FeedBurner has added to their publisher engagement metrics by expanding their Headline Animator service to include Headline Animator Stats

For the tens of thousands of you currently using FeedBurner’s Headline Animator service, you’ll notice a new “Headline Animator Stats” option on your Analyze tab. FeedBurner is reporting “Views,” the number of times your Headline Animator was requested and displayed on a web site, in a feed, in email or anywhere else (for example, in a feed via email that you’re viewing on a web page). This first step on content promotion metrics points out where people are most frequently seeing your content promotion widget. We have several more pieces of work on the Headline Animator front to finish off and then we’re going to start weaving together all of the content measurement pieces we provide into a unified engagement dashboard.

I have been using the headline animator in my email signature so it will interesting to eventually see the level of click throughs back to my blog.

This week was a big week for Omniture Inc. Not only did they announce the acquisition of behavioral targeting company, Touch Clarity, but they also released version 2.0 of their powerful analytics segmenting software: Discover.

I was very lucky in getting an interview with Chris Parkin (Sr. Director of Product/Solutions Marketing at Omniture) before the release of Discover 2.0. Here’s the interview with Chris Parkin.

powered by ODEO

Omniture Discover 2.0 Key Features:

- Real-Time Segmentation: Allows users to create and simultaneously compare multiple customer segments and key performance metrics to identify and optimize the most profitable customer segments
- Multi-Dimensional Site Analysis: Provides visual analysis of site navigation by customer segments using color, size, movement, position and volume which helps businesses to improve site design to drive an increase in desired customer actions such as: revenue, subscriptions, form completion, pages viewed, trips booked, etc.
- Virtual Focus Group: Provides deep insight into the unique site experience of an individual customer within a selected segment to better understand their requirements and preferences in order to make changes in real-time site design, content and promotions to enhance the customer experience
- Advanced Fallout Analysis: Allows users to dynamically builds and analyze the effectiveness of online processes to more effectively improve customer conversion or understand content interest
- Dynamic Path Flow: Helps interactively explore unique customer paths to optimize content placement and page navigation

Download Discover Data Sheet
Download Online Marketer’s Segmentation Guide

Discover 2.0 Screen Shots (click for full view)

JupiterResearch, which declared WebTrends Inc the market leader in Market Suitability has given Omniture Inc. the highest rating for overall business value in Web Analytics. The constellation report measures Vendors on the following criteria:

- Experience
- Market Share
- Technical Support
- Customer Retention

A testament to Omniture solutions’ strength and flexibility, the JupiterResearch report notes, “With its latest release of SiteCatalyst 13, Omniture has simplified site and user administration by exposing more application features to end users and reducing need for vendors’ intervention. Additionally, with the release of Omniture Genesis — a new plug-and-play solution designed to decrease the complexity of measuring online marketing campaigns by automating the integration of third-party marketing applications — Omniture greatly reduces the complexity often associated with third-party vendors’ data integration.”

Having used version 13 of SiteCatalyst quite frequently, I am very impressed with administration features which gives more power to the end users. I can add various types of conversions, variables, and correlations without having to ask Tech Support. Their Tech Support team is actually very knowledgeable and point us in the right direction when we are stuck with some complex problems. The introduction of Omniture Genesis is a brilliant idea because so many companies need data from various sources integrated together.

Congrats Omniture

Source: http://www.marketwire.com/mw/release_html_b1?release_id=212321

WebTrends Inc. gains another accolade:

WebTrends Inc…today announced it was recognized as the leader in Market Suitability in JupiterResearch’s report, “Web Analytics Constellation: Assessing Web Analytics Applications,” published on February 6, 2007. WebTrends out-scored all other web analytics vendors for its top ranking in market suitability, which was based on product pricing, critical feature set, standard feature set and product support cost. JupiterResearch mapped and ranked WebTrends available feature set against a pre-requisite feature set as determined by JupiterResearch, and interviewed vendor clients to assess the strength and availability of its services.

JupiterResearch should do another report comparing usability, intuitiveness, ROI, feature comparisons between all the major analytics vendors.