there were no courses on this topic a couple of years ago—and their marketing jobs and marketing careers are rapidly being reshaped by YouTube.

This book is also for new YouTubers. Comedians, directors, gurus, musicians, partners, and politicians should read this book to learn how to market and promote their YouTube videos more effectively.

Finally, this book is for entrepreneurs. Do-it-yourselfers and small business owners should read this book to debunk popular myths and gain actionable insights from their YouTube and video marketing efforts.

[Manoj]: YouTube is the center of the video marketing universe, so how can users get on the right path of engaging the community?

[Greg Jarboe]: Chapter 7 of my book is entitled “Engage the YouTube Community.” And to get on the right path of engaging the community, the first thing you need to do to is follow the YouTube Community Guidelines. For example, everyone hates spam. So, don’t create misleading descriptions, tags, titles, or thumbnails in order to increase views.

[Manoj]: What are your thoughts on Tube Mogul?

[Greg Jarboe]: I recommend using TubeMogul to distribute your videos to other sites in Chapter 6 of my book. And I recommend using TubeMogul to understand your audience, measure industry trends, and get rich metrics for your site’s video player in Chapter 10.

[Manoj]: Chapter 9 discusses the concept of becoming a YouTube partner, what is the importance of this?

[Greg Jarboe]: YouTube’s Partner Program is a revenue-sharing program that allows creators and producers of original content to earn money from their videos on YouTube. You can earn revenue from relevant advertisements that run against your videos using Google’s proprietary technology. YouTube uses a variety of criteria to review applications, including the size of your audience, quality of content, and consistency with its Community Guidelines and Terms of Use. On December 10, 2008, Brian Stelter of the New York Times wrote an article entitled “YouTube Videos Pull in Real Money.” He wrote, “One year after YouTube, the online video powerhouse, invited members to become ‘partners’ and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site.” Stelter interviewed Michael Buckley, the host of “What the Buck?” who said he was earning over $100,000 from YouTube advertisements.

[Manoj]: What metrics/indicators should users look at in order to best understand the performance of their Videos?

[Greg Jarboe]: Although it is useful to measure views and ratings, how many of these “outputs” do you need to make the cash register ring? In my book, I profiled half a dozen individuals and organizations that have used YouTube and video marketing to generate measurable “outcomes.” How did Barack Obama win the presidency of the United States? How did Monty Python increase sales of DVDs 23,000 percent? How did “Will It Blend?” deliver 700 percent increase in sales? How did Universal Music Group book $100 million in revenue? How did “What the Buck?” earn a hundred thousand dollars? How did Rob Zombie’s Halloween finish #1 at the box office?

[Manoj]: If readers could takeaway only 2-3 things from the book, what would you want those things to be?

[Greg Jarboe]: Most readers will want to learn how video marketing works. But I hope they also learn why most new videos don’t go viral. By looking closely at the successes and failures in a field that is less than five years old, readers can begin to understand what they can do to help millions of people discover, watch and share originally-created videos.

Here are some highlights from the study:

Market Leader: YouTube – Not surprisingly, YouTube is the most popular video-sharing service used by bloggers, attracting 81.9% of all embedded videos and direct links. Vimeo is a distant second with 8.8%, followed by Dailymotion and MySpace.

Young Males Engage the Most – 20-to-35-year-old males constitute the most engaged demographic group in our study. In total, 77% of users are under 35-years old, while 60% of all users are male.

Asian Users Engage Differently – 90% of the users from Asia and Oceania are under 35-years-old. In comparison, a third of North American users are over 35-years-old. Bloggers in Asia and Oceania are less likely to use services other than YouTube, with 89% of the links and embeds pointing to YouTube.

Gender Balance – The most male dominated video service is Break.com (88%) vs. (12%) females. The most female dominated video service is MTV (68%) vs. males (32%). The most balanced video serviceis MSN (56% male and 44% female).

Countries and Cities – The countries with the most bloggers embedding and linking to videos are the U.S., Brazil, Spain, the U.K. and Canada. In terms of cities, the most active bloggers who embed and link to videos live in New York, Sao Paulo, London and Madrid.

Engagement Peaks on Tuesday – The most popular day for engaging with video in the blogosphere is Tuesday and Wednesday. The most active engagement takes place between 11a.m. and 1p.m EST.

Recently I got a chance to catch up with Veeple’s CEO, Scott Broomfield to get his insight on their video enhancement product. See our conversation below:

[Manoj]: How did you come up with the initial idea for Veeple and how did you assess the need for a service like Veeple?

[Scott Broomfield]: The idea came in late 2006 when my co-founder took note that the video viewing experience on the web was passive, or lean back. He, Craig, thought is strange that video should stay passive when it was populated in a lean-in, interactive medium. So he and a couple of others dreamed up the idea to put a rapper around video that would make any video Clickable.

The idea of the service came out of 2 things: First, building a destination site seemed completely unrealistic, as YouTube was already clearly going to be the winner and there were over 200 sites trying to engage. Second, no one had cracked the code related to providing a completely integrated service for the web publisher and web developer that made getting video on a site simple and easy.

[Manoj]: What has been the initial response to Veeple and what type of end user has embraced the technology the most?

[Scott Broomfield]: We launched the service of October 2 and the response has been fantastic. To date we have over 350 sign ups and over 50 of those persons have already deployed there first ‘clickabe video’ with Veeple. A sample of early adopters are (by category): 50 gaming, 43 technology, 42 entertainment, 36 education, 36 sports, 19 blogs (vloggers) and 16 How to sites.

[Manoj]: Are you able to measure the different interactions with the “Share Spots”

[Scott Broomfield]:Absolutely. And, this is key to our customer. The ability to measure, for the first time ever, the time people actually spend viewing the video and what they click on and how often they click on it. At present we are seeing a click-through rate (CTR%) of 14.1%. People love telling their stories and seeing how well their stories are being received.

[Manoj]: What is the cost of Veeple?

[Scott Broomfield]:The Price is $49 / month and with that you get: 1. our Video Management and Delivery Platform (we use AWS under the hood), 2) our customizable player, 3) clickable icons, ad insertion and other cool stuff like PDFs, SWFs, images, etc. and 4) Click-through Analytics.

The Video Marketing Benchmark Guide is designed to arm you with the data and practical how-to information you need to make the right strategic decisions for your organization. It covers all forms of video (online, network & cable, mobile), their similarities and differences, focusing on ROI so you can use the right video tactics to match your strategic goals. Find out: